Hello! Catch up with Thursday's Daily PR Brief - October 2, 2025

BART’s case study in culture-driven comms; Why modern link building amplifies PR success; Climbing the ladder as a comms leader; and more!

Oct 02, 2025

Pi.1415926535, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

Read some of today's best PR and Comms industry news clips:

Summary Section:

BART’s speedrun craze is a case study in culture-driven comms
By Courtney Blackann
PR Daily - October 2, 2025
When Alicia Trost, chief communications officer at the Bay Area Rapid Transit, or BART, spotted a quirky trend called “transit speedrunning” she knew she had a unique opportunity on her hands.

Phill McGowan on How To Build Successful Thought Leadership Campaigns - Passle’s CMO Series [PODCAST]
JD Supra - September 30, 2025
In today’s episode of the CMO Series Podcast, Charlie speaks with a former guest on the series, Phill McGowan, who has led marketing and communications at top law firms including Jenner & Block, Crowell & Moring, and Reed Smith.

Treating Mental Health As A Business Imperative [PODCAST]
By Ken Jacobs
O’Dwyer’s - October 2, 2025
In this episode of Taking the Lead, Rubenstein’s Christina Stokes discusses why mental health must be treated as a business priority, how DEI fuels stronger teams and better results, and the unexpected leadership lessons she has carried from her mentors and her background in music.

Pioneer Raoul A. Cortez (1905-1971)
Institute for Public Relations - September 1, 2025
Raoul A. Cortez was born Oct. 17, 1905, in Veracruz, Mexico, and immigrated to San Antonio, Texas, with his family as a child. He began his career in the 1930s writing for a San Antonio newspaper, La Prensa, before moving into radio production and advertising.

History Repeats: Leadership Lessons in Crisis
By Matt Charles
Spin Sucks - October 2, 2025
Why do we keep making the same mistakes in crisis response throughout history? Matt Charles says it usually comes down to one factor: leadership.

From inbox to index: Why modern link building amplifies PR success
By Larry Alton
Agility PR Solutions - October 2, 2025
Once upon a time, PR professionals obsessed over media lists and newsroom targets, hoping their crafted narratives would land in inboxes and, fingers crossed, hit the news. Fast forward to today, and there’s a new sidekick enhancing the reach and ROI of every press campaign: modern link building.

Reddit Is the Word-of-Mouth You’re Ignoring
Axia Public Relations - October 2, 2025
Reddit shapes how people see your brand. Use social media and reputation management strategies to listen, respond, and build trust effectively.

Truth Is the Only Foundation for Climate Storytelling
CommPRO - October 2, 2025
In a room full of senior communicators debating greenwashing, accountability and audience fatigue, one comment landed with force. “The truth is a good place to start.”

Climbing the ladder as a comms leader: 5 ways to get promoted and thrive from day one
By Mary Olson-Menzel and Michelle Powers
Ragan Communications - October 2, 2025
Earning that next step up, whether that’s a VP role or a C-suite position, requires more than just tactical excellence. It calls for expanding your influence, showing up as a leader, creating measurable impact and value, and modeling the resilience that others will follow. Here’s how to position yourself for your next big move.

What is social listening, and why it matters for PR
By Marina Grudeva
Muck Rack - October 2, 2025
Social listening tracks conversations across platforms to give you the full picture of your brand reputation, industry trends and competitor activity. Here’s why it matters for public relations pros.

Under Armour and Hogwarts — How Fitness and Fantasy Built Brand Trust Through Storytelling
Everything PR News - October 2, 2025
One sells spells. The other sells sweat. And yet, both Harry Potter and Under Armour have built two of the most resonant, recognizable franchises of the 21st century.

An Interview: Zoya Hasan, Forbes
By Meredith Klein
Meredith & The Media - September 29, 2025
The 2025 Forbes Under 30 Summit kicked off September 28th in Ohio for its third and biggest iteration yet. Across four days in Columbus, Forbes convenes the world’s top young leaders, founders and creators. Ahead of this, I sat down with Zoya Hasan, a reporter on the Under 30 team at Forbes.

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All reports made with the help of Report Mule.

Daily PR Brief

Hello! Catch up with Thursday's Daily PR Brief - October 2, 2025

BART’s case study in culture-driven comms; Why modern link building amplifies PR success; Climbing the ladder as a comms leader; and more!

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