Behold your Thursday Daily PR Brief - March 20, 2025
The power of PR newsrooms; Why you can't ignore Substacks and podcasts; The rise of the AI manager; and more!
Read some of today's best PR and Comms industry news clips:
Unleashing brand potential: The power of PR newsrooms (BizCommunity - March 19, 2025)
How communicators can stop the burnout cycle (PR Daily - March 17, 2025)
Your CEO Might Not Be Your Best Spokesperson. Here's Who Journalists Actually Want to Hear From. (PRNEWS - March 19, 2025)
The rise of the AI manager (Fast Company - March 20, 2025)
How to handle a profile media interview (Media First (UK) - March 19, 2025)
Audible's Director of Internal Communications Lauren Roberts connects employees to purpose (Ragan Communications - March 19, 2025)
How Do PR Professionals Use Data and Measurement? (Institute for Public Relations - March 18, 2025)
Maximizing PR Impact During Peak Toy Season (5W Public Relations - March 19, 2025)
Navigating PR and communications hiring with Brooke Kruger | On Top of PR (Axia Public Relations - March 18, 2025) [PODCAST]
The role of public relations in addressing discrimination (Agility PR Solutions - March 19, 2025)
Substacks, Podcasts: Why You Can't Ignore Them In Your 2025 Comms Strategy (PRovoke - March 20, 2025)
Ingredients to Client-Agency Relationship Success (W2 Communications - March 19, 2025)
Summary Section:
Unleashing brand potential: The power of PR newsrooms
BizCommunity - March 19, 2025
Creating a consistently relevant newsroom with high-quality content and strong branding involves a combination of media buying, content marketing, and editorial management...
How communicators can stop the burnout cycle
By Mary Olson-Menzel
PR Daily - March 17, 2025
Since the pandemic, our lives have accelerated in unprecedented ways with layoffs, global unrest, political divide and more. This pace is leading to unprecedented numbers of people who are burned out.
Your CEO Might Not Be Your Best Spokesperson. Here's Who Journalists Actually Want to Hear From.
By Katie Suiters
PRNEWS - March 19, 2025
Data from Edelman's Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.
The rise of the AI manager
By Tigran Sloyan
Fast Company - March 20, 2025
The future belongs to professionals who channel AI’s capabilities into results that are exponentially better than what any one person could achieve alone.
How to handle a profile media interview
By Verity Geere
Media First (UK) - March 19, 2025
We're increasingly asked about profile interviews during our media training courses. And we've decided to share some expert tips in this blog.
Audible's Director of Internal Communications Lauren Roberts connects employees to purpose
By Isis Simpson-Mersha
Ragan Communications - March 19, 2025
As Director of Internal Communications at Audible, Lauren Roberts helps shape the company's culture by advising executives and crafting messages that engage, educate, and inspire employees. Known for her creative yet data-driven approach, Roberts believes great communication isn't just about what's said—it's about the impact it makes.
How Do PR Professionals Use Data and Measurement?
Institute for Public Relations - March 18, 2025
Cision and PRWeek conducted an online survey of 310 senior-level executives in the United States and Canada to explore how communications leaders leverage technology, data, and measurement.
Maximizing PR Impact During Peak Toy Season
5W Public Relations - March 19, 2025
Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks.
Navigating PR and communications hiring with Brooke Kruger | On Top of PR [PODCAST]
Axia Public Relations - March 18, 2025
Discover how to navigate today’s competitive PR and communications job market with expert insights from executive recruiter Brooke Kruger, on this episode of On Top of PR.
The role of public relations in addressing discrimination
By Kevin Gardner
Agility PR Solutions - March 19, 2025
Public relations plays a crucial role in handling discrimination issues within a community. Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation.
Substacks, Podcasts: Why You Can't Ignore Them In Your 2025 Comms Strategy
By Camillia Dass
PRovoke - March 20, 2025
With the rise and importance of 'homeless media', it is more important than ever before that communicators embrace a diversity of ways to reach their communities.
Ingredients to Client-Agency Relationship Success
By Christy Pittman
W2 Communications - March 19, 2025
I've had the opportunity to work with some fantastic clients and internal teams throughout my career, and hear from others on the W2 Communications team about some of their favorite clients and what makes those relationships so successful. In reflecting, here are some of the common things I've seen across successful relationships.
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All reports made with the help of Report Mule.