Good day! Thursday's Daily PR Brief is attached - September 18, 2025
PR lessons from the Mitchum itching crisis; Suspension of Jimmy Kimmel signals new risks for PR; How to write a media pitch that gets results; more!
Read some of today's best PR and Comms industry news clips:
PR lessons from the Mitchum itching crisis (PRmoment (UK) - September 17, 2025)
Accounts in Transit: Orchestra Lands Tourism New Zealand (O'Dwyer's - September 17, 2025)
The Scoop: Ben & Jerry's co-founder departs, highlights tension between activism and corporate ownership (PR Daily - September 17, 2025)
Why Narrative Intelligence and GEO Are Redefining Reputation Risk (PRNEWS - September 15, 2025)
How Trust and Skills in AI Drive Its Workplace Use (Institute for Public Relations - September 16, 2025)
The death of the email pitch? PR in the age of Slack, Discord & DMs (Agility PR Solutions - September 18, 2025)
How to Write a Media Pitch That Gets Results (Meltwater - September 16, 2025)
Pet PR Done Well: Lessons from Two Standout Campaigns (Everything PR News - September 18, 2025)
Uniting the workforce in the age of outrage (PR Academy (UK) - September 18, 2025)
ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media (CommPRO - September 18, 2025)
How To Craft Press Releases and Announcements That Generate Strong Media Interest (5W Public Relations Firm - September 18, 2025)
Ragan/Harris X survey looks at how CEOs and communicators view comms (Ragan Communications - September 18, 2025)
Summary Section:
PR lessons from the Mitchum itching crisis
By Richard Merrin, CEO at Spreckley
PRmoment (UK) - September 17, 2025
Deodorant brand Mitchum has faced criticism in recent weeks as products across its core range are reported to have caused rashes, burns and itching for swathes of its customer base. In response, its customers have been turning to TikTok to share their woes, with multiple posts gaining millions of views.
Accounts in Transit: Orchestra Lands Tourism New Zealand
By Steve Barnes
O'Dwyer's - September 17, 2025
Orchestra is named US PR agency of record for Tourism New Zealand, plus news from Tier One Partners, Orange Orchard and Golin.
The Scoop: Ben & Jerry's co-founder departs, highlights tension between activism and corporate ownership
By Courtney Blackann
PR Daily - September 17, 2025
Ben & Jerry's co-founder Jerry Greenfield has resigned after 47 years, saying the brand's activist voice has been "silenced" under Unilever. Plus: Sincerely Yours launch shows power of building relationships; Fiverr CEO cuts jobs with 'fewer people, more productivity' message.
Why Narrative Intelligence and GEO Are Redefining Reputation Risk
By Michael Brito
PRNEWS - September 15, 2025
Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.
How Trust and Skills in AI Drive Its Workplace Use
Institute for Public Relations - September 16, 2025
TD Bank explored Americans’ trust in AI and its impact in the workplace. As part of the survey, participants rated their AI knowledge and proficiency on a letter grade scale, then completed a quiz to test the accuracy of those self-assessments.
The death of the email pitch? PR in the age of Slack, Discord & DMs
By Catherine Schwartz
Agility PR Solutions - September 18, 2025
Professionally executed email strategy is still the most important channel for connecting with journalists, but you can't rely on email alone to get the results you'd like to see. To get results today, you're going to need a multi-channel outreach strategy.
How to Write a Media Pitch That Gets Results
By Guv Callahan
Meltwater - September 16, 2025
Learn how to write a media pitch that grabs journalists’ attention, boosts your outreach success, and helps you land media coverage.
Pet PR Done Well: Lessons from Two Standout Campaigns
Everything PR News - September 18, 2025
At its best, pet-focused public relations doesn't just sell products — it tells stories that touch emotions, mobilize communities, and build lasting loyalty. Unlike other industries where messaging is rational, pet PR taps into something primal: our deep, emotional bond with animals.
Uniting the workforce in the age of outrage
By Megan Howe
PR Academy (UK) - September 18, 2025
Today, companies face increasing pressure to take a stand on political issues, many of which have nothing to do with their mission, service lines, or values.
ABC Suspension of Jimmy Kimmel Signals New Risks for PR in Polarized Media
CommPRO - September 18, 2025
Jimmy Kimmel's suspension by ABC reveals how political and corporate forces can swiftly silence voices, offering PR leaders urgent lessons in risk and reputation management.
How To Craft Press Releases and Announcements That Generate Strong Media Interest
5W Public Relations Firm - September 18, 2025
Strong press releases form the foundation of any successful ski resort launch campaign. The key lies in crafting compelling narratives that highlight unique selling points while providing journalists with valuable, quotable content.
Ragan/Harris X survey looks at how CEOs and communicators view comms
By Sean Devlin
Ragan Communications - September 18, 2025
In anticipation of this year’s edition of the survey, let’s take a quick look back at some of the highlights from last year’s survey and the key takeaways for internal communications professionals.
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