Happy December! Here's your Monday Daily PR Brief - December 1, 2025
How the Houston Rodeo expanded national brand recognition; PR lessons from the Epstein files fight; Automation without losing the human touch; more!
Read some of today's best PR and Comms industry news clips:
Social media users flee X, flock to TikTok and Reddit (Axios - November 28, 2025)
How the Houston Rodeo expanded its national brand recognition (PR Daily - November 25, 2025)
Good and Bad PR: The OBR dominates the budget — but was it deliberate? (PRmoment (UK) - November 27, 2025)
How to Apologize Publicly with Effective Apology Strategies (5W Public Relations - November 26, 2025)
The art of reputation in an always-on media cycle (Agility PR Solutions - December 1, 2025)
6 ways agency work provides the best work experience (Axia Public Relations - November 27, 2025)
PR Lessons From the Epstein Files Fight (CommPRO - November 28, 2025)
Tsunami of Change: Key Takeaways from World Business Forum 2025 (FINN Partners - November 26, 2025)
Automation Without Losing the Human Touch in Customer Success (Iliyana Stareva Blog - November 29, 2025)
Omnicom Closes Acquisition Of Interpublic To Create World’s Largest Marketing Business (PRovoke Media - November 26, 2025)
Top tactics for building an international internal comms calendar (Ragan Communications - December 1, 2025)
Inside Muck Rack’s new creator journalism report—with two creator journalists (Muck Rack - November 26, 2025)
How AI comms must change in 2026 (Influence (UK) - November 28, 2025)
Summary Section:
Social media users flee X, flock to TikTok and Reddit
By Eleanor Hawkins
Axios - November 28, 2025
Americans’ social media habits are splintering in ways that echo the fractured traditional news landscape, according to a new Pew Research report.
How the Houston Rodeo expanded its national brand recognition
By Courtney Blackann
PR Daily - November 25, 2025
The Houston Livestock Show and Rodeo has long been a Texas staple, celebrated for its community impact and support of future agriculture leaders. Each year, millions of people visit for the month-long event that, beyond the rodeo, includes concerts, shopping and dining. But while the rodeo is widely recognized locally, its communications team had a goal to improve its national brand recognition in 2025.
Good and Bad PR: The OBR dominates the budget — but was it deliberate?
By Andy Barr, Season One Communications
PRmoment (UK) - November 27, 2025
Back again with the latest dollop of good and bad from the public relations industry over the last seven days. In short: It’s been busy.
How to Apologize Publicly with Effective Apology Strategies
5W Public Relations - November 26, 2025
When public figures, corporate leaders, or celebrities face controversy, the way they respond can either restore trust or deepen the crisis. A well-crafted public apology requires more than just saying “I’m sorry”—it demands careful consideration of timing, language, and follow-through.
The art of reputation in an always-on media cycle
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 1, 2025
Reputation is no longer a static asset. It evolves with each interaction, comment, or mention. For brands, tackling this reputation management challenge requires strategic PR that is proactive, precise, and perceptive. Here’s what it takes to manage reputation in an always-on media cycle. In today’s media environment, information travels faster than ever. News, social updates, and industry insights flow continuously, creating a cycle where audiences expect immediate access to credible information. For brands, tackling this reputation management challenge
6 ways agency work provides the best work experience
Axia Public Relations - November 27, 2025
You want to grow your skills, stretch your thinking, and stay ahead in a field that rewards strong communication. Agency work gives you that chance every day.
PR Lessons From the Epstein Files Fight
By Arthur Solomon
CommPRO - November 28, 2025
A bipartisan vote to release the Epstein files may look decisive, but the road to full disclosure is far from certain and packed with PR lessons.
Tsunami of Change: Key Takeaways from World Business Forum 2025
FINN Partners - November 26, 2025
At this year’s World Business Forum (WBF) in New York City, the message was clear: the pace of change has never been faster, and the leaders who will thrive are those who adapt with purpose.
Automation Without Losing the Human Touch in Customer Success
Iliyana Stareva Blog - November 29, 2025
How to design automation in Customer Success that enhances — not replaces — the human experience. Practical steps to balance scale, empathy and trust.
Omnicom Closes Acquisition Of Interpublic To Create World’s Largest Marketing Business
By Diana Marszalek
PRovoke Media - November 26, 2025
Nearly a year after being announced, Omnicom’s $9 billion acquisition of Interpublic Group is officially a done deal, creating the world’s largest marketing business.
Top tactics for building an international internal comms calendar
By Sean Devlin
Ragan Communications - December 1, 2025
Building an editorial calendar with an international reach is a more involved exercise than slotting employee-focused content onto a timeline. It should be a living system that responds to employee needs as they shift regionally throughout the year.
Inside Muck Rack’s new creator journalism report—with two creator journalists
By Matt Albasi
Muck Rack - November 26, 2025
Two creator journalists react and respond to findings from Muck Rack’s first-ever State of Creator Journalism 2025 report.
How AI comms must change in 2026
By Megan Dennison
Influence (UK) - November 28, 2025
There are plenty of people talking about AI safety, security, and ethics, but not enough of them are doing it in ways that cut through the noise or reach the audiences that matter.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.