Good Monday! Enjoy today's Daily PR Brief - November 10, 2025
United Airlines’ leader addresses flight reductions with empathy & resources; The hidden ROI of PR; Make media pitches irresistible; more!
Read some of today's best PR and Comms industry news clips:
5 psychological triggers that make media pitches irresistible (Agility PR Solutions - November 7, 2025)
The Scoop: United Airlines’ leader addresses flight reductions with empathy and resources (PR Daily - November 7, 2025)
Honoring the Veterans and Voices Who Shaped America’s Story (PRNEWS - November 7, 2025)
FutureCon Recap: In Volatile Times, Communications Leadership More Important Than Ever (PRsay - November 7, 2025)
The Mechanics Of Communication: A Discipline Of Response Engineering (Forbes - November 10, 2025)
What would happen to PR if content creators were ‘banned’? (PRmoment (UK) - November 6, 2025)
PR Pitches Still Resonate Among Creator Journalists (O’Dwyer’s - November 10, 2025)
PRovokeGlobal: Getting Ahead In The Age Of Rage (PRovoke Media - November 6, 2025)
The hidden ROI of PR you may not be tracking (Agility PR Solutions - November 7, 2025)
A guide to executive media training (Muck Rack - November 10, 2025)
A response that failed to take off (Media First (UK) - November 10, 2025)
Platforms of the Future: Where Marketing Strategy Meets Careers in Communications (Everything PR News - November 10, 2025)
Summary Section:
5 psychological triggers that make media pitches irresistible
By Catherine Schwartz
Agility PR Solutions - November 7, 2025
The fact is, journalists receive hundreds of media pitches from numerous businesses and individuals. So, they already have an inbox cluttered with all sorts of requests. Yours is just like a drop in a bucket full of water. And that means you need something unique to stand out. That’s where psychological triggers, including authority, relevance, curiosity, social proof, and urgency, come into play.
The Scoop: United Airlines’ leader addresses flight reductions with empathy and resources
By Courtney Blackann
PR Daily - November 7, 2025
United Airlines’ leader addresses flight reductions with empathy and resources. Plus: OpenAI CFO clarifies comments on infrastructure financing; Coca-Cola’s AI-produced ad shows how the brand is embracing tech.
Honoring the Veterans and Voices Who Shaped America’s Story
By Jared Meade
PRNEWS - November 7, 2025
When one looks closely, it’s easy to see how the founding fathers used the strategies and tactics of PR to help galvanize public opinion, spread revolutionary ideas and maintain morale, all impacting the veterans of today.
FutureCon Recap: In Volatile Times, Communications Leadership More Important Than Ever
PRsay - November 7, 2025
As change and social polarization buffet companies, “I think this is an incredible time for communicators,” said Barby K. Siegel. “There is a lot of uncertainty and divisiveness in organizations. But over the last five years, our craft has evolved from being an isolated function to now being a strategic business imperative.”
The Mechanics Of Communication: A Discipline Of Response Engineering
By Majeed Javdani, Board Member of Mercator Group
Forbes - November 10, 2025
Here’s why communication is a strategic system of cause and effect designed to shape responses, not just express ideas.
What would happen to PR if content creators were ‘banned’?
By Elizabeth Giles
PRmoment (UK) - November 6, 2025
In May of this year, Gerry del Guercio and Paul Delaney — who run the food vlog Bite Twice — were asked to leave London’s top foodie destination, Borough Market for filming a Humble Crumble review. The story, which was initially broken by The Times earlier this week, has been circulated far and wide; prompting many to ask if content creators are being given the boot.
PR Pitches Still Resonate Among Creator Journalists
By Steve Barnes
O’Dwyer’s - November 10, 2025
About eight out of 10 self-publishing creator journalists (82 percent) say that at least some of their stories are based on a PR pitch, according to a study from Muck Rack.
PRovokeGlobal: Getting Ahead In The Age Of Rage
By Christine Haughney Dare-Bryan
PRovoke Media - November 6, 2025
There’s no debate that society is living through an “age of rage” — from the murder of health care executives to the polarizing political debates that dominate news headlines. But at Provoke Media’s Global Summit, five of the top executives in the communications industry shared how they are navigating these challenging times.
The hidden ROI of PR you may not be tracking
By Lucy-Jayne Love
Agility PR Solutions - November 7, 2025
PR’s true value frequently resides beneath the surface, manifesting as gradual shifts in brand perception, enhanced audience trust, and ripple effects that fuel sustained business growth. Although these outcomes may not be immediately apparent in monthly reports, they exert a direct influence on reputation, loyalty, and revenue.
A guide to executive media training
By Marina Grudeva
Muck Rack - November 10, 2025
When executives step into the spotlight, the stakes immediately begin to rise. A single interview can sway investor confidence, influence employee morale and shape how customers and the public perceive the organization. That’s why executive media training matters.
A response that failed to take off
By Adam Fisher
Media First (UK) - November 10, 2025
Ryanair has long history of controversy. But does its latest crisis show that not all publicity is god publicity even for a budget airline?
Platforms of the Future: Where Marketing Strategy Meets Careers in Communications
Everything PR News - November 10, 2025
The communications profession is in constant motion. Messages move faster, audiences fragment, and reputations swing on the rhythm of the news cycle. In this environment, two questions dominate the minds of practitioners: how do I stay ahead strategically, and how do I stay relevant professionally?
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