Catch up with Thursday's Daily PR Brief! - March 19, 2026
Lessons from USAA on building campaigns that change behavior; Why GEO demands a PR mindset; What PR teams need to measure now; more!
Read some of today's best PR and Comms industry news clips:
Storytelling is top of mind for founders at SXSW (Axios - March 19, 2026)
3 lessons from USAA on building campaigns that actually change behavior (PR Daily - March 19, 2026)
How Social Bots Shape Organizational Communications: Understanding Algorithmic Amplification (Institute for Public Relations - March 17, 2026)
Turn Employees Into Brand Advocates Now (5W Public Relations - March 19, 2026)
The Next China is Still China: A PR Playbook for the New Era (PRGN - March 19, 2026)
Search without clicks: Why generative engine optimization demands a PR mindset (Agility PR Solutions - March 16, 2026)
AI Is Accelerating Content Creation but Engagement Still Lags New PhotoShelter Research Finds (CommPRO - March 18, 2026)
Women for Change and Edelman Take Home Best in Show at African SABREs (PRovoke Media - March 18, 2026)
New York Times reporters talk about seeking comment (Ragan Communications - March 17, 2026)
Question-based crisis communication: What leaders miss online (Axia Public Relations - March 19, 2026)
No…This – March 2026 (FINN Partners - March 19, 2026)
AI narrative visibility: What PR teams need to measure now (Muck Rack - March 19, 2026)
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Summary Section:
Storytelling is top of mind for founders at SXSW
By Eleanor Hawkins
Axios - March 19, 2026
Reckitt Catalyst entrepreneur-in-residence Serena Williams told founders at Axios House during SXSW that one of the toughest hurdles for early-stage entrepreneurs is learning how to sell themselves. You could have the best idea, product and strategy, but if you can't communicate it effectively, you're unlikely to attract the talent and funding needed to be successful.
3 lessons from USAA on building campaigns that actually change behavior
By Courtney Blackann
PR Daily - March 19, 2026
When most communicators think of social impact campaigns, they might imagine check-writing, sponsorships or a few social posts tied to an awareness moment. Honor Through Action, a recent initiative from USAA, is going deeper.
How Social Bots Shape Organizational Communications: Understanding Algorithmic Amplification
By Dr. Phillip Arceneaux
Institute for Public Relations - March 17, 2026
A study published in the Journal of Public Relations Research investigates how social bots shape organizational messaging.
Turn Employees Into Brand Advocates Now
5W Public Relations - March 19, 2026
Discover how to transform your employees into powerful brand advocates with this proven 4-week strategy that drives measurable ROI and authentic engagement.
The Next China is Still China: A PR Playbook for the New Era
By Shawn Jiang Xiaofeng
PRGN - March 19, 2026
Adapt to the evolving market of China with insights on innovation, communications, and internal challenges for global brands.
Search without clicks: Why generative engine optimization demands a PR mindset
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - March 16, 2026
Search behavior has changed in a fundamental way. Increasingly, users receive answers directly from AI-generated summaries without ever visiting a website. This shift means visibility is no longer measured only by traffic. It is measured by inclusion in the answer itself.
AI Is Accelerating Content Creation but Engagement Still Lags New PhotoShelter Research Finds
CommPRO - March 18, 2026
CommPRO sat down with PhotoShelter CEO Andrew Fingerman to discuss new survey findings showing that while AI is accelerating content creation, many marketing and communications teams are still struggling to drive engagement, stand out and keep quality control in place.
Women for Change and Edelman Take Home Best in Show at African SABREs
PRovoke Media - March 18, 2026
"The Unburied Casket," a campaign conducted by Edelman on behalf of the nonprofit Women For Change, took home the Platinum SABRE Award for the best public relations campaign in Africa last year, presented at the African SABRE Awards dinner in Johannesburg.
New York Times reporters talk about seeking comment
By Tom Corfman
Ragan Communications - March 17, 2026
Reporters want information that people can't or don't want to give. On the other side of the coin: PR people want reporters to write what will make their organizations look good. Often the exchange of information is smooth, but sometimes it's contentious as reporters push hard for answers.
Question-based crisis communication: What leaders miss online
Axia Public Relations - March 19, 2026
Learn how leaders can use questions to guide crisis communication online, reduce confusion, and protect brand trust across social and search channels.
No…This – March 2026
By Brad Cameron
FINN Partners - March 19, 2026
Welcome to the latest edition of No…This, our news digest unpacking the need-to-know shifts in communications and marketing. The digital landscape is shifting rapidly, with platform algorithms and evolving user behavior forcing a rethink of how brands drive engagement.
AI narrative visibility: What PR teams need to measure now
By Marina Grudeva
Muck Rack - March 19, 2026
Learn how to measure and improve AI narrative visibility—how your brand is described in tools like ChatGPT—with a practical framework for PR teams.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.