Hi! Catch up with your Thursday Daily PR Brief - July 16, 2026
Crayola's adult pivot puts its brand story to the test; How PR interns can build strong professional references; AI loves YouTube; and more!
Read some of today's best PR and Comms industry news clips:
Crayola's Adult Pivot Puts Its Brand Story To The Test (PRNEWS - July 14, 2026)
The secret of Roku City's success as a comms tool (PR Daily - July 16, 2026)
What Drives AI Adoption in Public Relations? (Institute for Public Relations - July 14, 2026)
Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR' (PRsay - July 15, 2026)
Your Crisis Communications Plan is Solving the Wrong Problem (Spin Sucks - July 16, 2026)
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know (Agility PR Solutions - July 16, 2026)
Understanding SEO for PR as a revenue multiplier for CMOs (Axia Public Relations - July 16, 2026)
Executive Visibility, In Good Times And Bad (CommPRO - July 16, 2026)
How PR Interns Can Build Strong Professional References for Future Jobs (Culpwrit - July 15, 2026)
Perspective: When the World Cup Leaves, 16 Cities Face the Same Test (PRovoke Media - July 16, 2026)
AI loves YouTube: New findings from "What is AI Reading?" reveal how AI systems use video as a source (Muck Rack - July 16, 2026)
Building Communication Muscle Beyond The Comms Team (Forbes - July 16, 2026)
If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter — they’ll thank you.
Summary Section:
Crayola's Adult Pivot Puts Its Brand Story To The Test
By Andrew Byrd
PRNEWS - July 14, 2026
With Crayola All Grown Up, the 123-year-old brand speaks directly to adults who already color for calm, creativity and self-expression.
The secret of Roku City's success as a comms tool
By Paul Hiebert
PR Daily - July 16, 2026
What started as a fun yet functional screensaver in 2017 has become one of Roku's biggest points of differentiation.
What Drives AI Adoption in Public Relations?
Institute for Public Relations - July 14, 2026
A survey of 661 U.S.-based public relations practitioners was conducted from February – June 2025 to analyze how these perceptions relate to attitudes toward AI adoption and AI use at work.
Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR'
PRsay - July 15, 2026
PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack’s latest “State of PR” report.
Your Crisis Communications Plan is Solving the Wrong Problem
By Travis Claytor
Spin Sucks - July 16, 2026
Traditional crisis communications plans were built for a world where organizations had time to shape the narrative after something went wrong. That world no longer exists.
AI visibility in focus: The grocery aisle just fell to the chatbots—what communications teams need to know
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Agility PR Solutions - July 16, 2026
5W AI Communications this month released the first grocery-focused AI visibility study — the Grocery edition of The Private Label AI Advantage — and the finding will land inside every CPG communications team in the country.
Understanding SEO for PR as a revenue multiplier for CMOs
Axia Public Relations - July 16, 2026
Learn how SEO for PR boosts visibility, builds authority, and turns earned media into measurable revenue growth through smarter content and PR strategy.
Executive Visibility, In Good Times And Bad
By James Donnelly
CommPRO - July 16, 2026
Executive visibility doesn't matter only when business is thriving. The real test of leadership is how CEOs communicate with clarity, credibility, and confidence when the stakes are highest.
How PR Interns Can Build Strong Professional References for Future Jobs
By Ron Culp
Culpwrit - July 15, 2026
Whether you're a PR intern or an early-career professional, every interaction is an opportunity to establish yourself as someone others are eager to recommend.
Perspective: When the World Cup Leaves, 16 Cities Face the Same Test
By Carlos Trelles
PRovoke Media - July 16, 2026
Carlos Trelles, CEO for the Americas at AXON marketing + communications, writes that the conversation around mega-event legacies is built around the wrong deadline.
AI loves YouTube: New findings from "What is AI Reading?" reveal how AI systems use video as a source
By Matt Dzugan
Muck Rack - July 16, 2026
Today, we're unveiling new insights into one source that is playing an increasingly important role in AI-generated answers: YouTube.
Building Communication Muscle Beyond The Comms Team
By Erika Rosenstein, Director of PR & Analyst Relations at Cast AI
Forbes - July 16, 2026
Your job isn't to communicate for everyone; it's to ensure everyone communicates well.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.