Hi! Fresh insights in today's Daily PR Brief - July 17, 2025
What the Warrior Games reveals about purpose-driven comms; Learning from famous corporate crises; New rules of PR risk management; and more!
Read some of today's best PR and Comms industry news clips:
What the Warrior Games Reveals About Purpose-Driven Communications (Spin Sucks - July 17, 2025)
When Companies Take a Stand (O'Dwyer's - July 17, 2025)
Q&A with Andy Hirschfeld: On pitching, freelancing, and finding the real story (PR Daily - July 16, 2025)
How Are Leaders Using AI to Get a Competitive Edge? (Institute for Public Relations - July 15, 2025)
Learning from Famous Corporate Crises: Key Strategies and Essential Lessons (5W Public Relations - July 17, 2025)
Effective pet product PR on display: A case study on BarkBox's success (Agility PR Solutions - July 17, 2025)
New Report Reveals 75% Decline in Local Journalists Across U.S. Since 2002 (Axia Public Relations - July 16, 2025)
Why the Future of PR Looks More Like Investor Relations (CommPRO - July 16, 2025)
What comms should do before, during and after M&A (Ragan Communications - July 17, 2025)
Vague interview adds to confusion (Media First (UK) - July 16, 2025)
Is Your Business Ready for a Crisis? The New Rules of PR Risk Management (Otter PR - July 16, 2025)
Financial PR Done Poorly — When Wall Street's Words Wreck Trust (Everything PR News - July 16, 2025)
Summary Section:
What the Warrior Games Reveals About Purpose-Driven Communications
By Travis Claytor
Spin Sucks - July 17, 2025
You don’t need more content, you need purpose-driven communications that adapts and resonates. Travis Claytor shows how the Warrior Games team gets it done.
When Companies Take a Stand
By Frank DeMaria, Elie Jacobs
O'Dwyer's - July 17, 2025
In April 2021, more than 1,800 business leaders, including the CEOs of Merck, American Airlines, and Levi Strauss, signed a public statement opposing restrictive voting laws in Georgia and other states. The letter ran as a full-page ad in the New York Times and the Washington Post, immediately sparking national debate.
Q&A with Andy Hirschfeld: On pitching, freelancing, and finding the real story
By Amanda Coffee, CEO of Coffee Communications
PR Daily - July 16, 2025
Andy Hirschfeld's work covers everything from economic trends to political tensions to the best coffee shops to work from in New York. We caught up with Hirschfeld to discuss how PR professionals can effectively pitch him, what makes a story global, and how he's building community through his Work from Home-ish Substack.
How Are Leaders Using AI to Get a Competitive Edge?
Institute for Public Relations - July 15, 2025
KPMG surveyed 130 U.S.-based executives from Feb. 25 – March 21, 2025, to explore how they are approaching artificial intelligence and the challenges ahead.
Learning from Famous Corporate Crises: Key Strategies and Essential Lessons
5W Public Relations - July 17, 2025
From Johnson & Johnson's swift response to the 1982 Tylenol tampering incident to more recent cases like Tesla's handling of discrimination lawsuits, these situations offer practical lessons in crisis management, communication, and organizational resilience.
Effective pet product PR on display: A case study on BarkBox's success
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - July 17, 2025
With billions spent on pet products every year, competition in the pet sector has grown significantly. Brands must not only offer quality products but also create an emotionally resonant narrative that connects them to their audience. Here’s how one brand is doing it right.
New Report Reveals 75% Decline in Local Journalists Across U.S. Since 2002
Axia Public Relations - July 16, 2025
When there are fewer journalists, many stories no longer get told. That affects how informed a community is and how engaged people feel. Without solid local news, communities lose part of their identity.
Why the Future of PR Looks More Like Investor Relations
CommPRO - July 16, 2025
Renée Soto of REEVEMARK makes the case for stakeholder trust as the new bottom line, blending IR discipline with PR storytelling in today’s interconnected world.
What comms should do before, during and after M&A
By Liz Stein, Managing Director of One Strategy Group
Ragan Communications - July 17, 2025
Would you negotiate a large business deal without a lawyer or agree to a significant financial restructuring without an accountant? Probably not. Your communications team is just as essential to an M&A—a lesson I learned firsthand after providing strategic counsel on twelve M&As in just two years.
Vague interview adds to confusion
By Adam Fisher
Media First (UK) - July 16, 2025
Talking in generalities is a mistake many media spokespeople make as this recent example shows. What can you learn from it?
Is Your Business Ready for a Crisis? The New Rules of PR Risk Management
By Scott Bartnick
Otter PR - July 16, 2025
“Hope for the best; plan for the headline.” That single line captures why PR risk management must sit on every leadership agenda this quarter.
Financial PR Done Poorly — When Wall Street's Words Wreck Trust
Everything PR News - July 16, 2025
In the high-stakes world of finance, perception is often as powerful as performance. A few well-placed words can bolster confidence in markets, steady shareholder nerves, or spark investor excitement. But when financial public relations (PR) is executed poorly, the damage can be seismic.
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