Good day! Thursday's Daily PR Brief has arrived - February 19, 2026

YouTube most popular social media platform; Science of telling good stories; Why research is the secret weapon in great PR; more!

Feb 19, 2026

Read some of today's best PR and Comms industry news clips:

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Landing A Communications Job In Today’s Market
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - February 19, 2026
What does it take to land a corporate communications role right now? Judging from a panel I participated in recently on the current job market, it requires an oxymoronic list of experience and skill sets.

Donuts Still Matter: Why the Human Touch Eclipses AI in PR
By Abbie Fink
HMA PR - February 18, 2026
AI is incredible at making work faster. But relationships aren’t built on speed, they’re built on trust, and sometimes trust looks like a box of donuts. Abbie Fink shares why “donuts still matter” in this blog post.

YouTube Most Popular Social Media Platform
By Jon Gingerich
O’Dwyer’s - February 18, 2026
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.

Ragan’s Top Women in Communications Hall of Fame Class of 2026: Meet the inductees
By Sean Devlin
PR Daily - February 18, 2026
Ahead of next month’s Top Women in Communications Awards ceremony in New York City, we touched base with several of this year’s honorees to learn how they approach their roles as communicators and leaders, what keeps them inspired at work, and the instrumental people that they met along the way.

If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
By Lindsey Bradshaw
PRNEWS - February 18, 2026
Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.

Q&A with Microsoft’s Frank X. Shaw on Integrating Generative AI in the Workplace
By Frank X. Shaw and Tina McCorkindale
Institute for Public Relations - February 18, 2026
This is the full interview with Frank X. Shaw, excerpted in the new IPR Signature Study, The Communicator’s Role in Driving Generative AI Adoption.

S&T Live Recap: The Science of Telling Good Stories
PRsay - February 18, 2026
Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer, APR. “When we get engaged with a story, we’re going through that adventure with those characters that we’re starting to build a connection with.”

Brands Under Pressure: Adapting To New Audience Expectations
By Forbes Agency Council
Forbes - February 18, 2026
Along with strong privacy protections, community-driven communication and values-aligned brand relationships, most consumers today expect personalized interactions.

Industry events as a chance to gauge product excitement: A case study of the PlayStation State of Play showcase
By Evan Webb
Agility PR Solutions - February 17, 2026
Industry press events and showcases have increasingly taken on an entertainment dimension for mainstream audiences. Traditionally designed for media coverage and investor engagement, these events are now widely consumed by the general public, particularly as online streaming platforms make them more accessible.

Evaluating public relations services for AI visibility gains
Axia Public Relations - February 19, 2026
Learn how to assess public relations services to boost AI visibility, earn media coverage, strengthen reputation, and improve search and social reach

Rev. Jesse Jackson’s Legacy and Three Lessons for Business Communication Leaders
By Neil Foote
CommPRO - February 18, 2026
Rev. Jesse L. Jackson’s life and leadership offer a powerful reminder to today’s business communication leaders that words matter most when they are rooted in fairness, used with purpose, and tied to real action.

Omnicom PR Ends 2025 Down Despite Q4 Lift From First Month Of IPG
By Diana Marszalek
PRovoke Media - February 19, 2026
Public relations revenue rose in the fourth quarter, but the group posted a full-year decline in results that include one month of Interpublic following the Nov. 26 close of the acquisition.

These are the 5 steps to tearing down communication silos [VIDEO]
By Justin Joffe
Ragan Communications - February 18, 2026
Effective comms leadership requires partnering with leaders across all functions of your organization. It involves using comms strategies to identify, address and overcome business and team-level challenges. This means marrying business goals, data and communications channels to promote employee comprehension and retention.

Leaders from Gates Foundation and Qualcomm dig into how AI is changing roles, Generative Engine Optimization and more
By Kristen Dunleavy
Muck Rack - February 18, 2026
Leaders from the Gates Foundation and Qualcomm respond to real questions about AI adoption, careers, ethics, councils and GEO.

Why research is the secret weapon in great public relations
By Louise Ahuja
Influence (UK) - February 6, 2026
Stories and perceptions matter, they change views and shape policy and I believe that research is the foundation on which credibility, insight and influence are built.

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