Take a look at Thursday's Daily PR Brief! - May 8, 2025
Managing reputational risks when the CEO is the corporate brand; 36 podcasts for comms and PR pros; Outdated habits in corporate comms; and more!
Read some of today's best PR and Comms industry news clips:
When The CEO Is The Corporate Brand: How To Manage Reputational Risks (Forbes - May 7, 2025)
Bluesky for PR pros—a beginner’s guide (Muck Rack - May 8, 2025)
The Value of Public Relations (O'Dwyer's - May 8, 2025)
36 podcasts for comms and PR pros, for when you're strategizing and/or spiraling (PR Daily - May 8, 2025)
Trend Hopping: A PR Pro's Guide to Navigating Trends for Client Success (PRNEWS - May 7, 2025)
DMRC Roundtable: The Future of AI Agents and How to Use Them (Institute for Public Relations - May 5, 2025)
Newsfluencers are an essential for PR and comms (PRmoment (UK) - May 6, 2025)
Beyond the big names: 5 niche and emerging social media platforms changing the face of modern PR (Agility PR Solutions - May 7, 2025)
The Most Outdated Habits in Corporate Communications And What to Do Instead (CommPRO - May 8, 2025)
Leading Crisis Communications: How To Steer Your Organization Through Challenging Times (Forbes - May 8, 2025)
Brace Position: How Airlines Are Managing Crises Now (PRovoke Media - May 6, 2025)
The Power Behind Strong Celebrity PR Agencies: Shaping Brands, Image, and Legacies (Everything PR News - May 8, 2025)
Summary Section:
When The CEO Is The Corporate Brand: How To Manage Reputational Risks
By Brian Cattell, Managing Partner at CLP Strategies
Forbes - May 7, 2025
As CEOs more frequently become the face of the corporations they lead, how should teams manage the new risks that can follow?
Bluesky for PR pros—a beginner’s guide
By Kristen Dunleavy
Muck Rack - May 8, 2025
With over 30 million users as of January 2025, Bluesky has cemented its place as a social media force to be reckoned with. For PR professionals, Bluesky presents a unique opportunity to build community, monitor the news, connect with journalists and create opportunity for thought leadership.
The Value of Public Relations
By Art Stevens, Managing Partner, The Stevens Group
O'Dwyer's - May 8, 2025
Far more than just crafting press releases or managing crises, modern PR is about building relationships, shaping narratives and establishing trust between organizations and the audiences they serve. Whether for a corporation, nonprofit, startup or public figure, PR can make the difference between obscurity and success.
36 podcasts for comms and PR pros, for when you're strategizing and/or spiraling
By Jess Zafarris
PR Daily - May 8, 2025
While comms and PR pros are thinking on behalf of their organizations, they often forget to feed their own minds and tend to their professional development. Between media monitoring, policy development, social pivots, crisis responses, and the constant content churn, who has time to stay sharp, news savvy and inspired?
Trend Hopping: A PR Pro's Guide to Navigating Trends for Client Success
By Courtney Moed, Account Lead at Hot Paper Lantern
PRNEWS - May 7, 2025
To stay in sync with the news cycle, communicators need to identify what is gaining momentum, engage with relevant angles, and ride the trend hopping wave to gain media attention.
DMRC Roundtable: The Future of AI Agents and How to Use Them
Institute for Public Relations - May 5, 2025
Members of the IPR Digital Media Research Center gathered virtually to discuss how AI agents are currently being used in the public relations industry and how these uses might evolve. Participants discussed how they use AI agents to streamline tasks, brainstorm new solutions for challenges, and more.
Newsfluencers are an essential for PR and comms
By Rich Went, Head of Client Services and Strategy at Gallium Ventures
PRmoment (UK) - May 6, 2025
With 71% of Gen Z reportedly turning to social media as their primary source of news, news-orientated influencers have stepped in to beat traditional journalism to the punch by creating content that resonates with audiences — and gaining ground from traditional media.
Beyond the big names: 5 niche and emerging social media platforms changing the face of modern PR
By Nahla Davies
Agility PR Solutions - May 7, 2025
Especially nowadays, niche and emerging platforms aren't just "alternatives" to the mainstream giants—they're becoming essential battlegrounds for influence, reputation, and genuine brand love. Those who recognize this shift early will set the tone for what modern public relations truly means in the years ahead.
The Most Outdated Habits in Corporate Communications And What to Do Instead
CommPRO - May 8, 2025
CommPRO asked leading communicators across the industry a simple but provocative question: What is the most outdated habit in corporate communications today? Their responses paint a clear picture: the future belongs to communicators who are agile, audience-first, and fluent in modern storytelling.
Leading Crisis Communications: How To Steer Your Organization Through Challenging Times
By Johanna Herrmann
Forbes - May 8, 2025
Sometimes, every day seems to bring a new crisis. Whether it’s an industry shake-up, a cyber threat or a societal issue that may require a corporate response, the need for strong crisis communication has never been greater. How can organizations handle this onslaught of events?
Brace Position: How Airlines Are Managing Crises Now
By Charlie Harrison
PRovoke Media - May 6, 2025
As PRovoke Media publishes its first quarterly crisis review of 2025, including the fatal American Airlines/Black Hawk helicopter collision in January, we've taken a closer look at other airlines that have faced serious crises over the past 18 months and how their responses to these issues have affected their overall reputation after the events.
The Power Behind Strong Celebrity PR Agencies: Shaping Brands, Image, and Legacies
Everything PR News - May 8, 2025
In this op-ed, we'll delve into the world of celebrity PR agencies, exploring their pivotal role in creating and managing the public personas of some of the biggest names in the entertainment industry. We'll also examine the strategies employed by these agencies, their impact on their clients' careers, and how they have revolutionized celebrity branding in the modern media landscape.
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All reports made with the help of Report Mule.