Good day! Your Thursday Daily PR Brief is attached - August 28, 2025
How Red Lobster became the brand of the season; Why the future of PR depends on who's in the room; How communication teams are using AI; and more!
Read some of today's best PR and Comms industry news clips:
Taylor Swift and Travis Kelce's Engagement Is the Ultimate Cross-Industry Brand Play (PRNEWS - August 27, 2025)
Memo To PR Pros: AI Won’t Take This Part Of Your Job (Forbes - August 27, 2025)
AG1 partnered with 'Tiny Chef' with audience engagement in mind (PR Daily - August 28, 2025)
Why Analyzing Media Sentiment By Frequency is Holding You Back (Institute for Public Relations - August 26, 2025)
Clawing Back: How Red Lobster Became the Brand of the Season (PRsay - August 26, 2025)
From Kitchen Catastrophes to Culinary Confidence: A Microlearning Journey (Spin Sucks - August 28, 2025)
PR Strategies for Launching Toys and Games (5W Public Relations Firm - August 28, 2025)
How communication teams are using AI (Axios - August 28, 2025)
Why the Future of PR Depends on Who's in the Room (CommPRO - August 27, 2025) [VIDEO]
Messaging with the Three C's: Clarity, Consistency, Compassion (Finn Partners - August 27, 2025)
Reddit: Your Next B2B Communications Opportunity (w2comm - August 27, 2025)
How Microsoft fosters its comms ecosystem from the C-suite to the front line (Ragan Communications - August 27, 2025)
Summary Section:
Taylor Swift and Travis Kelce's Engagement Is the Ultimate Cross-Industry Brand Play
By Nicole Tidei
PRNEWS - August 27, 2025
Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.
Memo To PR Pros: AI Won’t Take This Part Of Your Job
By Nancy Marshall, The PR Maven
Forbes - August 27, 2025
What AI can never replace is human interaction, and therein lies a competitive advantage for PR professionals who are willing to roll up their sleeves and interact with others. I’m not referring to chatbots; I’m referring to true human conversations, including face-to-face meetings.
AG1 partnered with 'Tiny Chef' with audience engagement in mind
By Courtney Blackann
PR Daily - August 28, 2025
When Nickelodeon's "The Tiny Chef Show," was unexpectedly canceled earlier this summer, its creators made a farewell video that went viral and sparked a crowdfunding movement aimed at saving the beloved host.
Why Analyzing Media Sentiment By Frequency is Holding You Back
By Philip Odiakose
Institute for Public Relations - August 26, 2025
As someone who has spent over 15 years working directly in public relations measurement and intelligence and more than a decade helping brands make sense of their media performance, I can say with confidence (and a touch of media analysis fatigue) that not all PR metrics are doing what we think they are doing.
Clawing Back: How Red Lobster Became the Brand of the Season
By John Elsasser
PRsay - August 26, 2025
From viral TikToks to seafood boil flavor drops and a buzzy new CEO, Red Lobster has become one of the biggest success stories for a brand this season.
From Kitchen Catastrophes to Culinary Confidence: A Microlearning Journey
By Shelly Verkamp
Spin Sucks - August 28, 2025
Shelly Verkamp explains how to use microlearning to break down complex skills or concepts into bite-sized, digestible pieces.
PR Strategies for Launching Toys and Games
5W Public Relations Firm - August 28, 2025
Learn how to build PR buzz for toy and game launches through pre-launch campaigns, influencer partnerships, media events, and community engagement strategies.
How communication teams are using AI
By Eleanor Hawkins
Axios - August 28, 2025
Some communications teams are taking it upon themselves to create AI solutions tailored to their specific workflows. These tools automate a lot of the comms grunt work, creating more time for the team to focus on tasks and strategies that can drive the business forward.
Why the Future of PR Depends on Who's in the Room [VIDEO]
CommPRO - August 27, 2025
Carmella Glover, CEO of the Diversity Action Alliance, believes that communications can change the world, but only if the industry itself reflects the world it aims to reach.
Messaging with the Three C's: Clarity, Consistency, Compassion
By Daniel Odonnell
Finn Partners - August 27, 2025
Health messaging is care. And the difference between effective and ineffective messaging comes down to three qualities: clarity, consistency, and compassion.
Reddit: Your Next B2B Communications Opportunity
By Jessica Foreman
w2comm - August 27, 2025
Reddit is a powerful online community forum with the ability to shape industry conversations, buying decisions and brand perceptions, and with nearly two in three people in the U.S. using Reddit as a search engine at least once a week, it's only becoming more influential.
How Microsoft fosters its comms ecosystem from the C-suite to the front line
By Sean Devlin
Ragan Communications - August 27, 2025
A brand's story is best told through its people — that's true both internally and externally. But it's also important to consider the individuals telling an organization's story, and the steps communicators can take to put them in the best position to share their views and experiences in an impactful way.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.