Happy Monday! Here is today's Daily PR Brief - November 17, 2025
Predictive PR: How AI & big data are reshaping narratives; Why companies are merging comms & brand under one leader; PR trends for toys and games; more!
Read some of today's best PR and Comms industry news clips:
Is ‘AI For First Drafts’ Killing Thought Leadership? (Forbes - November 17, 2025)
Predictive PR: How AI & big data are reshaping tech brand narratives (Agility PR Solutions - November 17, 2025)
Why companies are merging communications and brand under one leader (Axios - November 13, 2025)
Why it’s time for PR professionals to build their own brands (PR Daily - November 17, 2025)
PR Roundup: Airline Comms in Turbulent Times, USAA Campaign Goes Beyond Veterans Day (PRNEWS - November 14, 2025)
Emerging Trends in PR for Toys and Games (5W Public Relations - November 17, 2025)
Deconstructing the PR success of The Celebrity Traitors (PRmoment (UK) - November 14, 2025)
Perils, Promises, Potential: Brainstorming Then & Now (Culpwrit - November 16, 2025)
Purpose Under Pressure at the 2025 World Business Forum (FINN Partners - November 14, 2025)
frankly… Episode 81: Creativity Builds More Than Brands (Franco - November 14, 2025) [PODCAST]
Industry News In Brief (November 17, 2025) (PRovoke Media - November 17, 2025)
How internal comms can produce content that builds connection (Ragan Communications - November 17, 2025)
Did we help with this PR win? (Media First (UK) - November 17, 2025)
Summary Section:
Is ‘AI For First Drafts’ Killing Thought Leadership?
By Rekha Thomas, Principal at Path Forward Marketing
Forbes - November 17, 2025
“AI for first drafts” has rapidly become one of the most frequently touted use cases by marketers for B2B content workflows. Marketers often point to saving time as a value prop of using AI, but this messaging oversimplifies the benefit.
Predictive PR: How AI & big data are reshaping tech brand narratives
By Sohaib Khan
Agility PR Solutions - November 17, 2025
The world of public relations is no longer waiting for the following big headline, is it? Rather, it’s starting to become apparent. Predictive PR has emerged as the next leap in brand communication by blending artificial intelligence with Big Data.
Why companies are merging communications and brand under one leader
By Eleanor Hawkins
Axios - November 13, 2025
There’s a new CCO+ title that’s trending across the industry: chief communications and brand officer. With AI upending how consumers discover brands and boycotts spreading at the speed of a post, communications teams are emerging as the real brand gatekeepers.
Why it’s time for PR professionals to build their own brands
By Tariq Peters, Founder of Follow The Phases
PR Daily - November 17, 2025
PR professionals spend their careers helping other people become credible. We manage stories, build reputations and shape how others are perceived. But when it comes to doing the same for ourselves, we call it self-indulgent or unnecessary.
PR Roundup: Airline Comms in Turbulent Times, USAA Campaign Goes Beyond Veterans Day
By Nicole Schuman
PRNEWS - November 14, 2025
This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.
Emerging Trends in PR for Toys and Games
5W Public Relations - November 17, 2025
PR professionals working in this space face unique challenges: how do you capture media attention in an oversaturated market while authentically connecting with parents who demand transparency, sustainability, and meaningful play experiences?
Deconstructing the PR success of The Celebrity Traitors
By Elizabeth Giles
PRmoment (UK) - November 14, 2025
Now the dust from The Celebrity Traitor’s season finale has settled, many PR professionals are recapping their notes. The finale, which aired on 6 November 2025, had an average of 11.1 million UK-based eyeballs on it, according to data from the BBC and has proved to be a juggernaut of PR power.
Perils, Promises, Potential: Brainstorming Then & Now
By Jill O’Mahony Stewart
Culpwrit - November 16, 2025
News that Six Flags is closing two parks in Maryland made me nostalgic for one of the greatest campaigns of my PR career. And it made me think about how it came to be.
Purpose Under Pressure at the 2025 World Business Forum
By Amy Terpeluk
FINN Partners - November 14, 2025
Purpose is a leader’s compass in times of crisis – fueling trust, growth, and resilience. Brands must anchor decisions in values and communicate with courage.
frankly… Episode 81: Creativity Builds More Than Brands [PODCAST]
By Nina Scarpelli
Franco - November 14, 2025
Taylor Mae is joining us, who is a founder, advisor, event host, event planner, so many different things. She shares how to design events that create belonging, what it really means to operationalize creativity and why sometimes the best move is simply to launch – even when it’s not perfect.
Industry News In Brief (November 17, 2025)
PRovoke Media - November 17, 2025
News from Wild Signal, CorpBridge Advisors, Sommerfield, PR Boutiques International, Ruder Finn and PKPR.
How internal comms can produce content that builds connection
By Sean Devlin
Ragan Communications - November 17, 2025
Producing employee-focused content is a great way to build cultural bridges across a company and showcase what your employees are doing to keep your organization moving every day. But the production choices comms pros make heavily influence how a piece of content will land with employees.
Did we help with this PR win?
By Adam Fisher
Media First (UK) - November 17, 2025
British Airways has stepped up and secured some great PR by taking advantage of a competitors slip up. What can you learn from it?
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All reports made with the help of Report Mule.