Happy 2025! Enjoy your Thursday Daily PR Brief - January 2, 2025
Start the new year off with articles on the Blake Lively saga, upcoming client PR crises, the wave of 2024 M&A activity, and more!
Read some of today's best PR and Comms industry news clips:
Turning Your PR Expertise into a Skill for Life (CommPro - December 27, 2024)
Four Probable Client PR Crises in 2025 (PRNEWS - December 31, 2024)
The Ethics of PR: Lessons from the Blake Lively Smear Campaign (Neville Hobson - December 30, 2024)
Acquisition Wave Washes Over PR in 2024 (O'Dwyer's - December 27, 2024)
Your predictions about the future of communications (PR Daily - January 2, 2025)
S&T Live Recap: How Communications Pros Can Use LinkedIn for Thought Leadership in 2025 (PRsay - December 30, 2024)
CSR In Latin America: Not Just A Moral Move, But A Business Imperative (Forbes - December 30, 2024)
The evolution of gaming PR: Building communities and crafting digital narratives (Agility PR Solutions - December 19, 2024)
7 Things to Know About Music PR in 2025 (Cyber PR - January 2, 2025)
2024 Review: The Best Thought Leadership Of The Past Year (PRovoke Media - December 27, 2024)
Comms professionals' predictions for AI in 2025 (Ragan Communications - January 2, 2025)
The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024 (Sword and the Script - December 31, 2024)
Portugal: Creating Bonds, Connecting People and Brands (PRGN - December 30, 2024)
Summary Section:
Turning Your PR Expertise into a Skill for Life
By Isabelle Lee
CommPro - December 27, 2024
Turn your New Year’s resolutions into opportunities by using PR skills to plan smarter, build community, and fuel curiosity in both work and life.
Four Probable Client PR Crises in 2025
By Arthur Solomon
PRNEWS - December 31, 2024
Below are four PR crises that are certain to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies who are learning on the job.
The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Neville Hobson - December 30, 2024
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding actors Blake Lively and Justin Baldoni on the set of their film It Ends With Us, which led to Lively filing a lawsuit in December 2024 against Baldoni and others.
Acquisition Wave Washes Over PR in 2024
By Kevin McCauley
O'Dwyer's - December 27, 2024
A strong acquisition wave washed over the marketing communications sector in 2024, highlighted by the game-changing marriage of Omnicom and Interpublic.
Your predictions about the future of communications
By Justin Joffe
PR Daily - January 2, 2025
Attendees of Ragan’s Future of Communications Conference filled out cards to predict the future of their role in 10 years. These were our favorites.
S&T Live Recap: How Communications Pros Can Use LinkedIn for Thought Leadership in 2025
PRsay - December 30, 2024
For PR professionals looking to provide thought leadership on LinkedIn, "Put your executives front and center," Callie Schweitzer said. "People want to interact with people." Schweitzer, head of scaled programs at LinkedIn, was the guest on Dec. 17 for Strategies & Strategies Live, PRSA's monthly livestream series on LinkedIn.
CSR In Latin America: Not Just A Moral Move, But A Business Imperative
By Patrick O'Neill, Managing Partner of Sherlock Communications
Forbes - December 30, 2024
Whenever companies venture into Latin America, they tend to bring with them a desire to launch philanthropic initiatives to help their new neighbors. As the founder of a LATAM-based PR and digital marketing agency that helps overseas brands succeed in the region, I’m always in favor of such an approach.
The evolution of gaming PR: Building communities and crafting digital narratives
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - December 19, 2024
In the ever-expanding world of video games, public relations plays a pivotal role in shaping the narrative around a game and fostering lasting relationships between developers, players, and the media. The rise of social media, streaming platforms, and influencer culture has forever altered the landscape of gaming PR.
7 Things to Know About Music PR in 2025
By Ariel Hyatt
Cyber PR - January 2, 2025
Discover seven essential insights about Music PR in 2025, including the evolving role of publicists, the rise of playlists, and DIY PR tools.
2024 Review: The Best Thought Leadership Of The Past Year
By Paul Holmes
PRovoke Media - December 27, 2024
The content below identifies the most interesting themes of the thought leadership we saw in 2024, and includes 12 surveys conducted by researchers, consulting firms, professional organizations, and agencies.
Comms professionals' predictions for AI in 2025
By Allison Carter
Ragan Communications - January 2, 2025
Some communicators we asked on LinkedIn predicted we'll see it cut jobs in the industry while others see it being a positive, additive force. Others see the technology leading to an increase in distrust while some see it as a wake-up call for brands to engage authentically and to center humans. Which future will prevail?
The 10 most-read marketing, PR and comms stories on Sword and the Script in 2024
By Frank Strong
Sword and the Script - December 31, 2024
These most read stories span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR.
Portugal: Creating Bonds, Connecting People and Brands
By Isabel Jorge de Carvalho
PRGN - December 30, 2024
In this PRGN blog post Isabel Jorge de Carvalho of Global. describes the business, media and communications landscape in Lisbon, Portugal.
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