Greetings! Check out your Thursday Daily PR Brief - February 26, 2026
PR Lessons from Survivor; How polarization is reshaping trust; The changing power dynamic for CCOs; more!
Read some of today's best PR and Comms industry news clips:
16 Ways To Better Serve Clients' Storytelling And Experiential Needs (Forbes - February 26, 2026)
PR Lessons from Survivor (HMA PR - February 25, 2026)
Churn among chief communication officers stabilizes even as CEO exits hit records (Axios - February 26, 2026)
PR Firm News: V2 Comms Unveils AI Visibility Solution Service (O'Dwyer's - February 26, 2026)
The Scoop: State of the Union leans into spirit of 'winning' in Trumpian style (PR Daily - February 25, 2026)
How is Polarization Reshaping Trust? (Institute for Public Relations - February 24, 2026)
How AI is transforming PR copywriting without losing authenticity (Agility PR Solutions - February 26, 2026)
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset (CommPRO - February 26, 2026)
The changing power dynamic for CCOs (Ragan Communications - February 26, 2026)
PRovoke Media Names the 40 Best Public Affairs Firms in the World (PRovoke Media - February 25, 2026)
PR coach Michael Smart breaks down pitches that landed coverage in Fast Company, USA Today and more (Muck Rack - February 25, 2026)
How damaging was this foot-in-mouth gaffe? (Media First (UK) - February 23, 2026)
Earn the eternal gratitude of anyone you know that would appreciate this free newsletter… forward it to them!
Summary Section:
16 Ways To Better Serve Clients' Storytelling And Experiential Needs
By Forbes Agency Council
Forbes - February 26, 2026
The shift from storytelling to experiential branding has agencies rethinking not just their creative output, but also how they structure, process and measure campaigns.
PR Lessons from Survivor
By Alison Bailin
HMA PR - February 25, 2026
Fifty seasons later, Survivor is still delivering blindsides, unforgettable TV moments and yes, some surprisingly sharp PR strategy insights.
Churn among chief communication officers stabilizes even as CEO exits hit records
By Eleanor Hawkins
Axios - February 26, 2026
Even with a record number of CEO exits, turnover among chief communications officers has stabilized, according to a new report from Patino Associates and CASA.
PR Firm News: V2 Comms Unveils AI Visibility Solution Service
By Steve Barnes
O'Dwyer's - February 26, 2026
PR firm news from V2 Communications, The Public Relations Global Network, DBC.
The Scoop: State of the Union leans into spirit of 'winning' in Trumpian style
By Courtney Blackann
PR Daily - February 25, 2026
The United States has faced growing tumult in recent months, with an immigration divide, tariff woes and concerns about the economy. One could argue these are uncertain times. But you wouldn't know it from President Donald Trump's State of the Union address.
How is Polarization Reshaping Trust?
Institute for Public Relations - February 24, 2026
The Edelman Trust Institute explored how declining trust, polarization, and AI anxiety are reshaping institutions and workplace dynamics.
How AI is transforming PR copywriting without losing authenticity
By Lucy-Jayne Love
Agility PR Solutions - February 26, 2026
Public relations has seen a profound shift in its core, and at the center of this change is Artificial Intelligence. With the ability to produce press releases, pitches, and media kits at breakneck speed, generative AI has evolved from a futuristic curiosity to a daily workstation necessity for public relations professionals.
The Wikipedia Paradox: Why LLMs Made Your Worst PR Channel Your Most Important Asset
By Sam Michelson
CommPRO - February 26, 2026
For years, the advice was "don't engage with Wikipedia unless you absolutely have to." The volunteer editors were unpredictable. Pages kept getting tagged as promotional. Wrong moves triggered warning banners. Then LLMs changed everything.
The changing power dynamic for CCOs
By Robbie Caploe
Ragan Communications - February 26, 2026
As AI reshapes how business value is measured, comms leaders can step forward as strategic owners or risk being sidelined. Here's where to start.
PRovoke Media Names the 40 Best Public Affairs Firms in the World
PRovoke Media - February 25, 2026
PRovoke Media has published its list of the 40 Best Public Affairs Firms In The World, a list that includes some full-service firms with strong public affairs practices, international specialists with deep policy expertise, and local specialists in major capitals around the world.
PR coach Michael Smart breaks down pitches that landed coverage in Fast Company, USA Today and more
By Kristen Dunleavy
Muck Rack - February 25, 2026
PR coach Michael Smart analyzes 10 real-life media pitches that landed coverage in outlets like The New York Times, USA Today and Fast Company.
How damaging was this foot-in-mouth gaffe?
By Adam Fisher
Media First (UK) - February 23, 2026
The Heathrow Airport CEO has been making headlines again. What media training and crisis comms lessons can you learn from his latest coverage?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.