Catch up with Thursday's Daily PR Brief - July 31, 2025
Crisis PR done well in 2025; The power of hyperlocal PR in building community brands; What consumers really think about NSFW topics; more!
Read some of today's best PR and Comms industry news clips:
Crisis PR Done Well in 2025: A Playbook for Trust, Transparency, and Transformation (O'Dwyer's - July 31, 2025)
Why I Didn't Much Care for Gwyneth's Viral Astronomer Ad (PR Breakdown - July 30, 2025)
The Scoop: NFL and Blackstone reassure employees after tragic NYC shooting (PR Daily - July 30, 2025)
Member Mondays Recap: For Comm Leaders and Associations, 'New Ideas Drive Relevance' (PRsay - July 29, 2025)
What Wine and Travel Taught Me About Mastering the PESO Model (Spin Sucks - July 31, 2025)
Setting Up a Crisis Management Team: A Guide (5W Public Relations - July 31, 2025)
The power of hyperlocal public relations in building community brands (Agility PR Solutions - July 31, 2025)
The Evolution of PR: Why Niche Media Dominates Traditional Outlets (Axia Public Relations - July 31, 2025)
Can PR Prove Its Worth as Clients Demand ROI and Agencies Deliver the Data? (CommPRO - July 31, 2025)
Air India crash: what are the lessons for crisis communicators? (Influence (UK) - July 25, 2025)
What Consumers Really Think About NSFW Topics (PRovoke Media - July 31, 2025) [PODCAST]
How Fractional CCOs and CMOs Are Transforming Modern Marketing (O'Dwyer's - July 31, 2025) [VIDEO]
Social Media News: The 5 Biggest Stories of the Week (Meltwater - July 28, 2025)
Summary Section:
Crisis PR Done Well in 2025: A Playbook for Trust, Transparency, and Transformation
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - July 31, 2025
Looking at the most effective crisis PR campaigns of 2025 with an eye to what they did right, offers lessons any communicator can apply.
Why I Didn't Much Care for Gwyneth's Viral Astronomer Ad
By Molly McPherson
PR Breakdown - July 30, 2025
I know. You liked the Astronomer ad with "temporary spokesperson" Gwyneth Paltrow. So did the internet. Investing in Hollywood-approved marketing boosted buzz quickly, but will it last long-term? Not a chance.
The Scoop: NFL and Blackstone reassure employees after tragic NYC shooting
By Courtney Blackann
PR Daily - July 30, 2025
In a tragic incident Monday in Manhattan, four people were killed by a gunman at 345 Park Avenue, a building that houses the NFL headquarters and offices for investment firm Blackstone, among others. Both Blackstone and the NFL turned their attention first to employees with internal memos.
Member Mondays Recap: For Comm Leaders and Associations, 'New Ideas Drive Relevance'
PRsay - July 29, 2025
Bennie F. Johnson, CEO of the American Marketing Association, was the guest on July 28 for Member Mondays, PRSA’s twice-monthly webinar. The communications and marketing professions face "ominous, technology-driven challenges," along with other challenges that "are intimate and nuanced, about our changing culture and responsibility," Johnson said.
What Wine and Travel Taught Me About Mastering the PESO Model
By Shelly Verkamp
Spin Sucks - July 31, 2025
How does a girl who couldn’t find France on a map end up ordering wine confidently in a Parisian bistro and discussing the PESO Model with global colleagues?
Setting Up a Crisis Management Team: A Guide
5W Public Relations - July 31, 2025
Research shows that companies with established crisis teams respond 70% faster to emergencies and reduce financial impacts by up to 50% compared to unprepared organizations. This comprehensive guide will walk you through the essential steps of building, training, and maintaining an effective crisis management team that can protect your organization when disaster strikes.
The power of hyperlocal public relations in building community brands
By Deza Drone
Agility PR Solutions - July 31, 2025
One comms trend gaining traction is the focus on hyperlocal PR. For businesses operating in a particular geographic area, this localized approach can be incredibly effective. Here’s how it benefits community brands.
The Evolution of PR: Why Niche Media Dominates Traditional Outlets
Axia Public Relations - July 31, 2025
Discover how a top public relations firm uses niche media, like podcasts and newsletters, to connect with audience needs and enhance brand awareness.
Can PR Prove Its Worth as Clients Demand ROI and Agencies Deliver the Data?
CommPRO - July 31, 2025
Today, PR firms are using increasingly sophisticated tools to provide clients with the kind of empirical, measurable evidence that demonstrates real impact. Public relations is finally shedding its reputation problem by proving its measurable impact with data-driven results.
Air India crash: what are the lessons for crisis communicators?
By Donald Steel
Influence (UK) - July 25, 2025
Air crashes follow an inevitable and predictable pattern of events, including stories of miraculous escapes. Airlines must begin communicating very quickly but it's crucial that crisis communications plans are followed.
What Consumers Really Think About NSFW Topics [PODCAST]
By Maja Pawinska Sims
PRovoke Media - July 31, 2025
A provocative new study explores how consumers really feel about brands engaging with so-called 'not safe for work' topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights.
How Fractional CCOs and CMOs Are Transforming Modern Marketing [VIDEO]
By Suchi Sherpa
O'Dwyer's - July 31, 2025
In an insightful conversation on PR's Top Pros Talk, Doug Simon, CEO of D S Simon Media, speaks with Andrea Sok, Founder and CEO of Sok Influencer PR, about the growing value of fractional Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs).
Social Media News: The 5 Biggest Stories of the Week
By Samantha Scott
Meltwater - July 28, 2025
Looking for the latest social media news? Learn about the recent social media updates and campaigns that could improve your social media strategy.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.