Good Thursday! Enjoy today's Daily PR Brief - March 6, 2025
How integrity, truth and kindness turn pitches into impact; The rise of purpose-driven branding; Five mistakes that hinder agency growth; and more!
Read some of today's best PR and Comms industry news clips:
Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact (PRNEWS - March 5, 2025)
How PR teams can help address tariff concerns (PR Daily - March 6, 2025)
Fragmented Media Require New Media Relations Tactics, Measurements (PRsay - March 5, 2025)
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy (Forbes - March 6, 2025)
Mega sporting events need mega-defensive PR strategies (Agility PR Solutions - March 6, 2025)
FAJA 2025 Consumer Report Reveals the Truth About What Shoppers Really Want (CommPRO - March 6, 2025)
This PR Life: LiveScore Group's Timothy Oh (PRovoke - March 6, 2025)
Consumer PR: The Rise of Purpose-Driven Branding (Everything PR News - March 5, 2025)
Can Content Creators Bridge Cultures Through Nation Branding (PR Academy (UK) - March 5, 2025)
How communications professionals can navigate federal policy changes (Ragan Communications - March 5, 2025)
5 Common Mistakes That Hinder Agency Growth—And How To Fix Them (Forbes - March 6, 2025)
Summary Section:
Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact
By Ariane Lovell
PRNEWS - March 5, 2025
Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.
How PR teams can help address tariff concerns
By Casey Weldon
PR Daily - March 6, 2025
For PR professionals, the challenge is twofold: crafting a narrative that reassures investors while mitigating consumer backlash over potential price hikes.
Fragmented Media Require New Media Relations Tactics, Measurements
By Linda Rosenblum
PRsay - March 5, 2025
Amid the confusion and uncertainty of this media industry shakeup, one thing is clear: We must rethink our PR strategies and prioritize quality over quantity in earned media coverage.
Why Marketing And Communications Are The Unsung Heroes Of Business Strategy
By Heather K. Stickler, Chief Marketing Officer at Tidal Basin Group
Forbes - March 6, 2025
Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized for the direct value they bring. It’s time to bust this myth wide open and show just how crucial these teams are for driving real, strategic business success.
Mega sporting events need mega-defensive PR strategies
By Arthur Solomon
Agility PR Solutions - March 6, 2025
For our business, all of the above sports activities have a common denominator: Agency account execs assigned to sports marketing clients who support those events are often envied by their peers despite a proven lesson that is often ignored: That the bigger the sporting event, the more likely it is to receive negative publicity and those on the accounts are consistently on the firing line, because many are agency flagship accounts.
FAJA 2025 Consumer Report Reveals the Truth About What Shoppers Really Want
CommPRO - March 6, 2025
The FAJA 2025 Consumer Insights Report exposes the game-changing trends in shopping behavior, revealing why brands that ignore personalization, AI-driven marketing, and strategic pricing are destined to lose. As consumer expectations shift, communicators and marketers must adapt their strategies to remain relevant and competitive.
This PR Life: LiveScore Group's Timothy Oh
By Camillia Dass
PRovoke - March 6, 2025
This PR Life is a new series by PRovoke Media where we profile people in and around communications as an industry and find out more about what they do and what makes them tick. Today, we are chatting with Timothy Oh, regional director, APAC of LiveScore Group.
Consumer PR: The Rise of Purpose-Driven Branding
Everything PR News - March 5, 2025
In today's fast-evolving consumer landscape, the brands that stand out are those that don't simply sell products, but rather weave a narrative that resonates with their audience on a deeper, more personal level. This is the power of purpose-driven branding—a trend that has reshaped the PR industry and set new expectations for consumer engagement.
Can Content Creators Bridge Cultures Through Nation Branding
By Abdullah Mansoor
PR Academy (UK) - March 5, 2025
While the effectiveness of Saudi Arabia’s nation branding strategy is open to debate, Ronaldo’s unparalleled global influence is not. However, the Kingdom’s reliance on mega stars with immense online followings prompts a larger question for PR professionals.
How communications professionals can navigate federal policy changes
By Patrice Smith
Ragan Communications - March 5, 2025
A little over 30 days into a new administration, President Donald Trump has issued more than 70 executive orders, shaping policies that impact everything from DEI initiatives to employee communications. During these volatile times, brands and their communicators are tasked with navigating uncertainty, knowing when and how to respond, and staying true to their values while trying to find common ground.
5 Common Mistakes That Hinder Agency Growth—And How To Fix Them
By Drew McLellan, CEO of Agency Management Institute
Forbes - March 6, 2025
Every agency owner begins with grand ambitions of landing excellent clients, creating a robust team and expanding a successful business. However, along the journey, it's common to encounter obstacles that make scaling seem frustratingly unattainable.
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