Hello! Please enjoy your Thursday Daily PR Brief - May 15, 2025
Canada’s innately skeptical PR Industry; PR firms dominating in 2025; Leveraging AI to supercharge crisis comms; and more!
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Read some of today's best PR and Comms industry news clips:
Perspective: Canada’s PR Industry Is Innately Skeptical And That’s Good For All Of Us (PRovoke - May 15, 2025)
These PR Firms Are Dominating 2025 While Others Are Struggling to Keep Up (CommPRO - May 14, 2025)
A CEO’s Guide To Personal Reputation Management (Forbes - May 13, 2025)
Influencer pick for surgeon general marks new era in health messaging (Axios - May 15, 2025)
Creator partnerships: Healthcare's secret weapon against misinformation (PR Daily - May 13, 2025)
Supermarket to Syndication: Media Relations Lessons from CPG and Retail (PRNEWS - May 14, 2025)
Leveraging AI to Supercharge Crisis Communications Planning (Spin Sucks - May 15, 2025)
Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide (5W Public Relations - May 15, 2025)
Good and Bad PR: Sex Pistols sue opticians, Airbnb gets puffed by BBC and the Everton story was included (PRmoment (UK) - May 14, 2025)
14 Points For Brands To Consider Before Making Sociopolitical Statements (Forbes - May 14, 2025)
5 powerful reasons why social listening is crucial for PR success (Agility PR Solutions - May 13, 2025)
PR leaders answer your FAQs on crisis communications (Muck Rack - May 15, 2025)
Ragan's 2025 Workplace Wellness Awards: Honorees and finalists announced (Ragan Communications - May 14, 2025)
Summary Section:
Perspective: Canada’s PR Industry Is Innately Skeptical And That’s Good For All Of Us
By Krista Webster
PRovoke - May 15, 2025
Veritas Communications CEO Krista Webster writes that tensions between Canada and the US have required every PR agency in Canada to redefine itself against the backdrop of ‘how Canadian are you,' not just as a source of pride, but as a means for survival.
These PR Firms Are Dominating 2025 While Others Are Struggling to Keep Up
CommPRO - May 14, 2025
The April 2025 Top 10 PR Agencies rankings, compiled by CommPRO in partnership with CommunicationsMatch, signal both stability and change in the industry's top tier.
A CEO’s Guide To Personal Reputation Management
By Uri Samet is the CEO of Buzz Dealer
Forbes - May 13, 2025
When managed well, a CEO’s online presence can shape investor trust, talent decisions and brand loyalty, yet many leaders neglect their digital footprint. In this article, based on my experience as CEO of a digital marketing and PR firm specializing in online reputation management, I'll show you why it matters and offer steps to keep your reputation strong.
Influencer pick for surgeon general marks new era in health messaging
By Eleanor Hawkins
Axios - May 15, 2025
Casey Means was nominated to become the new face of American public health. She's not a career doctor — but she knows how to go viral. That's the point. And the risk. This is part of the Trump administration's broader strategy to prioritize messaging, allegiance and influence over expertise.
Creator partnerships: Healthcare's secret weapon against misinformation
By Casey Weldon
PR Daily - May 13, 2025
Since the pandemic, health misinformation has spread rapidly across social media, and many healthcare brands are struggling to keep up. With as many as 50% of Gen Z turning to TikTok for medical advice, false claims often outpace facts.
Supermarket to Syndication: Media Relations Lessons from CPG and Retail
By Remi Yuter
PRNEWS - May 14, 2025
Media relations for retail and consumer packaged goods (CPG) is different from any other vertical. To be a successful PR pro in the retail and CPG space, you must understand the industry and the news cycle in every vertical and industry that retail influences or touches.
Leveraging AI to Supercharge Crisis Communications Planning
By Nick Lagalante
Spin Sucks - May 15, 2025
Crisis communications planning needs an overhaul if PR professionals are to keep up with the pace things unfold. Nick Lagalante discusses how AI can help.
Creating Authentic DEI Public Relations Campaigns: A Comprehensive Guide
5W Public Relations - May 15, 2025
According to a 2023 PRWeek survey, 67% of PR practitioners struggle to create genuinely inclusive campaigns that resonate with diverse audiences. This guide provides actionable strategies for PR teams to develop meaningful DEI initiatives that build trust, strengthen brand reputation, and create lasting positive impact across communities.
Good and Bad PR: Sex Pistols sue opticians, Airbnb gets puffed by BBC and the Everton story was included
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 14, 2025
Racing through another seven days in the world of public relations and I am back with the hits and misses of the week. Eyes down, look in, as they say in the world of bingo.
14 Points For Brands To Consider Before Making Sociopolitical Statements
By Forbes Communications Council
Forbes - May 14, 2025
Members of Forbes Communications Council share key considerations for evaluating when—and how—to speak out. Their insights offer a framework for balancing authenticity, risk and long-term impact.
5 powerful reasons why social listening is crucial for PR success
By Elsie Oliver
Agility PR Solutions - May 13, 2025
Millions of discussions occur every day on review sites, blogs, forums, and social media, and it’s critical for communicators to know what they’re saying. Here are 5 ways social listening helps you track and utilize that info.
PR leaders answer your FAQs on crisis communications
By Kristen Dunleavy
Muck Rack - May 15, 2025
In a recent virtual chat, Muck Rack’s VP of communications Linda Zebian sat down with Caitlyn Reuss, director of communications at Dow Jones Newsrooms, to discuss best practices for crisis management. Check out a sampling of the frequently asked questions attendees had about managing crisis communications.
Ragan's 2025 Workplace Wellness Awards: Honorees and finalists announced
By May 14, 2025
Ragan Communications - May 14, 2025
From groundbreaking mental health programs to standout benefits strategies and DEI-focused initiatives, this year’s finalists are helping redefine what it means to support employees in today’s dynamic work environment. The awards honor organizations and professionals leading the charge to create healthier, more inclusive and engaging workplaces.
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