Hi! Catch up with today's Daily PR Brief - February 6, 2025
Thursday's topics include: The death of "just PR this"; Managing complex PR workflows; The future of DEI; and more!
Read some of today's best PR and Comms industry news clips:
The Death Of 'Just PR This': Why Modern Media Relations Isn't What You Think (Forbes - February 6, 2025)
People Doubt Companies Can Do Much Good (O'Dwyer's - February 5, 2025)
The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations (PR Daily - February 5, 2025)
The internal push to rebrand an iconic American company (Ragan Communications - February 6, 2025)
How TikTok's Disappearance Became a PR Masterclass (PRNEWS - February 5, 2025)
Blake Lively Sued Again: PR Firm Alleges Lively Defamed It In Her Complaint Against Justin Baldoni (Forbes - February 5, 2025)
Crisis PR should prioritise relationships with lawyers, not editors (PRmoment (UK) - February 5, 2025)
Managing complex PR workflows: Tools and strategies for success (Agility PR Solutions - February 6, 2025)
Data analytics for social media growth with Dun & Bradstreet | On Top of PR podcast (Axia Public Relations - February 4, 2025) [PODCAST]
Building a Hierarchy of Values Helps Businesses Navigate Ethical Challenges and Ideological Attacks (CommPRO - February 5, 2025)
The Future of DEI: How Companies Are Responding to Political Pressure (PRovoke - February 6, 2025)
Five Questions to Ensure Effective & Compelling Content (w2comm - February 5, 2025)
AI in 2025: 4 PR industry leaders discuss company policies, training, use cases and more (Muck Rack - February 6, 2025)
Summary Section:
The Death Of 'Just PR This': Why Modern Media Relations Isn't What You Think
By Kathleen Lucente, CEO and Founder of Red Fan Communications
Forbes - February 6, 2025
"Just PR this." These three words have become the bane of every PR professional's existence, reflecting a fundamental misunderstanding of what modern public relations entails.
People Doubt Companies Can Do Much Good
By Steve Barnes
O'Dwyer's - February 5, 2025
The public's faith in the ability of leading companies to make a positive difference in the world around them is surprisingly weak, according to a new study from the Page Society and The Harris Poll.
The Scoop: Chipotle, Waffle House emphasize transparency about price fluctuations
By Casey Weldon
PR Daily - February 5, 2025
Waffle House and Chipotle are speaking plainly to customers about how economic factors may impact pricing. Also: Google lifts ban on AI use for weapons; Mavs’ messaging around Doncic deal doesn’t answer questions.
The internal push to rebrand an iconic American company
By Allison Carter
Ragan Communications - February 6, 2025
Once known as International Harvester, the legacy brand had to navigate waves of name changes and impress its long-time employee audience.
How TikTok's Disappearance Became a PR Masterclass
By Natalie Severt
PRNEWS - February 5, 2025
In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.
Blake Lively Sued Again: PR Firm Alleges Lively Defamed It In Her Complaint Against Justin Baldoni
By Conor Murray
Forbes - February 5, 2025
Blake Lively was hit with another defamation lawsuit in federal court Tuesday as her legal feud with Justin Baldoni rages, this time by crisis public relations firm Street Relations and its owner Jed Wallace, who allege Lively defamed them in a complaint she filed in December by accusing them of participating in an alleged smear campaign against her.
Crisis PR should prioritise relationships with lawyers, not editors
By Jonathan Coad
PRmoment (UK) - February 5, 2025
The starting point for any form of effective pre-publication or broadcast crisis PR is an understanding how editorial decisions are made, and who makes them. This knowledge is essential if you are going to be able to influence those decisions. If this knowledge is not acquired and applied, then your prospects of securing the optimum outcome for your client are scant.
Managing complex PR workflows: Tools and strategies for success
By Emily Ahearn
Agility PR Solutions - February 6, 2025
Does using the right tools make PR workflows less complex? The answer goes beyond just technology. So, how can you balance technology with strategy to achieve success? This article outlines practical approaches that PR professionals rely on to stay ahead.
Data analytics for social media growth with Dun & Bradstreet | On Top of PR podcast [PODCAST]
Axia Public Relations - February 4, 2025
Learn how Dun & Bradstreet uses data analytics to drive organic social media growth across multiple platforms.
Building a Hierarchy of Values Helps Businesses Navigate Ethical Challenges and Ideological Attacks
By Simon Erskine Locke
CommPRO - February 5, 2025
In a turbulent year, businesses and individuals must develop a hierarchy of values to navigate ethical dilemmas, defend against ideological attacks, and make principled decisions that align with their core beliefs.
The Future of DEI: How Companies Are Responding to Political Pressure
By Diana Marszalek
PRovoke - February 6, 2025
As corporate giants roll back their DEI programs, many companies are holding firm to their commitments, seeing political pressure as the lesser risk.
Five Questions to Ensure Effective & Compelling Content
By Tony Welz
w2comm - February 5, 2025
Content is still king, but how can you make sure your content will resonate with your target audience? We share five questions to help guide you.
AI in 2025: 4 PR industry leaders discuss company policies, training, use cases and more
By Kristen Dunleavy
Muck Rack - February 6, 2025
Four PR and communications leaders joined Muck Rack to discuss the latest findings in the State of AI 2025 report—what's working, what's missing and what's next
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.