Good Monday! Please enjoy your Daily PR Brief - December 16, 2024
Read about Google's communication, Edelman layoffs, agentic AI and more!
Read some of today's best PR and Comms industry news clips:
How Google communicates through scrutiny (Axios - December 12, 2024)
What Edelman layoffs, restructuring mean for the PR industry (PR Daily - December 12, 2024)
Communicators Voice Concerns Tied to Trust for 2025 (PRNEWS - December 13, 2024)
Good and Bad PR: A beautiful Bounty for Mars, Mince Pie inflation causes trouble and Greenpeace gets one over on oily nemesis (PRmoment (UK) - December 12, 2024)
2025 PR forecasting: 5 technology media and marketing landscape predictions (Agility PR Solutions - December 16, 2024)
5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025 (CommPRO - December 13, 2024)
frankly… Episode 59: Don't be Afraid to Write in the Margins (Franco - December 13, 2024) [PODCAST]
The Future of Work: Exploring Agentic AI (Neville Hobson - December 14, 2024)
What comms leaders and CEOs spoke out about in 2024 (Ragan Communications - December 16, 2024)
From monstera to media: what houseplants taught me about communications (Influence (UK) - December 13, 2024)
How to Find Journalists for Your PR Strategy (Meltwater - December 13, 2024)
Media Relations in 2025: Trust, Engagement, and Ethical Storytelling (Everything PR News - December 14, 2024)
Summary Section:
How Google communicates through scrutiny
By Eleanor Hawkins
Axios - December 12, 2024
Google has no problem making headlines, so the team is focused on communicating in a punchier way and from a place of strength, even amid heightened scrutiny.
What Edelman layoffs, restructuring mean for the PR industry
By Casey Weldon
PR Daily - December 12, 2024
The future PR landscape may include more integration, fewer boutique brands and a fight for fewer dollars. The news of Edelman's decision to layoff 330 employees, more than 5% of its global workforce, sent shockwaves through the PR and communications sectors.
Communicators Voice Concerns Tied to Trust for 2025
By Nicole Schuman
PRNEWS - December 13, 2024
A PRSA National Capital Chapter panel on Communications Trends and Strategies for 2025 featured prevalent practitioners from the Washington, D.C. area, who provided their current PR concerns for the coming year as well as key takeaways for tackling those issues.
Good and Bad PR: A beautiful Bounty for Mars, Mince Pie inflation causes trouble and Greenpeace gets one over on oily nemesis
By Andy Barr, Season One Communications
PRmoment (UK) - December 12, 2024
Here we are again, the Christmas marketing shift is in full swing and I have cherry-picked the campaigns that caught my eye over the last week. Join me as I take a jolly romp through the hits and misses.
2025 PR forecasting: 5 technology media and marketing landscape predictions
By Susan Thomas
Agility PR Solutions - December 16, 2024
When making predictions for PR in the coming year, the field of technology PR might be most elusive. Susan Thomas, CEO of 10Fold Communications, offers some smart insights here into what these pros might expect in tech media and marketing.
5 Game-Changing PR Trends That Will Make or Break Your Brand in 2025
By Sally Falkow
CommPRO - December 13, 2024
Discover the revolutionary PR trends reshaping brand storytelling and audience engagement in 2025—adapt now or risk being left behind!
frankly… Episode 59: Don't be Afraid to Write in the Margins [PODCAST]
Franco - December 13, 2024
Scott breaks down his unique career path spanning from healthcare marketing, automotive communications and strategy and leadership consulting. Tune in to hear how he evaluates how communication, culture, vision and authenticity breed effective leadership.
The Future of Work: Exploring Agentic AI
Neville Hobson - December 14, 2024
Agentic AI might be the most dramatic change computing brings to work and life since the introduction of the PC. It represents a new frontier in artificial intelligence, characterised by its ability to act autonomously to achieve goals.
What comms leaders and CEOs spoke out about in 2024
By Justin Joffe
Ragan Communications - December 16, 2024
Recent research from Ragan and HarrisX, conducted before the 2024 U.S. presidential election, asked 437 CEOs and comms leaders how brand safety and speaking out on global issues played out in practice this year. Their responses highlight the increasing importance of brand safety as companies navigate global conflicts, political polarization, and reputational risks.
From monstera to media: what houseplants taught me about communications
By James Sharp
Influence (UK) - December 13, 2024
Ever pondered the parallels between poinsettia and seasonal marketing or cared to speculate on why a spider plant is like a social media campaign? Green-fingered PRs, wonder no more!
How to Find Journalists for Your PR Strategy
By TJ Kiely
Meltwater - December 13, 2024
Whether you work for a public relations/PR agency or are trying independently to get your brand some media exposure, there are ways to find journalist contact information yourself and be on your way to media stardom.
Media Relations in 2025: Trust, Engagement, and Ethical Storytelling
Everything PR News - December 14, 2024
The year 2025 promises to be a pivotal moment for media relations. As technological advancements continue to reshape how information is shared and consumed, public relations professionals must rethink how they build trust, engage with the media, and tell stories that resonate in an increasingly fragmented landscape.
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