Happy May! Start the new month with today's Daily PR Brief - May 1, 2025
What Gen Z needs to know about communicating with leadership; Communicator's guide to measuring AI impact; When misinformation costs trillions; and more!
Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.
ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.
Report Mule - the software we use to automatically turn links into ready to deliver reports. Accounts start at $30/mo.
Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.
Read some of today's best PR and Comms industry news clips:
The Communicator's Guide to Measuring AI Impact (PRNEWS - April 30, 2025)
What Ethical AI Really Looks Like In Agency Work (Forbes - April 28, 2025)
Why Communication Is The Foundation Of Public Policy And Administration (Forbes - May 1, 2025)
When Misinformation Costs Trillions (PRsay - April 30, 2025)
Crisis Pattern Recognition: Anticipating Reputation Threats Across Growth Stages (O'Dwyer's - April 30, 2025)
The Scoop: Amazon clarifies tariff pricing report after Bezos' 'good guy' call with Trump (PR Daily - April 30, 2025)
Can Media Literacy Education Stem the Spread of Misinformation? (Institute for Public Relations - April 28, 2025)
The Importance of PR in Sponsoring Sports Teams and Events (5W Public Relations - May 1, 2025)
What Gen Z needs to know about communicating with leadership (Ragan Communications - April 28, 2025)
PR's Reckoning With MAGA Media (PRovoke - April 30, 2025)
How To Develop a Thought Leadership Strategy (2025) (Shopify Blog - April 29, 2025)
Summary Section:
The Communicator's Guide to Measuring AI Impact
By Samantha Stark
PRNEWS - April 30, 2025
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's really happening.
What Ethical AI Really Looks Like In Agency Work
By Forbes Agency Council
Forbes - April 28, 2025
Here, 15 members of Forbes Agency Council share real-world examples of ethical AI in action in an agency context, from increasing transparency and safeguarding privacy to preserving creativity and embedding human oversight.
Why Communication Is The Foundation Of Public Policy And Administration
By Majeed Javdani, Principal of Mercator Group
Forbes - May 1, 2025
Public administration is the process of translating public policy into societal action. It is the mechanism through which governments manage resources, design systems and respond to the needs of their people. But none of this is sustainable or effective without one essential factor: communication.
When Misinformation Costs Trillions
By Megan Sweeney
PRsay - April 30, 2025
A multi-trillion dollar swing in the stock market this month is a case study in misinformation that should alarm PR professionals, journalists, influencers and executives.
Crisis Pattern Recognition: Anticipating Reputation Threats Across Growth Stages
By Frank DeMaria, Elie Jacobs
O'Dwyer's - April 30, 2025
For communications advisors, like elite athletes, pattern recognition is a core strength. Contrary to popular belief, reputation crises rarely strike without warning. They follow predictable trajectories, tied directly to a company's growth stages.
The Scoop: Amazon clarifies tariff pricing report after Bezos' 'good guy' call with Trump
By Casey Weldon
PR Daily - April 30, 2025
Amazon came out forcefully this week to deny reports that it planned to display tariff-related import charges alongside product prices. Also: Starbucks CEO addresses poorer-than-expected earnings call; Coca-Cola outlines playbook for countering misinformation.
Can Media Literacy Education Stem the Spread of Misinformation?
By Deanna Troust
Institute for Public Relations - April 28, 2025
As digital spaces become increasingly polluted by malicious actors, both human and algorithmic, and driven by hyper-partisan agendas, the need to strengthen media literacy in the U.S. has never been greater. Are current educational approaches effective? What outcomes should we reasonably expect?
The Importance of PR in Sponsoring Sports Teams and Events
5W Public Relations - May 1, 2025
Public relations plays a vital role in maximizing the impact of sports sponsorships, going far beyond simple logo placement or traditional advertising. According to a 2023 Nielsen Sports report, brands invested over $70 billion globally in sports sponsorships, making it essential for PR teams to create meaningful connections between sponsors and fans.
What Gen Z needs to know about communicating with leadership
By Callie Krosin
Ragan Communications - April 28, 2025
Leaders are increasingly interested in the best way to communicate with Gen Z, but It's important to flip the script and look at how Gen Z should best communicate with senior leadership.
PR's Reckoning With MAGA Media
By Diana Marszalek
PRovoke - April 30, 2025
With Trump back in office and alternative media platforms gaining traction, communicators are facing growing pressure to engage outlets they once avoided.
How To Develop a Thought Leadership Strategy (2025)
Shopify Blog - April 29, 2025
A thought leadership strategy positions you as an expert in your field or industry by sharing valuable knowledge, opinions, and predictions.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.