Good day! Your Thursday Daily PR Brief awaits - March 5, 2026
Hormel's unglamorous guide to getting press; PRNEWS' 2026 Purpose & Impact Awards winners; The AI metric that actually matters; more!
Read some of today's best PR and Comms industry news clips:
The Whole Internet Is Making Fun of McDonald's CEO and His Viral Video. McDonald's Couldn't Be Happier (Inc - March 5, 2026)
Hormel Foods' unglamorous guide to getting press (PR Daily - March 5, 2026)
PRNEWS Announces Winners of the 2026 Purpose & Impact Awards (PRNEWS - March 5, 2026)
17 Strategies To Develop Truly Effective Agency-Client Partnerships (Forbes - March 4, 2026)
Pitch length, follow ups and exclusives: 10 media pitching FAQs with PR coach Michael Smart (Muck Rack - March 4, 2026)
Beyond press releases: Building an AI-ready digital PR system (Axia Public Relations - March 5, 2026)
Managing reputation risk in high-stakes commercial real estate developments (Agility PR Solutions - March 4, 2026)
Women's History Month and a New Conversation About Trust in Communications (CommPRO - March 4, 2026)
A Year of the AI Domain Impact Index (Walker Sands - March 4, 2026)
New research shows 3 major challenges for internal comms pros (Ragan Communications - March 5, 2026)
The Social Network That Couldn't — What Clubhouse's Launch Teaches About Viral Marketing Gone Wrong (Everything PR News - March 4, 2026)
The AI metric that actually matters — and it's not adoption (Wildfire PR - March 3, 2026)
Women's History Month: 6 Women in PR Shaping the Industry Through 'Heard on the Streets' (EIN Presswire - March 4, 2026)
Earn the eternal gratitude of anyone you know that would appreciate this free newsletter… forward it to them!
Summary Section:
The Whole Internet Is Making Fun of McDonald’s CEO and His Viral Video. McDonald’s Couldn’t Be Happier
By Justin Bariso
Inc - March 5, 2026
McDonald’s CEO Chris Kempczinski is getting mocked for a video where he eats the company’s new burger, the Big Arch, in an ‘unnatural’ way. But most are missing the point.
Hormel Foods’ unglamorous guide to getting press
By Allison Carter
PR Daily - March 5, 2026
Landing coverage for legacy brands like Spam or Planters might seem easy. After all, those products have long histories, huge name recognition and cultural cache. But no matter how high-profile the product, getting good media placement goes back to the unglamorous basics.
PRNEWS Announces Winners of the 2026 Purpose & Impact Awards
By Jessica Dombrowski
PRNEWS - March 5, 2026
PRNEWS today announced the winners of the PRNEWS Purpose & Impact Awards, recognizing the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.
17 Strategies To Develop Truly Effective Agency-Client Partnerships
By Forbes Agency Council
Forbes - March 4, 2026
When alignment falters—whether around ownership, strategy or expectations—results suffer, and trust erodes. To help you avoid this outcome, 17 members of Forbes Communications Council share their best strategies for nurturing a lasting, high-performing agency-client partnership that will help your business soar.
Pitch length, follow ups and exclusives: 10 media pitching FAQs with PR coach Michael Smart
Muck Rack - March 4, 2026
PR coach Michael Smart answers questions about media pitching. Plus, he analyzes 10 real-life media pitches that landed coverage in outlets like The New York Times, USA Today and Fast Company.
Beyond press releases: Building an AI-ready digital PR system
Axia Public Relations - March 5, 2026
Learn how owned media, schema, and entity building turn PR into measurable search impact with SEO for PR across Google and LLM results.
Managing reputation risk in high-stakes commercial real estate developments
By Jessica Perkins
Agility PR Solutions - March 4, 2026
Managing reputation risk is no longer a side task for the PR team. It is a core part of the development strategy from day one.
Women’s History Month and a New Conversation About Trust in Communications
CommPRO - March 4, 2026
Women’s History Month is generating widespread media coverage this March, with brands, institutions, and community organizations using the moment to spotlight women’s leadership, entrepreneurship, and impact.
A Year of the AI Domain Impact Index
By Niki Reznicek
Walker Sands - March 4, 2026
See what a year of the AI Domain Impact Index data reveals about which media outlets actually influence AI-generated answers — and how PR teams must adapt.
New research shows 3 major challenges for internal comms pros
By Sean Devlin
Ragan Communications - March 5, 2026
Internal communicators often say they want a seat at the decision-making table. But new data suggests many teams are still set up to deliver messages rather than shape strategy.
The Social Network That Couldn’t — What Clubhouse’s Launch Teaches About Viral Marketing Gone Wrong
Everything PR News - March 4, 2026
Its launch was hailed as a masterclass in scarcity-driven digital marketing. And yet, within a year, downloads plummeted and cultural relevance faded. What happened?
The AI metric that actually matters — and it’s not adoption
By Debby Penton
Wildfire PR - March 3, 2026
Wharton Business School just published a paper about the use of AI that should make all of us stop and think. Especially those of us selling advice and consultancy for a living.
Women’s History Month: 6 Women in PR Shaping the Industry Through ‘Heard on the Streets’
By Issac Morgan
EIN Presswire - March 4, 2026
Women are being honored in several nations around the globe, including the United Kingdom, the United States and Australia, during Women’s History Month for their contributions to history and society.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.