Greetings! Check out Thursday's Daily PR Brief - June 12, 2025
Home Depot's strategy to reframe selling from within; More can’t-miss events for PR pros; What not to say in employee comms; and more!
Read some of today's best PR and Comms industry news clips:
A cultural reboot: Inside The Home Depot's strategy to reframe selling from within (Ragan Communications - June 11, 2025)
15 more can’t-miss events for PR pros in 2025 (Muck Rack - June 12, 2025)
How To Win With Owned Data, Content And Communities (Forbes - June 12, 2025)
PR Firms News: Burson Unveils Reputation Capital (O'Dwyer's - June 11, 2025)
A Rancher's Perspective on Brand Storytelling: CattleCon Collaboration (PRNEWS - June 11, 2025)
How Can Communicators Adapt to a Complex World? (Institute for Public Relations - June 10, 2025)
Why PR Must Step Forward in the Fight Against AI Swarms, Synthetic Influence and Mass Deception (PRsay - June 11, 2025)
The story of PR creativity, with Mark Perkins (PRmoment (UK) - June 12, 2025) [PODCAST]
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros (Babel Public Relations - June 11, 2025)
Industry Powerhouses Join Forces for First-Ever Communications Town Hall at Cannes (CommPRO - June 10, 2025)
Even smaller PR firms have big impact: Keisha Pickett Boyd proves hustle and relationships drive success (EIN Presswire - June 11, 2025)
Zen and the Art of Managing the Media Interview (Franco - June 11, 2025)
What not to say in employee comms: Real advice from your workforce (PR Daily - June 11, 2025)
How Public Relations Professionals are Using AI Tools (w2comm - June 11, 2025)
Summary Section:
A cultural reboot: Inside The Home Depot's strategy to reframe selling from within
By Sean Devlin
Ragan Communications - June 11, 2025
The Home Depot needed a campaign to reaffirm the company’s culture, particularly as it applied to the sales function. Much more than a simple messaging campaign, cultural refreshes help keep the company’s mission and values front and center during times of evolution and change.
15 more can’t-miss events for PR pros in 2025
By David Tilove
Muck Rack - June 12, 2025
With the industry growing and changing at a rapid pace, these in-person events offer can't-miss touch points with peers and the media. Here's our list of the top upcoming events you should know about in the second half of 2025.
How To Win With Owned Data, Content And Communities
By Erik Huberman, Founder and CEO of Hawke Media
Forbes - June 12, 2025
If you're still building your business on someone else's land, whether it's Meta's algorithm, Amazon's marketplace or Google's ever-shifting SEO rules, you're already behind. Welcome to the era of Proprietary Commerce, where the brands that own their data, content and community don't just survive. They dominate.
PR Firms News: Burson Unveils Reputation Capital
By Steve Barnes
O'Dwyer's - June 11, 2025
Burson launches Reputation Capital; Herringbone Digital acquires Hennessey Digital; Mercury Analytics releases Qual at Scale.
A Rancher's Perspective on Brand Storytelling: CattleCon Collaboration
By Lori Hallowell
PRNEWS - June 11, 2025
As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn't a tactic: it was the life I lived before I ever wrote a press release. That intersection has shaped every part of my career—as well as my home life—and it shaped one of the boldest communications experiments in recent memory: bringing four major brands together to tell a single, unified story on one stage.
How Can Communicators Adapt to a Complex World?
By WE Communications
Institute for Public Relations - June 10, 2025
We. Communications conducted a four-wave online survey of communication leaders and full-time salaried employees across seven countries from February – April 2025 to explore how communicators have shifted their messaging to respond to audience expectations.
Why PR Must Step Forward in the Fight Against AI Swarms, Synthetic Influence and Mass Deception
By Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath
PRsay - June 11, 2025
The era of PR as a support function is over. We are now on the front lines. This is the fight for trust, coherence, and cognitive freedom. And it’s ours to lead — or lose.
The story of PR creativity, with Mark Perkins [PODCAST]
PRmoment (UK) - June 12, 2025
On the show today we're talking to PR creative don Mark Perkins. Mark now runs his own PR creativity training scheme, Pop Creative. He's worked for a raft of PR's most creative firms including Cow, W, Frank, The Red Consultancy and MHP. Infamously his work includes the Christmas Tinner and Missing Type campaigns.
Infosec Europe 2025 Recap: Essential Insights for Cybersecurity Marketing & PR Pros
By Ash Lockett
Babel Public Relations - June 11, 2025
A key event in the cybersecurity calendar, and a highlight in Babel’s own diary, Infosecurity Europe 2025 was the focal point for our cyber team. This year’s 30th-anniversary celebration certainly didn’t disappoint. Let’s unpack our top takeaways from Infosec Europe 2025 for B2B cybersecurity marketing and communications professionals.
Industry Powerhouses Join Forces for First-Ever Communications Town Hall at Cannes
CommPRO - June 10, 2025
This June, Cannes Lions will be home to a transformative new experience for the communications industry: the first-ever Communications Town Hall, presented by CommPRO, hosted by Madhive, and brought to life by Fabric Media. Held at the prestigious Le Majestic Hotel, this groundbreaking session will bring together an elite group of executives across PR, marketing, media, and technology for an unscripted, town hall-style forum. No panels. No scripts. Just real dialogue.
Even smaller PR firms have big impact: Keisha Pickett Boyd proves hustle and relationships drive success
By Issac Morgan
EIN Presswire - June 11, 2025
Just because it's a smaller public relations firm doesn’t mean it can’t deliver big results for its clients. Keisha Pickett Boyd knows that firsthand. She owns Pickett Public Relations Group, a boutique PR firm offering everything from brand and communications strategies to media training and online promotions.
Zen and the Art of Managing the Media Interview
By Brent Snavely, Vice President of Media Relations at Franco
Franco - June 11, 2025
Need tips on how to effectively manage a media interview from start to finish? Our VP of media relations Brent Snavely has you covered.
What not to say in employee comms: Real advice from your workforce
By Jess Zafarris
PR Daily - June 11, 2025
Internal comms misfires erode trust, morale and motivation, and cause more than a few eyes to roll. So, I posed this question to my LinkedIn network: "What's something you HATE to see in messaging from executive leadership to employees?" The flood of replies was swift, scathing and incredibly useful.
How Public Relations Professionals are Using AI Tools
By Andrea Brusig
w2comm - June 11, 2025
Let's face it, if you're not incorporating AI into your day-to-day workflows, you're behind – whether you like it or not. As a public relations practitioner, I personally felt hesitant for a bit, fearing I'd unintentionally violate any ethics or copyright laws. This blog discusses how our public relations teams are responsibly using AI to work more efficiently, without sacrificing strategic expertise or creativity.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.