Catch up on the latest PR/Comms insights with today's Daily PR Brief - April 3, 2025
YouTube turns 20 and how to leverage it in 2025; Reframing PR in a multipolar world; JPMorganChase's pivot from DEI to 'DOI'; and more!
Read some of today's best PR and Comms industry news clips:
YouTube Turns 20: How It Has Evolved And How To Leverage It In 2025 (Forbes - April 3, 2025)
The Scoop: Brands tap into April Fools' Day hijinks for viral engagement (PR Daily - April 2, 2025)
What happens when the boss becomes a reputational threat? (Media First (UK) - April 2, 2025)
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases (PRNEWS - April 1, 2025)
Parenting in PR: How can we better support working parents? (PRmoment (UK) - April 3, 2025)
Engaging Employees With CEO Communications (Forbes - April 2, 2025)
New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences (Agility PR Solutions - April 3, 2025)
The Hidden Playbook Behind Executive Thought Leaders Who Actually Break Through (CommPRO - April 2, 2025)
Reframing PR in a Multipolar World: The Urgency of Global Business Acumen (Culpwrit - April 2, 2025)
Ogilvy and Its Clients Lead North American SABRE Finalists with 17 Campaigns (PRovoke Media - March 31, 2025)
A look into JPMorganChase's pivot from DEI to 'DOI' (Ragan Communications - April 3, 2025)
The emerging health communications gulf (Axios - April 3, 2025)
How to use video in your campaign (and get it right) (Influence (UK) - April 2, 2025)
Summary Section:
YouTube Turns 20: How It Has Evolved And How To Leverage It In 2025
By Frank Rojas, Managing Director of Miami SEM
Forbes - April 3, 2025
It's funny how 20 years can feel like a fleeting moment and an eternity. In a world dominated by rapid technological advancements, the passage of 20 years often feels shorter than we'd like to admit. In the blink of an eye, YouTube has evolved from a humble video-sharing platform into an unstoppable force in digital marketing.
The Scoop: Brands tap into April Fools' Day hijinks for viral engagement
By Casey Weldon
PR Daily - April 2, 2025
While pranks on April 1 are a tradition, it's also a chance for companies to showcase their personalities and promote special deals – all with a wink. Also: Substack picks up steam as video podcast alternative; True Religion finds balance between finding new shoppers while not abandoning its brand legacy.
What happens when the boss becomes a reputational threat?
By Adam Fisher
Media First (UK) - April 2, 2025
How many crisis communication challenges can one organisation face at the same time? For Tesla, it seems, there is no upper limit. The electric car firm's fortunes seem stuck firmly in reverse as it accelerates from one PR disaster to another.
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
By Taylor Osher
PRNEWS - April 1, 2025
In the age of social media, phrases can go viral overnight. Such viral moments have become a staple of online culture—shaping trends, influencing language, and even driving consumer behavior. Their viral nature can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.
Parenting in PR: How can we better support working parents?
By Helen Scott, Senior Account Director at Infinite PR
PRmoment (UK) - April 3, 2025
Helen Scott, senior account director at Infinite PR says flexible working and empathy is needed to support working parents in the PR industry.
Engaging Employees With CEO Communications
By Elizabeth Baskin, CEO and Executive Creative Director at Tribe, Inc.
Forbes - April 2, 2025
One of the most important elements of employee engagement is understanding how one's job role contributes to the overall goals of the organization.
New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences
By Richard Carufel
Agility PR Solutions - April 3, 2025
New research reveals how customer experience and social media engagement are driving brand loyalty in today's competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only one bad experience.
The Hidden Playbook Behind Executive Thought Leaders Who Actually Break Through
CommPRO - April 2, 2025
Discover the insider strategies top marketers are using to transform executives into unstoppable thought leaders who command attention, drive influence, and elevate their brands.
Reframing PR in a Multipolar World: The Urgency of Global Business Acumen
By Sarah Ogden
Culpwrit - April 2, 2025
The topic for our guest lectures was 'Building International Business Acumen'. What I realized — and what I want to share here — is that this isn't just a lesson for the next generation. It's a wake-up call for all of us already in the room. Because let's be honest: the world we built our strategies in has changed.
Ogilvy and Its Clients Lead North American SABRE Finalists with 17 Campaigns
PRovoke Media - March 31, 2025
For the second consecutive year, Ogilvy PR and its clients have earned the highest number of North American SABRE Awards nominations, with 17 of the agency’s campaigns on the shortlist. Another WPP-owned agency, Burson, finished with the second highest number (14), with MSL and Weber Shandwick close behind with 13 nominations each.
A look into JPMorganChase's pivot from DEI to 'DOI'
By Sean Devlin
Ragan Communications - April 3, 2025
According to a report from HR Dive, JPMorganChase is renaming its DEI program "DOI," for diversity, opportunity and inclusion. An internal memo from COO Jenn Piepszak reportedly said that the company will continue to recognize cultural observances and keep employee engagement focused on inclusion and remaining "open to all."
The emerging health communications gulf
By Maya Goldman, Eleanor Hawkins, Alison Snyder
Axios - April 3, 2025
Mass layoffs at the Department of Health and Human Services are leaving a communications gulf within the federal health system that millions of Americans rely on for information about drug safety, product recalls, disease outbreaks and other public health threats.
How to use video in your campaign (and get it right)
By Sarah Platt
Influence (UK) - April 2, 2025
Video is crucial for any campaign but going all out with wildly expensive and elaborate shoots can backfire. Here's how to maximise budgets and land a piece just right for your audience.
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