Read the latest PR/Comms insights in your Thursday Daily PR Brief - August 14, 2025
What PR teams need to know about GPT‑5; When silence, spin and misreading the moment make things worse; PR students on the future of the Industry; more!
Read some of today's best PR and Comms industry news clips:
What PR teams need to know about GPT‑5 (Muck Rack - August 14, 2025)
EU AI Act deadlines put U.S. firms on notice (PR Daily - August 14, 2025)
Are We in the Opposite of Cancel Culture? (PRNEWS - August 13, 2025)
Event Marketing Storytelling: Creating Memorable Experiences That Move People (5W Public Relations - August 13, 2025)
How do you write an effective crisis holding statement? (Media First (UK) - August 14, 2025)
Maximizing AI's Potential For Your Article Pipeline (Forbes - August 14, 2025)
5 best HR tools every PR & marketing team should know about (Agility PR Solutions - August 14, 2025)
Creating Impact: The Essential Role of the "Wow Factor" in Modern PR (Axia Public Relations - August 13, 2025)
PR Agencies Face Rising Client Demands for Data, Digital and Measurable Results (CommPRO - August 13, 2025)
Heard on the Streets: PR Students on the Future of the Industry, Digital News, and Public Trust (EIN Presswire - August 13, 2025) [VIDEO]
Asia's Green Economic Machine: Why Communication Leaders are Linking Sustainability to Business Strength (FINN Partners - August 13, 2025)
Crisis PR Gone Wrong in 2025: When Silence, Spin, and Misreading the Moment Make Things Worse (Everything PR News - August 13, 2025)
Summary Section:
What PR teams need to know about GPT‑5
By Kristen Dunleavy
Muck Rack - August 14, 2025
With the release of GPT‑5, how people search is fundamentally changing. Here's what PR teams need to know about GPT-5.
EU AI Act deadlines put U.S. firms on notice
By Robbie Caploe
PR Daily - August 14, 2025
New rules for "systemic risk" AI models kicked in last week — with ripple effects for finance, recruiting, and healthcare. Here's what comms leaders and executives need to know now.
Are We in the Opposite of Cancel Culture?
By Meghan Tisinger
PRNEWS - August 13, 2025
For years, brands and public figures operated under the looming threat of cancel culture. Staying awake at night with the fear that one wrong move, one viral misstep, could ignite a digital firestorm and permanently damage a reputation. PR teams were trained to brace for backlash, issue swift apologies, and retreat to safer ground. But something has changed.
Event Marketing Storytelling: Creating Memorable Experiences That Move People
5W Public Relations - August 13, 2025
Learn how to create impactful event marketing through storytelling techniques, from crafting narratives to designing multi-sensory experiences that drive audience engagement.
How do you write an effective crisis holding statement?
By Adam Fisher
Media First (UK) - August 14, 2025
How can you respond quickly when a crisis strikes and you're trending on social media? Holding statements are key. Here's how to write one.
Maximizing AI's Potential For Your Article Pipeline
By Cheryl Ragland, Chief Marketing Officer at Spirent
Forbes - August 14, 2025
The demand for high-quality content in B2B tech has exploded, but your marketing team's resources haven't. You need 10 times more blogs, white papers and case studies than last year, but your budget remains the same. AI offers a powerful solution to this content crunch, but only when implemented strategically.
5 best HR tools every PR & marketing team should know about
By Waqas Yaqoob
Agility PR Solutions - August 14, 2025
Managing a PR and marketing team involves more than just creative campaigns. It involves juggling hybrid teams, freelancers, and multiple projects, all while ensuring smooth workflows. This is where HR software becomes a vital asset.
Creating Impact: The Essential Role of the "Wow Factor" in Modern PR
Axia Public Relations - August 13, 2025
To stay ahead, PR efforts must leave a memorable impression, they must have the wow factor. It's about capturing attention and making sure your story remains vivid in the minds of your audience long after they've heard it. But what actually contributes to that wow factor?
PR Agencies Face Rising Client Demands for Data, Digital and Measurable Results
CommPRO - August 13, 2025
A new industry survey will reveal how shifting brand priorities are reshaping PR agency services and acquisition strategies.
Heard on the Streets: PR Students on the Future of the Industry, Digital News, and Public Trust [VIDEO]
By A'Mya Kendrick
EIN Presswire - August 13, 2025
Although AI is reshaping how PR teams operate, public relations students are still learning the traditional fundamentals of the field: building media relationships, drafting press releases, and crafting clear, consistent messaging. Two students recently shared their perspectives on these topics and more during our latest "Heard on the Streets" podcast.
Asia's Green Economic Machine: Why Communication Leaders are Linking Sustainability to Business Strength
By Charlotte Allen
FINN Partners - August 13, 2025
Across Asia, nations are reframing their place in the global economy. Sustainability in these markets is no longer just about compliance. It is about competing in a global economy where environmental responsibility and economic growth are interconnected.
Crisis PR Gone Wrong in 2025: When Silence, Spin, and Misreading the Moment Make Things Worse
By Ronn Torossian, Founder of 5WPR
Everything PR News - August 13, 2025
What follows are four emblematic cases from 2025. Each reveals how crisis responses fail when brands neglect authenticity, empathy, or cultural acuity. These examples offer powerful lessons—for every communicator, every CEO, every brand that values reputation over bravado.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.