Good Thursday! Peruse today's Daily PR Brief - May 28, 2026
Ferrari tries to message electric car as market value plunges; How Anthropic turned Claude into a consumer brand; How to engage journalists on social media; more!
Read some of today's best PR and Comms industry news clips:
The Scoop: Ferrari tries to message electric car as market value plunges $5 billion (PR Daily - May 27, 2026)
What Gwyneth Paltrow Taught a Room Full of PR Pros (PRNEWS - May 27, 2026)
Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility (Meltwater - May 28, 2026)
Why Americans Feel Torn About the News (Institute for Public Relations - May 26, 2026)
How to Engage with Journalists on Social Media: Data-Backed Best Practices (Cision - May 28, 2026)
Why referral marketing should be part of every modern PR strategy (Agility PR Solutions - May 28, 2026)
AI, Reputation and the New Rules of Trust (CommPRO - May 27, 2026)
Perspective: Your Corporate Communications Function is Doing the Right Things in the Wrong Order (PRovoke Media - May 27, 2026)
3 ways comms pros can help managers structure the perfect 15-minute meeting (Ragan Communications - May 28, 2026)
What the MAFS case reveals about crisis comms readiness (Media First (UK) - May 28, 2026)
How Anthropic Turned Claude Into a Consumer Brand (Everything-PR - May 28, 2026)
Visibility Via PR In The GEO Era: How To Make Media Pitches Stand Out (Forbes - May 28, 2026)
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Summary Section:
The Scoop: Ferrari tries to message electric car as market value plunges $5 billion
By Paul Hiebert
PR Daily - May 27, 2026
Ferrari tries to message electric car as market value plunges $5 billion. Plus: BP ousts chairman while proclaiming stability; Spencer Pratt's campaign for LA mayor has new media twists.
What Gwyneth Paltrow Taught a Room Full of PR Pros
By Nicole Schuman
PRNEWS - May 27, 2026
At the 2026 Meltwater Summit, Alexandra Bjertnæs, Chief Strategy Officer at Meltwater, sat down with PRNEWS to reflect on the summit's marquee moment—an on-stage conversation with Founder and CEO of Goop and actress Gwyneth Paltrow—and what it revealed about brand building, integrity and the future of PR.
Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility
By Nathaniel Pallen
Meltwater - May 28, 2026
Our April 2026 analysis of 5.35M AI citations reveals how LLMs trust different sources, and what brands must do to improve visibility in generative search.
Why Americans Feel Torn About the News
Institute for Public Relations - May 26, 2026
Pew Research Center examined how Americans think about, consume, avoid, and evaluate news. Researchers also explored the tension between people’s belief that staying informed is important for democracy and their growing feelings of fatigue and distrust toward news.
How to Engage with Journalists on Social Media: Data-Backed Best Practices
By Bianca Parvu
Cision - May 28, 2026
Find out on which platforms journalists are spending their time, how they’re using them, and the means for getting their attention – all backed by data.
Why referral marketing should be part of every modern PR strategy
By Olivia Poarch
Agility PR Solutions - May 28, 2026
That's where referral marketing comes in. In this blog, we will understand the importance of referral marketing in modern PR strategies and how brands are using it for targeted campaigns.
AI, Reputation and the New Rules of Trust
CommPRO - May 27, 2026
As AI rapidly reshapes reputation, visibility and public trust, CommPRO's May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.
Perspective: Your Corporate Communications Function is Doing the Right Things in the Wrong Order
By Craig Carroll
PRovoke Media - May 27, 2026
Craig Carroll addresses why more data, tools, and talent rarely make corporate communications more strategic.
3 ways comms pros can help managers structure the perfect 15-minute meeting
By Sean Devlin
Ragan Communications - May 28, 2026
When a manager gets promoted into a role, it's usually because they're good at what they do. But that doesn't necessarily mean they'll have the chops to fulfill their new role cascading information to their team.
What the MAFS case reveals about crisis comms readiness
By Adam Fisher
Media First (UK) - May 28, 2026
We have all seen the shocking stories about Married at First Sight. The popular reality programme - commonly referred to as MAFS - has been firmly in the spotlight following a BBC Panorama investigation. What crisis communication lessons can you learn from it?
How Anthropic Turned Claude Into a Consumer Brand
Everything-PR - May 28, 2026
For two years, Claude was the AI that professionals respected and consumers didn't ask for by name. The tool you'd recommend in a Slack thread, then watch a friend open ChatGPT anyway. That gap — between respect and demand — is the gap every brand dies in. In 2026, Anthropic closed it.
Visibility Via PR In The GEO Era: How To Make Media Pitches Stand Out
By Forbes Agency Council
Forbes - May 28, 2026
With the shift to GEO making earned media more essential to being found, agencies and comms teams are revisiting what makes a pitch worth opening in the first place.
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All reports made with the help of Report Mule.