Peruse your Thursday Daily PR Brief - February 20, 2025
Today: Questions comms pros must ask themselves when collecting data; IPR's top PR insights of 2024; The splintered media landscape; & more!
Read some of today's best PR and Comms industry news clips:
Council Post: 16 Questions Comms Pros Must Ask Themselves When Collecting Data (Forbes - February 19, 2025)
3 case studies of top performance in nonprofit comms (Ragan Communications - February 19, 2025)
The Weber Shandwick C-Suite Report: An Opportunity to Prove Value to Corporate Leaders (PRNEWS - February 19, 2025)
IPR TOP 16 PUBLIC RELATIONS INSIGHTS OF 2024 (Institute for Public Relations - February 1, 2025)
20 Big Marketing Mistakes That Ruin Brand Consistency (Forbes - February 19, 2025)
From regular news to cultural sensations: A look at the NBA's Dončić-Davis deal and other high-profile sports reporting (Agility PR Solutions - February 19, 2025)
Earned media: Why it still reigns over social media platforms (Axia Public Relations - January 30, 2025)
Senka Hadzimuratovic on Tackling Crises Without Losing Your Humanity (Mixing Board - February 19, 2025)
By the Numbers: Explaining the splintered media landscape in one chart (PR Daily - February 20, 2025)
Why BuzzFeed Is Creating Its Own Social Media Platform (PRovoke - February 17, 2025)
Nike's Digital Transformation: A Masterclass in Personalization and Consumer Engagement (Everything PR News - February 19, 2025)
Corporate PR: Embracing authenticity, AI, and purpose-driven communication (Creativebrief - February 20, 2025)
Summary Section:
Council Post: 16 Questions Comms Pros Must Ask Themselves When Collecting Data
By Forbes Communications Council
Forbes - February 19, 2025
Here, Forbes Communications Council members weigh in with the most crucial questions to ask before and during the data collection process. These thought-provoking questions will guide you down the right path and guarantee your data is useful, transparent and collected for the right reasons.
3 case studies of top performance in nonprofit comms
By Sean Devlin
Ragan Communications - February 19, 2025
Check out a few of the grand prize winners from our 2024 Nonprofit Communications Awards. Each year, Ragan Communications honors the best of the best through the Ragan PR Daily Nonprofit Communications Awards program.
The Weber Shandwick C-Suite Report: An Opportunity to Prove Value to Corporate Leaders
By Dustin Siggins
PRNEWS - February 19, 2025
Are corporate communications departments ready for the next crisis? A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams' abilities to properly respond to an unexpected PR disaster.
IPR TOP 16 PUBLIC RELATIONS INSIGHTS OF 2024
Institute for Public Relations - February 1, 2025
Every year, the Institute for Public Relations curates the top research studies communications professionals need to know. Over the past year, industry leaders have navigated polarized discussions on elections and social issues as well as other critical topics.
20 Big Marketing Mistakes That Ruin Brand Consistency
By Forbes Agency Council
Forbes - February 19, 2025
Without a clear strategy to ensure all creative aspects of campaigns and the accompanying messaging work together, the various elements of a brand can create disharmony. Here, 20 members of Forbes Agency Council share mistakes marketers make that weaken brand consistency—and how to avoid them.
From regular news to cultural sensations: A look at the NBA's Dončić-Davis deal and other high-profile sports reporting
By Evan Webb
Agility PR Solutions - February 19, 2025
Unique events that capture public interest can generate a sudden spike in a brand’s media attention, and even occasionally go viral and dominate media coverage. It’s rare, however, that industry-specific news eclipses its audience and gets widespread attention.
Earned media: Why it still reigns over social media platforms
Axia Public Relations - January 30, 2025
Understanding the connection between media coverage and social media buzz can help companies maximize their reach and influence. In this article, we'll look at how earned media amplifies social media, share best practices for leveraging media coverage in your social campaigns, and discuss the synergy between SEO and earned media.
Senka Hadzimuratovic on Tackling Crises Without Losing Your Humanity
Mixing Board - February 19, 2025
Most recently, Senka Hadzimuratovic was the Head of Brand & Communications at Grammarly, where she shepherded Grammarly to decacorn status, 10x org growth, and multiple positioning shifts over six years. In this Studio Session, Senka and Mixing Board Founder Sean Garrett talk about making yourself indispensable, doing the important — and not just the shiny — things, managing comms during the war in Ukraine, 24-hour Zoom calls, and why you should never lose your humanity.
By the Numbers: Explaining the splintered media landscape in one chart
By Allison Carter
PR Daily - February 20, 2025
It is true to the point of cliché to say that the media landscape has shifted so hard it has become unrecognizable. Long gone are the days when families would gather before one of the Big 3 networks for the evening news or crack open a daily newspaper over the breakfast table.
Why BuzzFeed Is Creating Its Own Social Media Platform
By Camillia Dass
PRovoke - February 17, 2025
BuzzFeed has announced that it will be creating a new social media platform built specifically to "spread joy" and "enable playful creative expression", according to Jonah Peretti, founder and CEO of BuzzFeed.
Nike's Digital Transformation: A Masterclass in Personalization and Consumer Engagement
Everything PR News - February 19, 2025
In a world increasingly dominated by digital touchpoints, brands are shifting their marketing strategies to connect with consumers in a personalized, meaningful way. One company that has continuously excelled at harnessing the power of digital marketing is Nike.
Corporate PR: Embracing authenticity, AI, and purpose-driven communication
By Ronn Torossian, Founder and Chairman of 5WPR
Creativebrief - February 20, 2025
In 2025, PR campaigns will revolve less around superficial brand stories and more around deep, transparent narratives—ones that include the ups and downs, the challenges, and the progress of a business in real-time. Companies that fail to embrace this authenticity will risk losing the trust of an audience that is increasingly looking for brands to live up to their words.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.