Take a look at Thursday's Daily PR Brief! - November 14, 2024

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Read some of today's best PR and Comms industry news clips:
Essential questions for choosing the right AI solutions in communications (PR Daily - November 14, 2024)
How To Leverage Artificial Intelligence To Improve SEO (Forbes - November 14, 2024)
Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship (PRNEWS - November 13, 2024)
Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More (Institute for Public Relations - November 12, 2024)
ICON 2024 Q&A: Navigating Brand Identity With Suzi Brown of Disneyland (PRsay - November 13, 2024)
7 Steps to Overcome Negative Online Press (Spin Sucks - November 14, 2024)
Shaping Media and Advertising in 2025: Key Shifts on the Horizon (5W Public Relations - November 13, 2024)
Milan: the Italian capital of Public Relations (PRGN - November 14, 2024)
5 virtual event marketing strategies to boost attendance (Agility PR Solutions - November 14, 2024)
Purpose Has Lost Its Power Until You Prove It (CommPRO - November 13, 2024)
2024 PRovoke Global Summit Recap (PRovoke Media - November 13, 2024)
Summary Section:
Essential questions for choosing the right AI solutions in communications
By Jason Brandt, CMO, PRophet and Stagwell Marketing Cloud's CommTech Unit
PR Daily - November 14, 2024
How to navigate the challenges of AI adoption in comms teams and make informed decisions on the right AI tools for your organization’s future success.
How To Leverage Artificial Intelligence To Improve SEO
By Forbes Agency Council
Forbes - November 14, 2024
By leveraging AI tools for SEO, companies can stay ahead of rapidly evolving search algorithms while saving countless hours of manual research and analysis.
Ask a Journalist: Tanya Christian of Consumer Reports on Why Journalists and Publicists Need to Rekindle the Relationship
By Ariane Lovell
PRNEWS - November 13, 2024
Ever wonder what really makes a journalist hit 'reply' to your pitch? As publicists, we understand that strong relationships with journalists are essential, but how well do we understand their process?
Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More
By Jim Macnamara
Institute for Public Relations - November 12, 2024
Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.
ICON 2024 Q&A: Navigating Brand Identity With Suzi Brown of Disneyland
By Amy Jacques
PRsay - November 13, 2024
Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort's 35,000 cast members.
7 Steps to Overcome Negative Online Press
By Jennifer Norene
Spin Sucks - November 14, 2024
Jennifer Norene outlines seven steps for brands to overcome bad press, get negative mentions off the first page of Google, and restore customer trust.
Shaping Media and Advertising in 2025: Key Shifts on the Horizon
5W Public Relations - November 13, 2024
The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial
Milan: the Italian capital of Public Relations
By Alessandra Malvermi
PRGN - November 14, 2024
Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. In this week's blog post Alessandra Malvermi of Sound PR describes the media market and the busy world of international trade events in Milan.
5 virtual event marketing strategies to boost attendance
By Marriane Elnar
Agility PR Solutions - November 14, 2024
Since the outbreak of the pandemic, it's undeniable that more and more people around the world have turned to the Internet for a huge range of things. From shopping online to communicating with loved ones, from working and studying to attending meetings, many parts of people's lives suddenly shifted to a virtual setting.
Purpose Has Lost Its Power Until You Prove It
By Linda Descano
CommPRO - November 13, 2024
Discover why simply stating a purpose isn't enough in 2024, and learn how brands can transform lofty ideals into measurable impact that drives real business success.
2024 PRovoke Global Summit Recap
By Paul Holmes
PRovoke Media - November 13, 2024
In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of the event, from the future of purpose in a politicized environment to the impact of AI on newsrooms and PR agencies—as well as Ogilvy's big night at the Global SABRE Awards, where it was crowned Global Creative Agency of the Year.
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