Greetings! Your Thursday Daily PR Brief is here - September 4, 2025

Why trolling is winning the battle for attention; Better interview questions for comms pros; CCOs face expanding remits and limited resources; and more!

Sep 04, 2025

Read some of today's best PR and Comms industry news clips:

Summary Section:

Why trolling is winning the battle for attention
By Eleanor Hawkins
Axios - September 4, 2025
Trolling is the social media strategy du jour, with governors, sports teams and top American brands engaging in online snark. It's a risky tactic, but if done right, it can be an effective way to grab attention and differentiate yourself from competitors.

Five Better Interview Questions For Communications Professionals
By Eric Brown, VP of Corporate Marketing at Aviatrix
Forbes - September 4, 2025
Ask better questions, and you'll find better candidates who can truly elevate your organization's communications efforts.

What is PR in 2025?
By Ronn Torossian, Founder of 5WPR
O'Dwyer's - September 4, 2025
In 2025, public relations is not just alive—it's thriving, evolving and more essential than ever. But it's not the same PR your predecessors knew.

When AI goes wrong: Lessons from the Sphere and Will Smith
By Karen Freberg
PR Daily - September 3, 2025
From drafting press releases at lightning speed to predicting the next trending story before it even breaks, AI is becoming a key part of what we do in our strategic, creative, and even crisis work. However, with all of the benefits and features it brings, it also can bring chaos in unexpected places and bring forth new challenges to the table.

How to Improve Information Retention on Social Media
By Luna T Frauhammer and Jana H Dreston
Institute for Public Relations - September 2, 2025
Luna T. Frauhammer and Jana H. Dreston examined how people retain scientific knowledge from various social media compared to email newsletters, and which factors most affect information retention.

S&T Live Recap: Building Business and Staying Connected as an Independent PR Pro [VIDEO]
PRsay - September 4, 2025
"A lot of us went independent because we were pushed off a cliff," Mila Fairfax said. "I went independent in 2007. I had been with the American Red Cross, and their funding for my role ended." Fairfax, principal of Fairfax Image in Walnut Creek, Calif., and chair of PRSA's Independent Practitioners Alliance (IPA), was a guest for the Aug. 26 Strategies & Tactics Live, PRSA's monthly livestream on LinkedIn.

How Unilever's AI-driven Dove campaign redefined digital PR
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - September 4, 2025
What began as a soap promotion transformed into a data-fueled cultural narrative, generating more than 3.5 billion social impressions, reaching half of its purchases from new customers, and delivering unmatched scale and efficiency.

Does AI Understand Reputation?
Axia Public Relations - September 4, 2025
Learn where AI can assist and fall short in reputation management in public relations—and how your team can keep human judgment at the center.

Bruce Wawrzyniak on journey from Summer Olympics PR leader to agency founder, using press releases as 'common tools'
By Issac Morgan
EIN Presswire - September 3, 2025
In the world of sports, there are champions on the field and off it — sometimes even behind a desk. Bruce Wawrzyniak is one of them. A public relations leader, he spent nearly a decade handling communications for two professional teams, one in the National Hockey League and another in indoor lacrosse. But that was just one part of his public relations career.

Celebrating the winners of Ragan's 2025 CSR Awards: See the list
Ragan Communications - September 4, 2025
Ragan is proud to announce the winners of the 2025 CSR Awards, honoring the communicators, teams and organizations making a meaningful difference through purpose-driven work. This year's group of winners demonstrates the power of communications to drive progress on sustainability, social impact, equity and community building.

PR Masters Series Episode #102 - Raymond Crosby [PODCAST]
CommPRO - September 4, 2025
When Raymond Crosby, President & CEO of Crosby Marketing, joined Art Stevens on the PR Masters Podcast, the conversation was as much about his five decades of perspective as it was about the road ahead for the industry.

Page Study Confirms CCOs Face Expanding Remits, Limited Resources
By Diana Marszalek
PRovoke Media - September 4, 2025
Page’s new Navigator benchmark — the first step in a multi-part initiative — shows nearly 60% of leaders underfunded despite $17M average budgets. The broader effort aims to equip CCOs with data, tools and peer learning to meet rising demands.

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All reports made with the help of Report Mule.

Daily PR Brief

Greetings! Your Thursday Daily PR Brief is here - September 4, 2025

Why trolling is winning the battle for attention; Better interview questions for comms pros; CCOs face expanding remits and limited resources; and more!

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