A new week begins! Read your Monday Daily PR Brief - November 3, 2025
TikTok’s U.S.–China deal redefines global trust and messaging; How to win earned media in a saturated week; How companies can communicate values; more!
Read some of today's best PR and Comms industry news clips:
TikTok’s U.S.–China Deal Redefines Global Trust and Messaging in the Age of Algorithmic Power (CommPRO - October 29, 2025)
PR Firm News: Sommerfield Communications Relaunches (O’Dwyer’s - November 3, 2025)
The Scoop: Amazon’s leaked internal docs soften language around automation (PR Daily - October 31, 2025)
How Can Companies Turn Purposeful Words Into Meaningful Action? (Institute for Public Relations - October 12, 2025)
ICON 2025 Recap: How Politics Is Rewriting the Rules of Communication (PRsay - October 31, 2025)
Reputation Recovery Examples: Successful Turnarounds (5W Public Relations - November 1, 2025)
How Companies Can Communicate Values Without Alienating Stakeholders (Forbes - November 3, 2025)
Methods for converting media coverage into long-term search equity (Agility PR Solutions - October 31, 2025)
How to win earned media in a saturated week (Axia Public Relations - November 3, 2025)
Thriving in Transformational Times: 4 Key Takeaways from EdTech Week 2025 (FINN Partners - October 31, 2025)
frankly… Episode 80: Content is at the Center of it All (Franco - October 31, 2025) [PODCAST]
Perspective: The Cape Town Marathon’s Lesson in Reputation Resilience (PRovoke Media - October 31, 2025)
Summary Section:
TikTok’s U.S.–China Deal Redefines Global Trust and Messaging in the Age of Algorithmic Power
By Paul Kontonis
CommPRO - October 29, 2025
The U.S.–China framework deal over TikTok is a communications case study in global trust, tech diplomacy, and narrative control.
PR Firm News: Sommerfield Communications Relaunches
By Steve Barnes
O’Dwyer’s - November 3, 2025
PR firm news from Sommerfield Communications, D S Simon Media, and the PRSA’s ICON 2025 Conference.
The Scoop: Amazon’s leaked internal docs soften language around automation
By Courtney Blackann
PR Daily - October 31, 2025
Internal documents obtained by The New York Times showed that Amazon is planning to automate a huge portion of its operations over the next decade. Plus: King Charles sends clear message as he strips Andrew of title, home; Palantir comms chief, CEO display mixed messaging.
How Can Companies Turn Purposeful Words Into Meaningful Action?
By Dr. Yufan “Sunny” Qin
Institute for Public Relations - October 12, 2025
Corporate purpose isn’t a new buzzword; it has become a strategic imperative. It shapes not only what companies do, but also how they do it and whom they do it for. While a company may pursue multiple objectives, it can have only one true purpose.
ICON 2025 Recap: How Politics Is Rewriting the Rules of Communication
PRsay - October 31, 2025
PRSA’s closing General Session at ICON 2025 in Washington, D.C., on Oct. 30, brought together a powerhouse panel of journalists, strategists and advisers for a lively conversation on how politics and Washington culture are reshaping the communications landscape.
Reputation Recovery Examples: Successful Turnarounds
5W Public Relations - November 1, 2025
Learn how brands like Domino’s, Starbucks and Uber successfully recovered from major reputation crises through transparency, swift action and sustained commitment to change.
How Companies Can Communicate Values Without Alienating Stakeholders
By Brian Cattell, Managing Partner at CLP Strategies
Forbes - November 3, 2025
How do companies maintain credibility and consistency without alienating swaths of potential customers or employees?
Methods for converting media coverage into long-term search equity
By Sohaib Khan
Agility PR Solutions - October 31, 2025
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the wave of that enthusiasm has crested?
How to win earned media in a saturated week
Axia Public Relations - November 3, 2025
Learn how to adjust your PR strategy to make your brand stand out and win earned media even during crowded news cycles with these expert tips.
Thriving in Transformational Times: 4 Key Takeaways from EdTech Week 2025
By Jeremy Cesarec, Emily Embury
FINN Partners - October 31, 2025
As communications and marketing leaders in edtech, we were inspired by the innovation and leadership on display at this year’s EdTech Week in New York City. We spent the week meeting with and gleaning insights from edtech founders, venture capitalists, industry professionals, journalists, and leaders of higher education and K-12 institutions.
frankly… Episode 80: Content is at the Center of it All [PODCAST]
By Nina Scarpelli
Franco - October 31, 2025
Rachel and Dan talk with JT Ramsay about social alignment, blogs, and authentic content that cuts through the noise.
Perspective: The Cape Town Marathon’s Lesson in Reputation Resilience
By Regine le Roux
PRovoke Media - October 31, 2025
Regine le Roux, founder and managing director of South Africa’s Reputation Matters, writes that transparent, empathetic communication helped organizers turn disappointment into credibility.
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