Happy Thursday! It's time for your Daily PR Brief - May 29, 2025
How SAG-AFTRA spurred change through its labor strike PR; Enhancing reputation through analytics; Modernizing PR collateral; and more!
Read some of today's best PR and Comms industry news clips:
How SAG-AFTRA spurred change through its labor strike PR campaign (PR Daily - May 28, 2025)
AI Could Be Scraping Your Agency's Work—Here's What You Can Do About It (Forbes - May 29, 2025)
Enhancing Reputation Through Analytics (O'Dwyer's - May 29, 2025)
Comms lessons from the Hudson's Bay shutdown (Ragan Communications - May 29, 2025)
Your Story or Theirs: Why Narrative Risk Now Trumps Brand Risk (PRNEWS - May 27, 2025)
How Can "Nudges" Reduce the Spread of Misinformation Online? (Institute for Public Relations - May 27, 2025)
Navigating Uncertainty With the PESO Model (Spin Sucks - May 29, 2025)
Rise of AI could see work shift from agency to in-house teams, exclusive PRmoment data finds (PRmoment (UK) - May 21, 2025)
From media kits to link trees: Modernizing PR collateral (Agility PR Solutions - May 28, 2025)
Study: "We Must Rethink Crisis, Reimagine Risk And Re-Engineer Preparedness" (PRovoke Media - May 28, 2025)
From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China's New Semiconductor Reality (The Hoffman Agency - May 29, 2025)
the new media tiers (and why tier 1 just got demoted) (PR@ctical - May 29, 2025)
Summary Section:
How SAG-AFTRA spurred change through its labor strike PR campaign
By Courtney Blackann
PR Daily - May 28, 2025
When SAG-AFTRA and the Alliance of Motion Picture and Television Producers came to the negotiating table in the summer of 2023, a PR strategy was already being formed behind the scenes, just in case a deal couldn't be reached. The communications strategy behind the strike was a major win in leveraging traditional and social media to gain public support and keep the message about labor, not luxury.
AI Could Be Scraping Your Agency's Work—Here's What You Can Do About It
By Henry Kurkowski, Co-Founder of One WiFi
Forbes - May 29, 2025
An increasing number of agencies are waking up to a growing threat: AI companies are quietly scraping creative work on the web without permission.
Enhancing Reputation Through Analytics
By Meredith Owen & Sherry Pudloski
O'Dwyer's - May 29, 2025
At the heart of effective reputational analysis lies the power of ongoing analytics—a transformative tool that provides insights to enable companies to build and defend their public image proactively.
Comms lessons from the Hudson's Bay shutdown
By Sean Devlin
Ragan Communications - May 29, 2025
Although it's something no internal communicator wants to think about, knowing how to navigate a brand shutdown is an important skill for comms pros to have at the ready. The task lies at the cross-section of crisis and change comms and proper execution can go a long way toward maintaining relationships.
Your Story or Theirs: Why Narrative Risk Now Trumps Brand Risk
By Marianne O’Connor
PRNEWS - May 27, 2025
In 2025, most business leaders can rattle off their product risks, regulatory risks, even brand risks. But a more insidious threat lurks under it all: narrative risk—the danger that someone else tells your company’s story faster, louder or more convincingly than you do. And not always truthfully.
How Can "Nudges" Reduce the Spread of Misinformation Online?
By Dr. Allison Lazard
Institute for Public Relations - May 27, 2025
Social media posts about false and potentially harmful cancer treatments (such as untested therapies, home or marketed remedies, or treatments without FDA approval) are shared widely on the internet. These posts can be psychologically and physically harmful by encouraging individuals to stop or delay their clinically recommended therapies. Automated prompts on social media with warnings, labels, or nudges can encourage individuals to report these posts.
Navigating Uncertainty With the PESO Model
By Christopher Barger
Spin Sucks - May 29, 2025
With economic uncertainty rising, proving the value of marketing and comms is more important than ever. Christopher Barger explains how the PESO Model can help.
Rise of AI could see work shift from agency to in-house teams, exclusive PRmoment data finds
By Elizabeth Howlett
PRmoment (UK) - May 21, 2025
New research has found that the rise of AI could see PR agencies lose work from their in-house counterparts, as in-house PR claims the technology has made work easier.
From media kits to link trees: Modernizing PR collateral
By Catherine Schwartz
Agility PR Solutions - May 28, 2025
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. In this article, we’ll explore this topic and suggest ways to keep up with modern trends in the PR industry.
Study: "We Must Rethink Crisis, Reimagine Risk And Re-Engineer Preparedness"
By Maja Pawinska Sims
PRovoke Media - May 28, 2025
The latest umbrella analysis of key global reports on trust, reputation, risk and resilience concludes that communications professionals must "rethink risk, reimagine crisis and re-engineer preparedness" in the current environment.
From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China's New Semiconductor Reality
By Ariana Tooker
The Hoffman Agency - May 29, 2025
As multi-national corporations assess their future in China amid trade restrictions and the push for chip independence, lucid communications will make all the difference. Navigate China's semiconductor landscape with key insights on employer branding, consistent messaging, media engagement, and more.
the new media tiers (and why tier 1 just got demoted)
By Sarah Evans
PR@ctical - May 29, 2025
The real media hierarchy in 2025 isn't about prestige, it's about retrievability. Most people are still chasing old-school "tier 1" logos. But if you want your brand to actually show up in the tools decision-makers are using, you've got to structure content for generative AI.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.