Hi! Here's your Thursday Daily PR Brief! - July 3, 2025
Today's Daily PR Brief is here! We'll be taking the July 4th holiday off, and will return with daily updates on Monday, July 7th.
Read some of today's best PR and Comms industry news clips:
The Scoop: JCPenney newsjacks Bezos wedding to revamp brand - PR Daily (PR Daily - July 2, 2025)
July 4th is the perfect day for a patriotic PR stunt—strategic tips here (Agility PR Solutions - July 3, 2025)
Report: Comms pros and leaders need to talk about AI more (Ragan Communications - July 3, 2025)
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love (PRNEWS - July 2, 2025)
Cyber Incident Planning And Response – A Business Imperative In 2025 (5W Public Relations - July 3, 2025)
Will Apple's iOS 26 Spell the End of Telephone Surveys in Polling? (O'Dwyer's - July 2, 2025)
How to hijack the news (Babel Public Relations - July 3, 2025)
AI Tug-of-War: Professors Say No, Employers Say Go (EIN Presswire - July 2, 2025)
Perspective: New Technologies Reshape Corporate Comms In Saudi Arabia (PRovoke - July 3, 2025)
'You don't have a clue': Surely not another media interview disaster? (Media First (UK) - July 2, 2025)
How to Get Listed in AI Platform Responses (PAN Communications - June 26, 2025)
Great Digital PR Brand Work in Spring 2025 Worldwide: Innovation, Authenticity, and Impact (Everything PR News - July 2, 2025)
Summary Section:
The Scoop: JCPenney newsjacks Bezos wedding to revamp brand - PR Daily
By Courtney Blackann
PR Daily - July 2, 2025
JCPenney is a household name, but that doesn't mean they can survive on notoriety alone. Every now and again, brands may have to reinvent themselves to appeal to new generations and broaden their reach. Plus: Olipop's PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.
July 4th is the perfect day for a patriotic PR stunt—strategic tips here
By Arthur Solomon
Agility PR Solutions - July 3, 2025
I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business. I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the suggestion of a stunt, a technique that I have used with great success.
Report: Comms pros and leaders need to talk about AI more
By Sean Devlin
Ragan Communications - July 3, 2025
It seems like the top subject on the minds of employees across countless industries is how AI will impact their livelihoods. Will it take jobs, as Amazon CEO Andy Jassy recently posited? Will it alter workflows in a way that makes certain roles unrecognizable? While the answers to these questions might take months and years to determine, a recent report found that while AI use is on the rise, many employees feel that communication about this groundbreaking tech from their leaders is still lacking.
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love
By Anthony Storm, Social Media Community Manager at TruePoint
PRNEWS - July 2, 2025
On social media, statistics might inform, but storytelling creates connection. Smart communicators don't stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here's how to approach it.
Cyber Incident Planning And Response – A Business Imperative In 2025
5W Public Relations - July 3, 2025
With cyber attacks increasing in frequency and sophistication, businesses need structured approaches to detect, respond to, and recover from security incidents. A well-designed incident response plan brings together technical teams, communications staff, and leadership to coordinate actions during a crisis.
Will Apple's iOS 26 Spell the End of Telephone Surveys in Polling?
By Jessa Scott-Johnson
O'Dwyer's - July 2, 2025
Apple's recent announcement of a new call screening feature in iOS 26 is generating some speculation that it could disrupt the polling industry.
How to hijack the news
By Marcus Hedenberg
Babel Public Relations - July 3, 2025
A news story breaks – maybe another consumer brand hit by a crippling security breach (hopefully not, but that’s a likely story these days). Suddenly, the races are off for members of the press to cover the story while it’s still fresh.
AI Tug-of-War: Professors Say No, Employers Say Go
By A'Mya Kendrick
EIN Presswire - July 2, 2025
In the age of artificial intelligence, students are being pulled in two opposing directions. Inside the classroom, they’re told to tread lightly with tools like ChatGPT. But outside the classroom, particularly in internships and the professional world, they’re expected to utilize those same tools for productivity, efficiency, and innovation.
Perspective: New Technologies Reshape Corporate Comms In Saudi Arabia
By Abdullah Inayat, Co-Founder and Director at W7Worldwide
PRovoke - July 3, 2025
In today’s fast-moving Saudi landscape, public relations practice stands on the brink of a historic transformation powered by artificial intelligence. Under Vision 2030 —where technology is an essential lever for a more connected and innovative society —AI is no longer a choice; it is a strategic necessity.
'You don't have a clue': Surely not another media interview disaster?
By Adam Fisher
Media First (UK) - July 2, 2025
Another week and another disastrous media interview from a politicians. What media training lessons can other spokespeople learn from this one?
How to Get Listed in AI Platform Responses
By Katie Weedman
PAN Communications - June 26, 2025
Get listed in AI platform responses and ranked in Google AI Overviews using this three-step approach. Actionable tips on how to appear in AI results await.
Great Digital PR Brand Work in Spring 2025 Worldwide: Innovation, Authenticity, and Impact
By Ronn Torossian
Everything PR News - July 2, 2025
This op-ed explores the standout digital PR campaigns from spring 2025 across the globe, highlighting how top brands leveraged innovation, technology, and deep consumer insights to elevate their stories, foster trust, and generate lasting impact.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.