It's time for Thursday's Daily PR Brief - May 22, 2025
Details of PR for Dove & Crumbl's Gen Z collab; How data drives value for comms teams; The PR-led discipline reshaping brand visibility; more!
Read some of today's best PR and Comms industry news clips:
The sweet details of PR for Dove x Crumbl's Gen Z collab (PR Daily - May 21, 2025)
Why Stories Are The Ultimate Bridge: Human Connection In Every Message (Forbes - May 22, 2025)
Shaping the Next Era of Communications: A Q&A with Brandi Boatner (PRNEWS - May 21, 2025)
The Stages of Learning (and Why Crocheting Almost Broke Me) (Spin Sucks - May 22, 2025)
Managing PR During Defense Tech Controversies (5W Public Relations Firm - May 22, 2025)
The Power of Authentic Storytelling in an Artificial Age (O'Dwyer's - May 21, 2025)
Rebrand Roulette: How Google and Walmart's Logo Updates Played in the Press (Agility PR Solutions - May 22, 2025)
Events Face Disruption Again as AI, Gen Z, and Sustainability Drive the Future (CommPRO - May 22, 2025)
Generative Engine Optimisation: The PR-led discipline reshaping brand visibility (Firefly Communications (UK) - May 13, 2025)
How data drives value for comms teams (Ragan Communications - May 22, 2025)
Gary Lineker to leave BBC: a PR professional's view of the row (Influence (UK) - May 21, 2025)
Bashing Clients Means Missing Profit: Stop Griping On LinkedIn (Proven Media Solutions - May 20, 2025)
Summary Section:
The sweet details of PR for Dove x Crumbl's Gen Z collab
By Casey Weldon
PR Daily - May 21, 2025
A social-first strategy, surprise scent drops and TikTok superfans helped turn a traditional brand into a cultural moment.
Why Stories Are The Ultimate Bridge: Human Connection In Every Message
By Rich Bornstein, Founder at Bornstein Media
Forbes - May 22, 2025
In today's noisy digital world, what cuts through the noise isn't just content; it's connection. And connection doesn't come from stats or features. It comes from stories. When companies center their message on people, not just customers, but founders, team members and those they serve, they don't just build visibility; they build trust.
Shaping the Next Era of Communications: A Q&A with Brandi Boatner
By Nicole Schuman
PRNEWS - May 21, 2025
In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.
The Stages of Learning (and Why Crocheting Almost Broke Me)
By Shelly Verkamp
Spin Sucks - May 22, 2025
What do crocheting and the PESO Model have in common? More than you’d think. Shelly Verkamp shares what crafting has taught her about the stages of learning.
Managing PR During Defense Tech Controversies
By 5W PR
5W Public Relations Firm - May 22, 2025
Learn strategies for managing public relations during defense tech controversies, including crisis communication, ethical response & stakeholder engagement practices.
The Power of Authentic Storytelling in an Artificial Age
By Katie Ferro, Research Director at JPA Health
O'Dwyer's - May 21, 2025
In a world of nonstop information streams, we're swimming in content. From AI-generated articles to endless Reddit debates, Twitch broadcasts and TikTok's addictive rawness, authentic stories do more than stand out; they spark genuine connection.
Rebrand Roulette: How Google and Walmart's Logo Updates Played in the Press
By Jeremy Parkin
Agility PR Solutions - May 22, 2025
In early 2025, two household-name brands—Walmart and Google—rolled out logo updates. At first glance, the changes were subtle. But while the logos themselves didn’t shift dramatically, the media narratives around them diverged conspicuously—offering a case study in how media tone, story framing, and syndication patterns shape public perception.
Events Face Disruption Again as AI, Gen Z, and Sustainability Drive the Future
By Al Mercuro
CommPRO - May 22, 2025
Over the years, the event industry has navigated numerous challenges—economic downturns, the impact of 9/11, the pandemic five years ago, and now, geopolitical issues such as tariffs affecting us today. The events industry is once again at a crossroads—and this time, AI, Gen Z, and green innovation are leading the charge.
Generative Engine Optimisation: The PR-led discipline reshaping brand visibility
Firefly Communications (UK) - May 13, 2025
A new communications discipline is here and it’s called generative engine optimisation (GEO). With the rise of genAI tools like ChatGPT, Perplexity, Gemini, Llama, the way brands are discovered, researched, and evaluated is changing fast.
How data drives value for comms teams
By Courtney Blackann
Ragan Communications - May 22, 2025
Data is essential for making business decisions. But communications can sometimes lag other departments in integrating data into their work and demonstrating to leadership how it converts to impact.
Gary Lineker to leave BBC: a PR professional's view of the row
By Keren Haynes
Influence (UK) - May 21, 2025
It's been just over a week since the football pundit reposted – he said, unwittingly – a pro-Palestinian video on Instagram, which included a rat emoji, a symbol adopted by antisemitic activists. Did Gary Lineker have to go?
Bashing Clients Means Missing Profit: Stop Griping On LinkedIn
By Dustin Siggins
Proven Media Solutions - May 20, 2025
The first rule of communications is to avoid self-inflicted injuries…so why do so many communications industry owners, executives, and thought leaders bash their clients on LinkedIn?
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All reports made with the help of Report Mule.