Hi! Please enjoy your Daily PR Brief - August 7, 2025
What Patagonia learned by riding the subway with employees; AI prompts for PR professionals; The future of PR in the age of AI search; and more!
Read some of today's best PR and Comms industry news clips:
What Patagonia learned by riding the subway with employees (Ragan Communications - August 7, 2025)
In The Age Of AI, Strategic Communicators Must Stay Human (Forbes - August 7, 2025)
AI prompts for PR professionals (PR Daily - August 7, 2025)
Thought Leadership on Video: Where Execs Need to Show Up Now (PRNEWS - August 6, 2025)
The Communications Workplace: How Flexibility Impacts Productivity and Well-being (Institute for Public Relations - August 6, 2025)
In the age of AI, PR matters more than ever (The Drum - August 7, 2025)
Nonprofits are losing donor trust. PR pros must rethink storytelling and monthly appeals (Agility PR Solutions - August 7, 2025)
Earned Media: The Future of PR in the Age of AI Search (Axia Public Relations - August 6, 2025)
Is Instagram Your Newest SEO Tool? (w2comm - August 6, 2025)
WPP PR Revenue Down 7.2% In First Half, 7.8% In Q2 (PRovoke Media - August 7, 2025)
What is AI reading and what does is mean for you? (Media First (UK) - August 6, 2025)
Fighting healthcare misinformation crises: How Social Listening prevents small problems from becoming big headlines (Muck Rack - August 7, 2025)
Tech PR Done Well: Navigating Complexity with Clarity and Credibility (Everything PR News - August 6, 2025)
Summary Section:
What Patagonia learned by riding the subway with employees
By Courtney Blackann
Ragan Communications - August 7, 2025
When Patagonia conducted an audit of their own employees' experiences, they learned there was a disconnect between how satisfied corporate workers were compared with frontline employees, Richard said. The workers who staffed stores and warehouses were less satisfied than those who worked desks.
In The Age Of AI, Strategic Communicators Must Stay Human
By JoAnn Yamani, Senior Fellow of Future 500
Forbes - August 7, 2025
I’ve worked in communications long enough to remember being told not to use the internet as a research tool. The tools will shift. But the need for trusted information, delivered by people who care enough to get it right, stays essentially the same.
AI prompts for PR professionals
By Antony Cousins, Vice President, Product Management — Global Applications & Architecture, Meltwater
PR Daily - August 7, 2025
Generative AI can help PR professionals work smarter and overcome creative roadblocks. It's not about cutting corners or replacing skilled workers, but giving you the power to do more.
Thought Leadership on Video: Where Execs Need to Show Up Now
By Nicole Schuman
PRNEWS - August 6, 2025
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
The Communications Workplace: How Flexibility Impacts Productivity and Well-being
By Olivia K. Fajardo
Institute for Public Relations - August 6, 2025
Our survey of more than 300 public relations and communications professionals revealed compelling insights about the "when and where" of work, and how factors like schedule and location flexibility influence communicators' professional experiences and mental health.
In the age of AI, PR matters more than ever
By Branwell Johnson
The Drum - August 7, 2025
How do you optimize your brand to appear favorably in AI results? Branwell Johnson of Propeller Group explains why the old truths of PR still hold true.
Nonprofits are losing donor trust. PR pros must rethink storytelling and monthly appeals
By Ankita Malhotra
Agility PR Solutions - August 7, 2025
Traditional fundraising messages no longer excite donors, instead they demand authenticity, transparency and a reason to stay connected. This is where PR steps up. By combining storytelling with recurring donation appeals, PR professionals in nonprofits can build long term trust and fuel sustained growth.
Earned Media: The Future of PR in the Age of AI Search
Axia Public Relations - August 6, 2025
Discover how incorporating earned media into your PR strategy can enhance brand credibility and visibility in AI-generated results.
Is Instagram Your Newest SEO Tool?
By Jessica Foreman
w2comm - August 6, 2025
Instagram reels and posts are now indexed. Our blog discusses what this means for B2B SEO and how to boost your content’s discoverability.
WPP PR Revenue Down 7.2% In First Half, 7.8% In Q2
By Diana Marszalek
PRovoke Media - August 7, 2025
WPP's public relations business posted a 7.2% like-for-like decline in revenue less pass-through costs during the first half of 2025, according to the company's interim financial results. The downturn accelerated in the second quarter, when like-for-like revenue declined 7.8%, reflecting continued client pullbacks on discretionary spending and delays in project-based work.
What is AI reading and what does is mean for you?
By Adam Fisher
Media First (UK) - August 6, 2025
How does AI decide what to cite in its search results? A new report has revealed some fascinating insight for comms and PR professionals.
Fighting healthcare misinformation crises: How Social Listening prevents small problems from becoming big headlines
By Julie Bevacqua
Muck Rack - August 7, 2025
Healthcare misinformation spreads fast. Learn how healthcare teams can use social listening to spot threats early before they become full-blown crises.
Tech PR Done Well: Navigating Complexity with Clarity and Credibility
Everything PR News - August 6, 2025
This op-ed explores the art and science of tech PR done well, the challenges unique to the tech sector, and real-world examples of clients who have mastered the craft to build authentic, impactful communications programs.
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All reports made with the help of Report Mule.