Good day! Here's your Thursday Daily PR Brief - July 9, 2026
New York Life chief comms officer on what running with the bulls taught him about AI; Ways PR teams can streamline campaign workflows; Use data to manage a crisis; more!
Read some of today's best PR and Comms industry news clips:
What running with the bulls taught me about AI (Ragan Communications - July 8, 2026)
Return-to-Office Mandates Reveal a Crisis of Trust (O'Dwyer's - July 9, 2026)
Golin Ketchum's president on the big trends from Cannes (PR Daily - July 8, 2026)
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person. (PRNEWS - July 8, 2026)
Why Thought Leadership Matters in Today's Professional Landscape (Wellbeing Magazine - July 8, 2026)
Good and Bad PR: Ofcom shafts Virgin, Halifax falls, Prince Harry & meh behaviour by Kismet Kebabs (PRmoment (UK) - July 9, 2026)
5 ways PR teams can streamline campaign workflows for faster execution (Agility PR Solutions - July 8, 2026)
Charmaine Riley — A Capitol Communicator Profile (CommPRO - July 5, 2026)
How to use data to manage a crisis (Muck Rack - July 9, 2026)
Weaponizing The One-Star Review: Turning Public Friction Into Educational Advantage (Forbes - July 9, 2026)
PR Career Rebuilt: AI Reshapes the Communications Ladder (Everything PR - July 7, 2026)
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Summary Section:
What running with the bulls taught me about AI
By Paul Gennaro, Chief Communications Officer, New York Life
Ragan Communications - July 8, 2026
New York Life’s chief communications officer returned from Spain prepared for unpredictability and resolved to keep moving.
Return-to-Office Mandates Reveal a Crisis of Trust
By Paul Oestreicher
O’Dwyer’s - July 9, 2026
Remote and hybrid work require managers to do what good leaders should have been doing all along: set clear expectations, define success, communicate priorities, measure outcomes and hold people accountable. When those disciplines are weak, the office becomes a substitute for management.
Golin Ketchum’s president on the big trends from Cannes
By Paul Hiebert
PR Daily - July 8, 2026
Tamara Norman, president of the newly merged Golin Ketchum, has been in the industry for more than 30 years. Before the internet, as she put it. Throughout the past three decades, the biggest transformation she’s witnessed has been the increased pace of change.
85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.
By Kristina Kennedy
PRNEWS - July 8, 2026
When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.
Why Thought Leadership Matters in Today’s Professional Landscape
Wellbeing Magazine - July 8, 2026
On LinkedIn, in comment sections, in meetings, and even in casual conversations, people are constantly sharing takes on topics they may or may not fully understand. That’s not new. People have always had opinions. But most of them don’t really change how other people think or make decisions. They mostly add to the noise. So, how do some people manage to influence millions of people among all this noise?
Good and Bad PR: Ofcom shafts Virgin, Halifax falls, Prince Harry & meh behaviour by Kismet Kebabs
By Andy Barr, Season One Communications
PRmoment (UK) - July 9, 2026
With just weeks until the official “silly season” starts, the news agenda shows no signs of slowing down. Hold my hand as we take a slow and purposeful walk through the Good and Bad PR of the past seven days.
5 ways PR teams can streamline campaign workflows for faster execution
By Rebecca Barnatt-Smith
Agility PR Solutions - July 8, 2026
Managing large-scale campaigns as a growing PR team can be difficult without an optimized workflow in place.
Charmaine Riley — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - July 5, 2026
In this edition of Capitol Communicators , we spotlight Charmaine Riley, Director of Communications at American Beverage and President of Washington Women in Public Relations, whose leadership is helping shape the future of communications across the Mid-Atlantic.
How to use data to manage a crisis
Muck Rack - July 9, 2026
Data plays a critical role in shaping how crises are managed and understood. Here’s a guide to how communicators can use data to better prepare for and manage crisis situations.
Weaponizing The One-Star Review: Turning Public Friction Into Educational Advantage
By Richard Lowe, Financial Content Strategist at Coastal Debt Resolve
Forbes - July 9, 2026
By shifting the corporate paradigm from damage control to public education, the response to a negative review can become one of the most powerful trust-building assets a company possesses.
PR Career Rebuilt: AI Reshapes the Communications Ladder
By Ronn Torossian, Founder and Chairman of 5W AI Communications
Everything PR - July 7, 2026
The PR career ladder is being rebuilt by AI, according to studies from Anthropic and Microsoft. While highly exposed, the field is restructuring, not disappearing.
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