Good Monday! Read today's Daily PR Brief - December 22, 2025
Game studio Larian's CEO takes defensive approach; AI boosts social PR communities; Are you a comms imposter? And more!
Read some of today's best PR and Comms industry news clips:
How To Stay Relevant: 17 Ways Agency Pros Upskill In A Changing World (Forbes - December 22, 2025)
The Scoop: Larian CEO takes defensive approach in response to backlash over AI-use (PR Daily - December 19, 2025)
Communicators Share Their 2026 PR Industry Predictions (PRNEWS - December 20, 2025)
SHRM's Tina Beaty on Navigating Change, Connection and the Future of Work (PRsay - December 22, 2025)
AI Boosts Social PR Communities Now (5W Public Relations - December 21, 2025)
The crisis PR examples you need in 2026 (PRmoment (UK) - December 18, 2025)
Crisis Communication Lessons From Hurricane Melissa (Forbes - December 22, 2025)
How are AI tools changing PR jobs? (Axia Public Relations - December 22, 2025)
PR Masters Podcast Series Episode #103 - Peter Finn (CommPRO - December 21, 2025) [PODCAST]
European News in Brief (December 22, 2025) (PRovoke Media - December 21, 2025)
Netflix memo outlines case for WB deal to employees; departing Meta employees claim they can't share feedback (Ragan Communications - December 19, 2025)
Are you a comms imposter? (Media First (UK) - December 17, 2025)
Summary Section:
How To Stay Relevant: 17 Ways Agency Pros Upskill In A Changing World
By Forbes Agency Council
Forbes - December 22, 2025
Here, 17 members of Forbes Agency Council share practical ways to expand skill sets without overloading one's schedule or chasing every new capability that comes along.
The Scoop: Larian CEO takes defensive approach in response to backlash over AI-use
By Courtney Blackann
PR Daily - December 19, 2025
Larian Studios, the developer behind Baldur's Gate 3, found itself in hot water after comments about generative AI sparked backlash from fans and creators.
Communicators Share Their 2026 PR Industry Predictions
By Nicole Schuman
PRNEWS - December 20, 2025
As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.
SHRM's Tina Beaty on Navigating Change, Connection and the Future of Work
By John Elsasser
PRsay - December 22, 2025
As chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — Tina Beaty helps organizations and their leaders anticipate what’s next in the world of work.
AI Boosts Social PR Communities Now
5W Public Relations - December 21, 2025
Learn how AI automation transforms social media PR by handling scheduling, trend detection, and community management to boost engagement and free up strategic time.
The crisis PR examples you need in 2026
By Elizabeth Giles
PRmoment (UK) - December 18, 2025
Public relations professionals reveal what PR crises from 2025 will be talked about for years to come, and which ones are best practice masterclasses.
Crisis Communication Lessons From Hurricane Melissa
By Kerry-Ann Betton Stimpson, CMO of the JMMB Group
Forbes - December 22, 2025
An ever-ready crisis communication plan can help make all the difference in how an organization's brand can sustain, recover and restore itself in the event of a crisis.
How are AI tools changing PR jobs?
Axia Public Relations - December 22, 2025
Discover how a public relations agency can help you use AI to streamline media monitoring, content creation, and campaign reporting.
PR Masters Podcast Series Episode #103 - Peter Finn [PODCAST]
CommPRO - December 21, 2025
Peter is the founder and CEO of FINN Partners, the global communications firm he launched in 2011 after serving as co-CEO of an iconic PR agency. From day one, FINN Partners was built on the idea that an agency could be both high-performing and values-driven, and that doing the right thing for people, clients and communities ultimately strengthens the business. Nearly 15 years later, that belief has helped shape a firm of roughly 1,300 employees across about 35 offices worldwide.
European News in Brief (December 22, 2025)
PRovoke Media - December 21, 2025
New people in new roles at Schwartz Public Relations, FTI Consulting, ZF Friedrichshafen and Rud Pedersen Group.
Netflix memo outlines case for WB deal to employees; departing Meta employees claim they can't share feedback
By Sean Devlin
Ragan Communications - December 19, 2025
Greetings, comms pros! Let's take a look at a few stories from last week and see what we can learn from them.
Are you a comms imposter?
By Adam Fisher
Media First (UK) - December 17, 2025
Do you suffer from imposter syndrome? Many of encounter it. But why does it happen and how can you overcome it?
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All reports made with the help of Report Mule.