Greetings! Fresh insights in your Thursday Daily PR Brief - August 21, 2025
What matters to PR pros in 2025; Generative AI loses its shine; What PR pros can learn from the IR playbook; and more!
Read some of today's best PR and Comms industry news clips:
Media relations, measurement and AI: What matters to PR pros in 2025 (Muck Rack - August 21, 2025)
The Empathy Advantage: The Most Powerful Communications Tool (Forbes - August 21, 2025)
Does Media Coverage Affect What AI Says? (Axia Public Relations - August 20, 2025)
CEOs are talking more — but mostly to their employees (Axios - August 21, 2025)
Announcing Ragan's 2025 CSR awards finalists (Ragan Communications - August 21, 2025)
How is the Journalism Industry Changing? (Institute for Public Relations - August 16, 2025)
How Events Can Strengthen AdTech and Martech PR Campaigns (5W Public Relations - August 21, 2025)
Media relations PR solutions: Tips from industry experts and case studies (Agility PR Solutions - August 21, 2025)
Generative AI Loses Its Shine as Marketers Turn to Data and Agents (CoCreations - August 20, 2025)
What PR pros can learn from the IR playbook (PR Daily - August 21, 2025)
How you can master your message (Media First (UK) - August 21, 2025)
'Perception doesn't match reality' – Is PR overpromising on AI? (PRWeek UK - August 21, 2025)
Summary Section:
Media relations, measurement and AI: What matters to PR pros in 2025
By Kristen Dunleavy
Muck Rack - August 21, 2025
Muck Rack's CEO Greg Galant hosted a live panel discussion on the tech, opportunities and challenges facing PR. Keep reading for five major highlights from the webinar.
The Empathy Advantage: The Most Powerful Communications Tool
By Taazima Kala, Chart.PR, General Manager and Chief Consultant at Hotwire
Forbes - August 21, 2025
In the urgency to manage risk, many brands and businesses forget the one thing that builds resilience from the inside out: simply being human.
Does Media Coverage Affect What AI Says?
Axia Public Relations - August 20, 2025
Discover how AI tools track and improve brand visibility. Learn to boost your media coverage with expert tips from Axia Public Relations.
CEOs are talking more — but mostly to their employees
By Eleanor Hawkins
Axios - August 21, 2025
CEOs are communicating more with employees and internal audiences than they were in 2020, according to a new report by Shallot Communications and Censuswide.
Announcing Ragan's 2025 CSR awards finalists
Ragan Communications - August 21, 2025
Ragan is proud to announce the finalists of the 2025 CSR Awards, honoring the communicators, teams and organizations whose work demonstrates innovation, impact and purpose. This year’s finalists showcase the power of communications to drive meaningful change — whether through advancing sustainability goals, building stronger communities or elevating philanthropic efforts.
How is the Journalism Industry Changing?
Institute for Public Relations - August 16, 2025
Muck Rack examined key trends shaping the journalism industry including disinformation, AI adoption, and journalist preferences. An online survey of 1,515 journalists from the United States, Canada, and India was conducted from April 4-30, 2025.
How Events Can Strengthen AdTech and Martech PR Campaigns
5W Public Relations - August 21, 2025
Learn how industry events strengthen AdTech and Martech PR through media relationships, content creation, and strategic planning. Best practices for success in 2025.
Media relations PR solutions: Tips from industry experts and case studies
By Elsie Oliver
Agility PR Solutions - August 21, 2025
Through real-world case studies and expert-backed media relations advice, this article demonstrates what works and what doesn't in PR and how even small businesses may have a significant impact.
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
CoCreations - August 20, 2025
Generative AI has entered a new phase in Gartner’s 2025 Hype Cycle for Artificial Intelligence. Once touted as the most transformative technology in decades, GenAI is now sliding into what Gartner calls the Trough of Disillusionment. The shift highlights a critical moment for marketers and communicators.
What PR pros can learn from the IR playbook
By Courtney Austermehle
PR Daily - August 21, 2025
Effective IR communication is grounded in substance, supported by data and shaped in alignment with business strategies. These same principles can elevate PR's work as well.
How you can master your message
By Iain Wallace
Media First (UK) - August 21, 2025
How do you create a memorable message? And how do you make it resonate? Whether you have a new product you are about to launch, have made a crucial health breakthrough, or are making news for negative reasons, you only have one chance to create the right message.
'Perception doesn't match reality' – Is PR overpromising on AI?
By Evie Barrett
PRWeek UK - August 21, 2025
As an industry keen to keep up with current events, it's not surprising that many PR pros wish to be frontrunners in the adoption of AI, particularly where there are novel and innovative uses to be discovered. But how do the industry's actions measure up to its word so far?
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.