Here are the latest PR/comms updates from your Daily PR Brief - July 10, 2025
The issue holding execs back in media interviews; PR campaigns leading the charge in 2025; Using social media as a news outlet; and more!
Read some of today's best PR and Comms industry news clips:
The real issue holding your execs back in media interviews (PR Daily - July 10, 2025)
Top PR Substacks: A Starter Kit (PRNEWS - July 9, 2025)
Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you (Agility PR - July 10, 2025)
New PR Agencies Shake Up the Rankings and Signal a Changing Industry (CommPRO - July 9, 2025)
More than Memes: Using Social Media as a News Outlet (EIN Presswire - July 9, 2025)
Unlocking Demand Generation: Strategies from Alex Alexin at Insightful (Napier - July 10, 2025)
Perspectives: Corporate Reputation Reflects What Your Audience Reads, Sees and Feels (PRovoke Media - July 7, 2025)
True or false: How much do you know about internal communications? (Ragan Communications - July 8, 2025)
Stinging headlines and reputation damage - counting the real cost of this big fine (Media First (UK) - July 9, 2025)
WPP Cuts Profit, Revenue Guidance (O'Dwyer's - July 9, 2025)
Creativity, Culture and Care—The PR Campaigns Leading the Charge in 2025 (Everything PR News - July 9, 2025)
How vicarious trauma affects communications professionals (Influence (UK) - June 30, 2025)
Summary Section:
The real issue holding your execs back in media interviews
By Allison Carter
PR Daily - July 10, 2025
It's not what they think it is.When you start working with an executive to prep for an interview, the first question is often about what they think their weaknesses are as a communicator. You might get answers like, "I stumble over my words," or, "I say 'um' too much." But Lynn Smith, a veteran of the TV industry and a media training consultant, says the root cause of these issues is fear.
Top PR Substacks: A Starter Kit
By Nicole Schuman
PRNEWS - July 9, 2025
According to a new study released by Morning Consult, more than a third (36%) of U.S. adults surveyed say they read digital newsletters, and among them 30% say they subscribe to three or more. And of those surveyed, 22% named Substack as the platform where they subscribed.
Why media relations is a long-term PR investment, not a quick fix—and how to make it work for you
By Elsie Oliver
Agility PR - July 10, 2025
Many firms anticipate quick results when considering public relations. They want their names to be immediately cited by prominent influencers, trend on social media, or appear in prominent press. However, that isn't how effective, actual PR operates, particularly in the context of media relations.
New PR Agencies Shake Up the Rankings and Signal a Changing Industry
CommPRO - July 9, 2025
The June 2025 Top 10 Public Relations Agency Rankings, produced by CommPRO in collaboration with CommunicationsMatch, signal a notable shift in the industry’s direction as five agencies either return to or debut on the list.
More than Memes: Using Social Media as a News Outlet
By A'Mya Kendrick
EIN Presswire - July 9, 2025
In today's digital environment, credible news doesn't always begin with a newspaper or a major broadcast network. For many, especially younger audiences, it starts on platforms like TikTok, Instagram, and X (formerly Twitter).
Unlocking Demand Generation: Strategies from Alex Alexin at Insightful
By Hannah Wehrly
Napier - July 10, 2025
Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy.
Perspectives: Corporate Reputation Reflects What Your Audience Reads, Sees and Feels
By Sabrina Azmi
PRovoke Media - July 7, 2025
Sabrina Azmi, research solutions director at Carma Asia, writes that "in an era where trust is both fragile and invaluable, proactive reputation management is essential."
True or false: How much do you know about internal communications?
By Jim Ylisela, Co-Founder of RCG
Ragan Communications - July 8, 2025
In many years of assessing internal comms, I've seen it all. Here are eight statements of conventional wisdom about employee communications that may be true, false or perhaps both. Each is followed by a few tips from our own work and that of our colleagues and partners.
Stinging headlines and reputation damage - counting the real cost of this big fine
By Adam Fisher
Media First (UK) - July 9, 2025
How would your organisation respond to a large non-compliance fine? And could the cost be more than financial? Gain expert tips and insight in this article.
WPP Cuts Profit, Revenue Guidance
By Kevin McCauley
O'Dwyer's - July 9, 2025
WPP has adopted a gloomier profit and sales forecast due to a deteriorating Q2 financial performance triggered by weak client spending as companies cope with the challenging economic backdrop.
Creativity, Culture and Care—The PR Campaigns Leading the Charge in 2025
By Ronn Torossian, Founder of 5WPR
Everything PR News - July 9, 2025
This year’s top PR campaigns blend spectacle with sincerity, harnessing viral moments to generate real-world conversations and impact. They teach us PR in 2025 isn’t about hype—it’s about doing good, being bold, and breaking through without breaking trust.
How vicarious trauma affects communications professionals
By Pamela Welsh
Influence (UK) - June 30, 2025
When the bomb went off at Manchester Arena on 22 May 2017, I was thrust into a role I never imagined: one of a small group of communications professionals involved in the immediate response. It changed the course of my career.
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