Good new week! Enjoy your Monday Daily PR Brief - December 8, 2025
Yahoo’s Comms Chief rejects “legacy vs. new media” divide; Content frameworks PR teams can use; How to spot follower fraud; more!
Read some of today's best PR and Comms industry news clips:
Earned Media Is Becoming the New Currency of A.I.-Driven Discovery (Observer - December 8, 2025)
Cultural Understanding And Empathy: The Secret Weapons Of Value Creation (Forbes - December 8, 2025)
Why Yahoo’s Chief Comms Officer rejects the “legacy vs. new media” divide (On Background - December 4, 2025)
Anticipating the 2026 storm: 3 reputation risks that will shape the corporate agenda (PR Daily - December 8, 2025)
How communicators can translate leadership updates into bite-sized employee messages (Ragan Communications - December 8, 2025)
Avoid Pyramid Schemes and Draw Readers in With the Feature-Style Story Structure (PRsay - December 8, 2025)
6 content frameworks PR teams can use to build long-term brand credibility (Agility PR Solutions - December 8, 2025)
How to spot follower fraud (Axia Public Relations - December 8, 2025)
What Communicators Can Learn From the Mamdani–Trump Meeting (CommPRO - December 5, 2025)
Where’s the boss? A crisis with an invisible leader (Media First (UK) - December 8, 2025)
Master The Press Release: Key Elements That Build Credibility And Reach (Forbes - December 8, 2025)
Influencer Fatigue and the Rise of Credibility-Driven Beauty PR (Everything PR News - December 8, 2025)
Summary Section:
Earned Media Is Becoming the New Currency of A.I.-Driven Discovery
By Alana Gold
Observer - December 8, 2025
As with search engine optimization (SEO), generative engine optimization (GEO) calls for a shift in brands’ visibility strategies, and in today’s no-click search environment, earned media dominates the results.
Cultural Understanding And Empathy: The Secret Weapons Of Value Creation
By Tim Wragg, Chief Executive Officer at Human8
Forbes - December 8, 2025
Two key ingredients enable innovation to have a transformative impact: cultural understanding combined with a strong gut feeling, based on a deep empathy with customers.
Why Yahoo’s Chief Comms Officer rejects the “legacy vs. new media” divide
On Background - December 4, 2025
I was recently given the chance to connect with Sona Iliffe-Moon, who has led comms at Meta, Lyft, Toyota, and now, serves as Chief Communications Officer at Yahoo. It’s rare to talk to someone who is living on both sides of the table: running comms for major brands and operating inside a media company. Our conversation covered a lot of ground, but these were the five things that stuck with me.
Anticipating the 2026 storm: 3 reputation risks that will shape the corporate agenda
By Kendall Seketa
PR Daily - December 8, 2025
The year 2026 is poised to be a pivotal moment for corporate reputation. The dividing line between business and politics has blurred, making every strategic decision a potential flashpoint for reputational risk. The challenge for leaders will be moving from simply managing crises to anticipating and mitigating the risks inherent in a new, volatile operating environment.
How communicators can translate leadership updates into bite-sized employee messages
By Sean Devlin
Ragan Communications - December 8, 2025
Leadership announcements are an important comms avenue for an organization’s top brass to share a message with the general employee population. But in many instances, the language of these announcements is more suited to the boardroom and can be tough for a rank-and-file employee to relate to.
Avoid Pyramid Schemes and Draw Readers in With the Feature-Style Story Structure
By Ann Wylie
PRsay - December 8, 2025
It was the end of a long day training engineers to write marketing materials at a Fortune 500 tech company.By 4 p.m., I was the only one who had smiled, spoken or attempted eye contact. But then I demonstrated the feature-style story structure. The leader leaned in. I’m not saying he smiled, but his lips moved.
6 content frameworks PR teams can use to build long-term brand credibility
By Sohaib Khan
Agility PR Solutions - December 8, 2025
In today’s fast-paced digital landscape, PR teams often find themselves in a reactive cycle. One week, they’re sharing thought leadership on LinkedIn; the next, customer stories on Instagram. Before long, they’re chasing trending news rather than guiding the narrative.
How to spot follower fraud
Axia Public Relations - December 8, 2025
As your team plans next year’s campaigns, getting clarity on influencer authenticity is more than a best practice. It is a priority.
What Communicators Can Learn From the Mamdani–Trump Meeting
By Arthur Solomon
CommPRO - December 5, 2025
The unexpected White House meeting between Zohran Mamdani and President Trump offers a revealing case study in political optics and strategic communication.
Where’s the boss? A crisis with an invisible leader
By Adam Fisher
Media First (UK) - December 8, 2025
What happens when a leader isn’t visible during a crisis? Find out in this blog about South East Water and its approach to crisis media management.
Master The Press Release: Key Elements That Build Credibility And Reach
By Jeremy Fields, VP of Corporate Development at Newsmatics
Forbes - December 8, 2025
Press releases are more important than ever. Here’s how to ensure you’re releasing good ones.
Influencer Fatigue and the Rise of Credibility-Driven Beauty PR
Everything PR News - December 8, 2025
The golden age of influencer marketing in beauty is over—or at least, the one defined by glitzy campaigns, high-profile celebrity endorsements, and carefully orchestrated social media posts is fading fast.
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