Thursday's Daily PR Brief has arrived! - February 27, 2025
How National Geographic improves its social media with internal comms; What makes a pitch irresistible; Digital PR done right; and more!
Read some of today's best PR and Comms industry news clips:
How National Geographic improves its social media with strong internal comms (PR Daily - February 27, 2025)
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage (Muck Rack - February 27, 2025)
17 Ways Video Can Enhance Your Company’s Internal Comms Efforts (Forbes - February 26, 2025)
Communicator spotlight: Kim Chappell, chief brand officer of Bobbie (Axios - February 27, 2025)
The Communicator's Role in an Anti-Expert Era (PRNEWS - February 26, 2025)
Leading PRSA Forward: A Conversation With New CEO Matthew Marcial (PRsay - February 27, 2025) [VIDEO]
Revisiting the Mantra: "Show," Don't "Tell" (Ishmael's Corner - The Hoffman Agency - February 26, 2025)
Good and Bad PR: Unilever boots boss, Manchester United score and English whisky blunders (PRmoment (UK) - February 27, 2025)
Digital PR done right: The cornerstone of modern branding (Agility PR Solutions - February 27, 2025)
Shareholder Activism is About to Skyrocket and Companies Aren't Ready (CommPRO - February 26, 2025)
TikTok's Impact Through a Gen Z Lens (Franco - February 26, 2025)
Africa: A Complex Region Home to Diverse Stories (PRovoke - February 22, 2025)
The PR industry’s open-source problem: The unpaid pitch - Brandfundi (BizCommunity - February 27, 2025)
Summary Section:
How National Geographic improves its social media with strong internal comms
By Allison Carter
PR Daily - February 27, 2025
Social media can sometimes feel like an island, off in the corner making TikToks while other departments look on in confusion.
What makes a pitch irresistible: 4 takeaways from pitches that landed top-tier coverage
By Kristen Dunleavy
Muck Rack - February 27, 2025
Armed with real pitches from Muck Rack users, PR coach Michael Smart highlights the best pitching practices.
17 Ways Video Can Enhance Your Company’s Internal Comms Efforts
By Forbes Communications Council
Forbes - February 26, 2025
The communications experts of Forbes Communications Council highlight 17 ways internal communications professionals can utilize video more effectively to communicate with employees and other key internal stakeholders in any business.
Communicator spotlight: Kim Chappell, chief brand officer of Bobbie
By Eleanor Hawkins
Axios - February 27, 2025
As chief brand officer of Bobbie, it's Kim Chappell's responsibility to help people understand the purpose of the organic baby formula company. The female-founded company has surpassed $100 million in revenue and has disrupted its industry.
The Communicator's Role in an Anti-Expert Era
By Jennifer Hahn
PRNEWS - February 26, 2025
Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.
Leading PRSA Forward: A Conversation With New CEO Matthew Marcial [VIDEO]
PRsay - February 27, 2025
Matthew Marcial didn’t expect a high school job at a resort to shape his career. But from the moment he stepped into the hospitality industry, he was drawn to the energy, the people and the art of anticipating needs before they arose. “It was something I thought would be a fun job while I was
Revisiting the Mantra: "Show," Don't "Tell"
Ishmael's Corner - The Hoffman Agency - February 26, 2025
Too often business communications turns to adjectives and adverbs as a crutch. Instead, we should "show, don't tell" as demonstrated in the the movie, "500 Days of Summer".
Good and Bad PR: Unilever boots boss, Manchester United score and English whisky blunders
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - February 27, 2025
Dearest reader, I will never take you, or my desk job for granted again. I am writing after an exhilarating week of 'experiential marketing', where I spent time trying to engage with muggles on behalf of a brand. I don't know how customer-facing workers do it day in and day out.
Digital PR done right: The cornerstone of modern branding
By Ronn Torossian
Agility PR Solutions - February 27, 2025
The digital landscape has completely revolutionized how businesses interact with their audiences, and with it, the importance of digital public relations has grown exponentially.
Shareholder Activism is About to Skyrocket and Companies Aren't Ready
By Heather Crowell
CommPRO - February 26, 2025
With shareholder activism set to surge amid shifting regulations, investor demands, and proxy battles, companies must adopt a proactive strategy to navigate the upcoming proxy season and protect their credibility.
TikTok's Impact Through a Gen Z Lens
By Nina Scarpelli
Franco - February 26, 2025
Integrated Communications Intern Nina Scarpelli weighs in on the impact of TikTok and how marketers can prepare for the future.
Africa: A Complex Region Home to Diverse Stories
By Paul Holmes
PRovoke - February 22, 2025
While clients continue to underestimate the breadth and complexity of the African market, the continent's PR professionals are telling compelling stories that resonate on the global stage.
The PR industry’s open-source problem: The unpaid pitch - Brandfundi
BizCommunity - February 27, 2025
In public relations and communications, an unspoken industry challenge has long simmered beneath the surface: 'The unpaid pitch'. Agencies invest time, research, and creative strategy into proposals, only for potential clients to walk away with a free roadmap – often without ever intending to hire an agency.
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