Hello! Thursday's Daily PR Brief has arrived - March 13, 2025
Tips for PR writing; Staying relevant in the ever-evolving comms field; Why you may be wrong about good news stories; more!
Read some of today's best PR and Comms industry news clips:
The 5 Best Tips for PR Writing (Cision Media Research - March 6, 2025)
The Problem with Crisis Comms: Why Our Presence Sparks Suspicion (CIPR Crisis Comms Network - March 12, 2025)
Highlights from the Ragan Top Women in Communications Awards reception (PR Daily - March 13, 2025)
Local Media is Often Overlooked: Learning from Sports PR (PRNEWS - March 12, 2025)
How To Stay Relevant In The Ever-Evolving Communications Field (Forbes - March 12, 2025)
Why you're wrong about good news stories (PRmoment (UK) - March 12, 2025)
Better meetings make better stories (Ragan Communications - March 11, 2025)
From media coverage to revenue: How AI-powered PR drives business growth (Agility PR Solutions - March 12, 2025)
How Hipcamp's PR Turned $20k into >400 Media Hits with Lydia Davey (Horizons Pod - March 11, 2025) [PODCAST]
Lessons In Leadership: On 'Good Power' From A Corporate Affairs Lens (Forbes - March 12, 2025)
Michael Gonda of McDonald's on E.coli, DEI and an Eventful Year (PRovoke - March 13, 2025) [PODCAST]
Meet the PR agency on a mission to empower underrepresented voices in business (Muck Rack - March 12, 2025)
Energy price increases: how behavioural science can help communicators (Influence (UK) - March 7, 2025)
Summary Section:
The 5 Best Tips for PR Writing
By Bianca Parvu
Cision Media Research - March 6, 2025
The content you write for your PR strategy is a double-edged sword. Let’s make sure you polish the right edge. In this article, we’re exploring our top tips for PR writing so you can develop captivating, authentic, and consistent content for your brand.
The Problem with Crisis Comms: Why Our Presence Sparks Suspicion
CIPR Crisis Comms Network - March 12, 2025
When a celebrity, CEO, or brand is reported to have hired a crisis comms consultant, the assumption is that they have something to hide.
Highlights from the Ragan Top Women in Communications Awards reception
By Sean Devlin
PR Daily - March 13, 2025
Ragan's 2025 Top Women in Communications Awards luncheon brought out the best and brightest in comms to laud both ascendant figures and those who have established track records as part of the Top Women Hall of Fame Class of 2025.
Local Media is Often Overlooked: Learning from Sports PR
By Mike Adorno
PRNEWS - March 12, 2025
While local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot.
How To Stay Relevant In The Ever-Evolving Communications Field
By Forbes Agency Council
Forbes - March 12, 2025
Here, 16 Forbes Agency Council members offer key steps to take to ensure sustained relevance and continued career growth in a fast-paced, ever-evolving space.
Why you're wrong about good news stories
PRmoment (UK) - March 12, 2025
Ten years ago, a Russian news website decided there was too much negativity in its pages and decided to publish only good news for a day. Within a few hours, it lost two thirds of its readers.
Better meetings make better stories
By Tom Corfman
Ragan Communications - March 11, 2025
Nearly two-thirds of internal communicators say meetings take up most of their time, a recent survey found. No wonder that 49% say a lack of time is one of their biggest barriers to success.
From media coverage to revenue: How AI-powered PR drives business growth
By Kelly Moser
Agility PR Solutions - March 12, 2025
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making waves, industry by industry.
How Hipcamp's PR Turned $20k into >400 Media Hits with Lydia Davey [PODCAST]
Horizons Pod - March 11, 2025
Lydia Davey is the co-founder of Attentio PR, where she helps the world's most interesting startups accelerate growth through high-impact earned media coverage. Her journey began as a U.S. Marine Combat Correspondent, built through her time working in Communications at Apple, and most recently continued through fractional Communications leadership roles at various startups.
Lessons In Leadership: On 'Good Power' From A Corporate Affairs Lens
By Odette Maher, Head of Communications and Corporate Affairs at Symphony
Forbes - March 12, 2025
I came across Good Power by former IBM chairman and CEO Ginni Rometty by chance (I think?). It showed up in one of my feeds and looked compelling, so I bought it. While most reviews I saw talked about what an inspirational career Rometty had at IBM, the book is interesting for reasons beyond that. From a corporate affairs lens, here are some takeaways inspired by the themes that resonated with me.
Michael Gonda of McDonald's on E.coli, DEI and an Eventful Year [PODCAST]
By Paul Holmes
PRovoke - March 13, 2025
In a candid conversation with Paul Holmes, chief impact officer Michael Gonda discussed the past year at McDonald's from inflation to the election, from E.coli and DEI.
Meet the PR agency on a mission to empower underrepresented voices in business
By Kristen Dunleavy
Muck Rack - March 12, 2025
Caitlin Copple and Holly Conti's story shows how Full Swing PR is changing the PR game by empowering underrepresented voices in business.
Energy price increases: how behavioural science can help communicators
By Dominic Ridley-Moy
Influence (UK) - March 7, 2025
PRs can design more effective interventions by understanding how people make decisions and act – or fail to act.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.