Greetings! Your Thursday Daily PR Brief is here - June 5, 2025
Strategically build & maintain global client relationships; Transform PR teams with e-recruitment & effective skills assessment; Helping identify, handle conflict; more!
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Read some of today's best PR and Comms industry news clips:
How To Strategically Build And Maintain Global Client Relationships (Forbes - June 4, 2025)
Communicator spotlight: Josh Earnest of United Airlines (Axios - June 5, 2025)
How to make the first 100 days in leaderships comms count (PR Daily - June 4, 2025)
Leveraging the Power of AI in the PESO Model (Spin Sucks - June 5, 2025)
Leading With Purpose: Black Men Share Their Paths to PR Leadership (PRsay - June 5, 2025)
Why Micro-Influencers Are The Secret To Engaging Multicultural Audiences (Forbes - June 4, 2025)
PRmoment Awards' winning campaigns: V&A, Greggs and CALM (PRmoment (UK) - May 30, 2025) [PODCAST]
Transforming PR teams with e-recruitment and effective skills assessment (Agility PR Solutions - June 4, 2025)
Discover the Hottest PR Trends Shaping the 2025 Big Apple Awards (CommPRO - June 4, 2025)
Independent, Not Invisible: Why Freelancers Deserve Centre Stage (PRovoke - June 4, 2025)
5 factors to help you identify, handle conflict (PR Daily - June 5, 2025)
Building Trust with T.A.R.E.S. in Public Relations (Axia Public Relations - June 5, 2025)
'Sleeping on the job': Why the CEO continues to dominate Heathrow crisis coverage (Media First (UK) - June 3, 2025)
Summary Section:
How To Strategically Build And Maintain Global Client Relationships
By Shirin Ali, Head of Marketing at CMiC
Forbes - June 4, 2025
When a company decides to expand into a global market, there are standard considerations. Many prioritize market research, entrance strategy, and regulatory and compliance compatibility. Still, another factor should always rise to the top of the list: relationships.
Communicator spotlight: Josh Earnest of United Airlines
By Eleanor Hawkins
Axios - June 5, 2025
As United Airlines' executive vice president of communications and advertising, Josh Earnest is responsible for sharing how the airline differs from its competitors. Much of the job is spent protecting the brand amid ongoing crises — from COIVD-19 groundings, to the Boeing quality control issues, to the recent air traffic challenges at Newark Liberty International Airport, one of United's hubs.
How to make the first 100 days in leaderships comms count
By Courtney Blackann
PR Daily - June 4, 2025
A new job can be daunting in the best of times. Preparing for a new role within leaderships comms can be even more intimidating. There are some strategies, however, to help you set the pace for a successful and collaborative first 100 days as the head of internal or external comms.
Leveraging the Power of AI in the PESO Model
By Travis Claytor
Spin Sucks - June 5, 2025
Without a strategic plan, AI is just another shiny object. Travis Claytor shares how the PESO Model brings structure and purpose to your AI use.
Leading With Purpose: Black Men Share Their Paths to PR Leadership
PRsay - June 5, 2025
There are many African Americans “who don’t even know that PR and communications jobs exist, let alone that African Americans are working in these positions,” Artis Twyman said. “I want to help educate and expose as many people to this field as I can.” Twyman, vice president of communications for the Los Angeles Rams, was one of four communications executives on The PRSA Foundation's April 30 webinar titled, "From Talk to Action: Attracting More Black Men to the Field of PR and Communications."
Why Micro-Influencers Are The Secret To Engaging Multicultural Audiences
By Tony Gonzalez, Co-Founder and CEO of Mundial Media
Forbes - June 4, 2025
After years working in this field, I’ve found that the most influential voices often aren’t the loudest. They’re not polished celebrities or fleeting viral sensations but respected figures in their circles. They connect with their audience because they’re part of that audience.
PRmoment Awards' winning campaigns: V&A, Greggs and CALM [PODCAST]
By Ben Smith
PRmoment (UK) - May 30, 2025
Today on the show we're looking back at three of the winning campaigns from The PRmoment Awards to dive a bit deeper into what they were all about, and why they won.
Transforming PR teams with e-recruitment and effective skills assessment
By Waqas Yaqoob
Agility PR Solutions - June 4, 2025
For HR professionals tasked with building and maintaining high-performing PR teams, leveraging modern recruitment and assessment tools is no longer optional—it’s essential. Here’s how e-recruitment and skills assessment are transforming the industry.
Discover the Hottest PR Trends Shaping the 2025 Big Apple Awards
CommPRO - June 4, 2025
The Public Relations Society of America's prestigious Big Apple Awards continue to highlight evolving strategies and priorities in public relations and marketing. This year's submissions offer insights into emerging trends and key focus areas within the industry.
Independent, Not Invisible: Why Freelancers Deserve Centre Stage
By Maja Pawinska Sims
PRovoke - June 4, 2025
The recent launch of the inaugural Independent Impact 50 list of the best freelance PR practitioners in the UK highlighted the importance of a growing segment of senior talent.
5 factors to help you identify, handle conflict
By Courtney Blackann
PR Daily - June 5, 2025
There's a growing apathy for conflict resolution in today's world, she said, especially among younger communicators who may feel their status is too low to voice concerns. But if you reframe how you think about problem-solving, it doesn't have to keep you up at night.
Building Trust with T.A.R.E.S. in Public Relations
Axia Public Relations - June 5, 2025
Communication without ethics leads to misunderstandings and mistrust. That's why in public relations, T.A.R.E.S. matters so much. It stands for Truthfulness, Authenticity, Respect, Equity, and Social Responsibility. These principles serve as a compass, helping guide clear and honest communication.
'Sleeping on the job': Why the CEO continues to dominate Heathrow crisis coverage
By Adam Fisher
Media First (UK) - June 3, 2025
An internal inquiry into the Heathrow shutdown has revealed the airport responded "efficiently and smoothly". But it continues to receive damning headlines.
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