Hi! Start your new week with Monday's Daily PR Brief - December 15, 2025
SEO is the new VHS; Why ‘boring PR’ will beat viral stunts; PR lessons from a Christmas Carol; and more!
Read some of today's best PR and Comms industry news clips:
SEO Is The New VHS—And It’s Creating A Naming Crisis (Forbes - December 15, 2025)
Why PR teams fail at cross-functional collaboration—with 2026 fixes (Agility PR Solutions - December 15, 2025)
The Scoop: AI meets Mickey: Disney stakes its claim on the future of creative content (PR Daily - December 12, 2025)
Roundtable: Maintaining Authenticity and Trust Amid Polarization (Institute for Public Relations - December 10, 2025)
When Industry Disruption Hits: Finding Purpose and Opportunity Through Strategic Volunteering (PRsay - December 15, 2025)
The Impact of AI on Earned Media Value (5W Public Relations - December 14, 2025)
PR urgently needs a ‘tier LLM’ (PRmoment (UK) - December 9, 2025)
Why ‘boring PR’ will beat viral stunts by 2026 (and how to adapt your strategy) (Axia Public Relations - December 15, 2025)
4 Questions to Consider Before Weighing In on Hot Button Issues (FINN Partners - December 12, 2025)
Are You a Visibility Visionary? Explore This Franco Communications Persona (Franco - December 12, 2025)
Rewriting the Narrative: Public Relations Lessons From A Christmas Carol (HMA PR - December 12, 2025)
7 ways to build a no-ghosting culture and bring back respect (Influence (UK) - December 5, 2025)
Summary Section:
SEO Is The New VHS—And It’s Creating A Naming Crisis
By Phillip Davis
Forbes - December 15, 2025
The way people seek information has fundamentally changed, along with their motivation. And with this shift, the meaning and relevance of “SEO” is changing, too.
Why PR teams fail at cross-functional collaboration—with 2026 fixes
By Nandini Sharma
Agility PR Solutions - December 15, 2025
From managing stakeholder discussions to drafting pitches, coordinating spokesperson quotes, nurturing press relationships, and securing media coverage—PR teams juggle multiple critical tasks simultaneously, often with zero negotiation on when results are needed.
The Scoop: AI meets Mickey: Disney stakes its claim on the future of creative content
By Courtney Blackann
PR Daily - December 12, 2025
Disney is making a major move into AI. Plus: Lululemon CEO to step down as company looks for more innovation; historic dance theater gets new leader, vision.
Roundtable: Maintaining Authenticity and Trust Amid Polarization
Institute for Public Relations - December 10, 2025
Members of the IPR Center for Diversity, Equity, and Inclusion and the IPR Organizational Communication Research Center gathered virtually to discuss the challenges of maintaining authenticity, inclusion, and employee trust amid social and political polarization.
When Industry Disruption Hits: Finding Purpose and Opportunity Through Strategic Volunteering
By Lorra Brown
PRsay - December 15, 2025
If you’re facing job loss or struggling in your search, then know that volunteering isn’t just about filling time. It’s about maintaining momentum, building confidence and creating concrete proof of your value.
The Impact of AI on Earned Media Value
5W Public Relations - December 14, 2025
Discover how AI transforms earned media value measurement from vanity metrics to revenue-linked performance indicators with 25% attribution accuracy gains.
PR urgently needs a ‘tier LLM’
By Chris Owen, EVP, The Hoffman Agency
PRmoment (UK) - December 9, 2025
The ‘seismic shift’ in LLM search use must be reflected in how PR behaves, according to The Hoffman Agency’s Chris Owen
Why ‘boring PR’ will beat viral stunts by 2026 (and how to adapt your strategy)
Axia Public Relations - December 15, 2025
Heading into 2026, communication priorities are shifting. Flamboyant PR stunts are losing ground to steady, thoughtful messaging.
4 Questions to Consider Before Weighing In on Hot Button Issues
By Daniel Odonnell
FINN Partners - December 12, 2025
With the lines between social and political issues becoming increasingly blurred, these four questions clarify where to draw the line on whether to weigh in.
Are You a Visibility Visionary? Explore This Franco Communications Persona
Franco - December 12, 2025
Meet the Visibility Visionary — the communicator who turns earned media, thought leadership and credibility into trust, growth and lasting visibility.
Rewriting the Narrative: Public Relations Lessons From A Christmas Carol
By Justin Liggin
HMA PR - December 12, 2025
We all love a redemption story. Read what A Christmas Carol can teach us about life and effective public relations efforts, and how reputation, awareness and change play a role.
7 ways to build a no-ghosting culture and bring back respect
By Dannie-Lu Carr
Influence (UK) - December 5, 2025
Presented a pitch, only for the potential client to go silent? Is a senior leader refusing to respond? Try these practical strategies for when people go quiet on you.
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