Ready for your Thursday Daily PR Brief? Here it is! - January 23, 2025
The 2025 comms job market; how to get better quotes; the best PR conferences; and more!
Read some of today's best PR and Comms industry news clips:
What to expect from the comms job market in 2025 (PR Daily - January 23, 2025)
Best PR Conferences to Attend in 2025 (Meltwater - January 15, 2025)
PR Strategies to Counter Disinformation (O'Dwyer's - January 23, 2025)
How AI Will Shape Communications In 2025 (Forbes - January 23, 2025)
PR giant Edelman sounds alarm over 'descent into grievance' in Davos – but whose fault is that? (The Guardian - January 23, 2025)
Communicating in Classrooms: How Brands Can Approach Partnering With Schools (PRNEWS - January 21, 2025)
Why Storytelling Is More Valuable Than Ever To Your Company In 2025 (Forbes - January 22, 2025)
5 best practices for implementing digital solutions in your PR workflow (Agility PR Solutions - January 22, 2025)
Navigating Professional Growth in Social Media Marketing (Axia Public Relations - January 23, 2025) [PODCAST]
What can you learn from the stranded pub story? (Media First (UK) - January 23, 2025)
Rebuilding Trust in a Fractured World Through Lessons from the 2025 Edelman Trust Barometer (CommPRO - January 21, 2025)
PR in 2025: The predictions and strategies shaping the ever-evolving industry (Muck Rack - January 23, 2025)
How to run a crisis press conference (Influence (UK) - January 17, 2025)
LinkedIn Monitoring: Everything You Need to Know (Mention - January 22, 2025)
How to get better quotes (Ragan Communications - January 21, 2025)
Summary Section:
What to expect from the comms job market in 2025
By Casey Weldon
PR Daily - January 23, 2025
While the overall communications job market is still slow, early 2025 shows some encouraging signs of recovery.
Best PR Conferences to Attend in 2025
By Samantha Scott
Meltwater - January 15, 2025
Ready to up your PR game? You're in luck! We've compiled a list of the best PR conferences to attend this year.
PR Strategies to Counter Disinformation
By Anton Perreau
O'Dwyer's - January 23, 2025
Social media is increasingly dominating where we get information, particularly among young people. The lines between fact and fiction are becoming even more blurred, which makes disinformation more potent than ever.
How AI Will Shape Communications In 2025
By Fahad Qadir, Head of Corporate Affairs, Middle East & Africa, Haleon
Forbes - January 23, 2025
The communications landscape in 2025 will remain dynamic and multifaceted, shaped by advancements in technology and other evolutions in society. Rapid evolution creates uncertainty, however, which is why most communications leaders ponder these questions at the beginning of every year: What will shape the next 12 months, and how will our lives and perspectives evolve?
PR giant Edelman sounds alarm over 'descent into grievance' in Davos – but whose fault is that?
By Adam Lowenstein
The Guardian - January 23, 2025
High up in the Swiss Alps this week, an influential public relations executive issued a stark warning to the world's corporate and political elite. Public trust is "plummeting", Richard Edelman declared, prompting a global "descent into grievance".
Communicating in Classrooms: How Brands Can Approach Partnering With Schools
By Karl Mawhinney
PRNEWS - January 21, 2025
Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike's and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.
Why Storytelling Is More Valuable Than Ever To Your Company In 2025
By Jodi Amendola, CEO of Amendola
Forbes - January 22, 2025
In 2025, storytelling will be even more crucial for differentiating companies in the market and forging connections with potential customers and investors.
5 best practices for implementing digital solutions in your PR workflow
By Gaurav Belani
Agility PR Solutions - January 22, 2025
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different.
Navigating Professional Growth in Social Media Marketing [PODCAST]
By On Top of PR
Axia Public Relations - January 23, 2025
Jennifer Radke is the CEO of two leading certification organizations: the National Institute for Social Media and Online Marketing Certified Professionals. She discusses how you can develop as a professional while working on social media marketing.
What can you learn from the stranded pub story?
By Adam Fisher
Media First (UK) - January 23, 2025
Have you heard the story about the people stranded in Britain’s highest pub? While that may feel like a dream scenario for many of us as we battle through January, six staff and four guests were actually stuck at the Tan Hill Inn, in the Yorkshire Dales. And the story provided a brilliant example of newsjacking.
Rebuilding Trust in a Fractured World Through Lessons from the 2025 Edelman Trust Barometer
CommPRO - January 21, 2025
The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.
PR in 2025: The predictions and strategies shaping the ever-evolving industry
By Kristen Dunleavy
Muck Rack - January 23, 2025
Three industry experts recently joined Linda Zebian, senior director of communications at Muck Rack, to discuss their PR predictions and strategies for 2025. Catch the big takeaways below—and be sure to watch the full webinar on demand.
How to run a crisis press conference
By Amanda Coleman
Influence (UK) - January 17, 2025
I didn't think it was something that needed to be explained but after running many press conferences after significant emergencies I was horrified to see the New Orleans press conference some hours after the horrific New Year's Day incident.
LinkedIn Monitoring: Everything You Need to Know
By Syed Balkhi
Mention - January 22, 2025
Do you want to know the significance of LinkedIn monitoring and how to do it right? Being active on LinkedIn and other social media platforms is a must nowadays if you wish to grow your business. However, it can be overwhelming to have an active LinkedIn presence.
How to get better quotes
By Jim Ylisela
Ragan Communications - January 21, 2025
Communicators who have worked with me as their editor know that I am obsessed with quotes, especially the truly awful ones that could, with a little effort, be so much better. Because corporate quotes don't have to be boring.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.