Your Thursday Daily PR Brief is here! - September 25, 2025
MrBeast’s Feastables case signals a reckoning; 5 PR challenges in an era of algorithm-driven news feeds; Moving beyond platform-first thinking; and more!
Read some of today's best PR and Comms industry news clips:
MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy (CommPRO - September 25, 2025)
Do You Know What LLMs Say About Your Brand? (O’Dwyer’s - September 19, 2025)
How fewer earnings reports could reshape companywide communications (PR Daily - September 25, 2025)
The Communicator’s Coach – IPR Column – CEO Handcuffs (Institute for Public Relations - September 1, 2025)
How Student-Run PR Agencies Are Bridging the Nonprofit Funding Gap (PRsay - September 25, 2025)
How PR Promotes Innovation in the Gaming Sector (5W Public Relations Firm - September 25, 2025)
5 PR challenges in an era of algorithm-driven news feeds (Agility PR Solutions - September 25, 2025)
Why Earned Media is So Powerful in the Age of AI and GEO (Axia Public Relations - September 23, 2025)
The Most-Asked Social Question of 2025: How Do We Start on Reddit? (This Week in Social Media with Arik Hanson - September 22, 2025)
Smarter Channel Planning: Moving Beyond Platform-First Thinking (Franco - September 24, 2025)
Q&A: How Communications Expertise Can Bridge the Gap in Pharmaceutical Patient Education (Landis Communications - September 24, 2025)
PRovoke LatAm 2025: Reputation in the New Era of (Purposeful) AI (PRovoke Media - September 23, 2025)
Summary Section:
MrBeast’s Feastables Case Signals a Reckoning in Kids’ Advertising and Privacy
CommPRO - September 25, 2025
The Children’s Advertising Review Unit (CARU) has formally recommended that MrBeast’s media company and his snack brand Feastables overhaul their advertising and data collection practices. The case highlights how fast-growing creator-driven companies are colliding with established children’s advertising standards and federal privacy law.
Do You Know What LLMs Say About Your Brand?
By Patti Trainor-Wrazej
O’Dwyer’s - September 19, 2025
AI engines are the new intermediaries between brands and consumers. Yet most brands who monitor their coverage and pay for brand reputation management have no idea what LLMs are saying about them.
How fewer earnings reports could reshape companywide communications
By Allison Carter
PR Daily - September 25, 2025
Prompted by President Donald Trump, the Securities Exchange Commission is expected to soon propose reducing the required number of earnings reports from publicly traded companies from quarterly to semiannually.
The Communicator’s Coach – IPR Column – CEO Handcuffs
By Laura McHale
Institute for Public Relations - September 1, 2025
The Communicator’s Coach is a new monthly column where communicators can ask questions and advice of Dr. Laura McHale. Dear Dr. Laura, I’ve been a CCO for several years, brought in by the current CEO. The company is being purchased by a private equity firm, which means a leadership transition is coming. Given my close ties to the current CEO, are my days numbered?
How Student-Run PR Agencies Are Bridging the Nonprofit Funding Gap
By Helen Lloyd, APR
PRsay - September 25, 2025
Recent cuts to federal funding for research and foreign aid have put many nonprofit organizations in a precarious position, forcing them to make tough decisions about what to prioritize. The good news is that the public relations profession doesn’t dwell on challenges. It finds solutions. This is where student-run PR agencies at colleges and universities are stepping in.
How PR Promotes Innovation in the Gaming Sector
5W Public Relations Firm - September 25, 2025
Discover how PR drives gaming innovation by showcasing VR, AR and blockchain tech. Learn strategic communication methods that highlight unique gameplay features.
5 PR challenges in an era of algorithm-driven news feeds
By Catherine Schwartz
Agility PR Solutions - September 25, 2025
With advancing modern technologies, changing consumer behaviors, and evolving industry trends, PR practitioners face emerging hurdles along the way. Here we look at the top PR challenges in an era of algorithm-driven news feeds, how to overcome these challenges and make your PR campaigns truly work.
Why Earned Media is So Powerful in the Age of AI and GEO
Axia Public Relations - September 23, 2025
Discover how earned media and AI relations redefine brand visibility and credibility, driving success in digital PR strategies for long-term impact.
The Most-Asked Social Question of 2025: How Do We Start on Reddit?
By Arik Hanson
This Week in Social Media with Arik Hanson - September 22, 2025
For the last year or so now we’ve seen a steady diet of articles almost imploring brands to join Reddit. And, to be clear, the reasons make a lot of sense.
Smarter Channel Planning: Moving Beyond Platform-First Thinking
By Lexi Trimpe, Director of Digital + AI at Franco
Franco - September 24, 2025
Smarter planning means aligning content with channel purpose, measuring meaningful outcomes and making optimizations based on audience needs.
Q&A: How Communications Expertise Can Bridge the Gap in Pharmaceutical Patient Education
By Brianne Miller
Landis Communications - September 24, 2025
This conversation between David and Brianne Miller, Managing Director of Landis Communications and his colleague of 25+ years, explores how David’s communications background (and 35+ years of healthcare marketing experience) influenced his patient experience and offers insights into how pharmaceutical companies can better leverage strategic communications to improve patient outcomes and business results.
PRovoke LatAm 2025: Reputation in the New Era of (Purposeful) AI
By Diana Marszalek
PRovoke Media - September 23, 2025
At the PRovoke LatAm Summit in São Paulo, RepTrak’s Stephen Hahn and Abracom’s Sheila Magri discussed how AI is reshaping reputation.
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