Check out your Thursday Daily PR Brief! - October 9, 2025
Habitat for Humanity on PR insights; When digital good intentions go awry; Signs you’ve outgrown your media contact database; more!
Read some of today's best PR and Comms industry news clips:
Habitat for Humanity on PR Insights | On Top of PR (Axia Public Relations - October 7, 2025) [PODCAST]
AI brands are using pop-ups and events to build awareness and trust (Axios - October 9, 2025)
PR Daily Awards 2025 finalists announced: See the full list (PR Daily - October 9, 2025)
How to Make Press Releases Work for Journalists and AI Algorithms (PRNEWS - October 8, 2025)
The Power of Asking What’s Next for Integrated Communications (Spin Sucks - October 9, 2025)
AI Is Just a Tool. The Writer Still Matters. (O’Dwyer’s - October 9, 2025)
5 Signs You’ve Outgrown Your Media Contact Database (Agility PR Solutions - October 8, 2025)
Tylenol’s Crisis Tests Crisis Communications Playbook, Says Lori Russo (CommPRO - October 7, 2025)
Inside an Amazon leader’s approach to leading through listening and storytelling (Ragan Communications - October 8, 2025)
When Digital Good Intentions Go Awry: The Bioré Mental Health Mishap (Everything PR News - October 9, 2025)
PR’s DEI ‘hypocrites’ attacked on PRWeek podcast (PRWeek UK - October 9, 2025) [PODCAST]
Summary Section:
Habitat for Humanity on PR Insights | On Top of PR [PODCAST]
Axia Public Relations - October 7, 2025
In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.
AI brands are using pop-ups and events to build awareness and trust
By Eleanor Hawkins
Axios - October 9, 2025
There was a line around the block in New York City’s West Village this week as tech enthusiasts, creators and curious passersby waited to check out Anthropic’s pop-up, the Claude cafe inside the Air Mail newsstand.
PR Daily Awards 2025 finalists announced: See the full list
PR Daily - October 9, 2025
As the communications landscape continues to evolve at a breakneck pace, the PR community has once again risen to the challenge, bringing fresh thinking, strategic agility and creative tenacity to campaigns big and small.
How to Make Press Releases Work for Journalists and AI Algorithms
By Nicole Schuman
PRNEWS - October 8, 2025
In this exclusive Q&A, Yesenia Reinoso, Founder and Principal at Y Communicate explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.
The Power of Asking What’s Next for Integrated Communications
By Travis Claytor
Spin Sucks - October 9, 2025
Integrated communications isn’t about one win. Travis Claytor explains how consistent progress comes from the discipline of always asking “what’s next?”
AI Is Just a Tool. The Writer Still Matters.
By Nathan Miller
O’Dwyer’s - October 9, 2025
It masquerades as a brain, but without human judgment it’s only noise.
5 Signs You’ve Outgrown Your Media Contact Database
By Osama Saeed
Agility PR Solutions - October 8, 2025
Consider this scenario: your team has perfected a press release for a game-changing launch. One that promises to save time and deliver unmatched value to your audience. You send it out through your media contact database with high hopes… but it’s met with silence. No coverage. No buzz.
Tylenol’s Crisis Tests Crisis Communications Playbook, Says Lori Russo
CommPRO - October 7, 2025
An inside look at how one of PR’s top leaders would tackle the escalating Tylenol controversy.
Inside an Amazon leader’s approach to leading through listening and storytelling
By Isis Simpson-Mersha
Ragan Communications - October 8, 2025
Ebony Lincoln is a senior communications manager for Amazon’s delivery service partners experience team, where she leads high-impact strategies that elevate the delivery service partner experience, align stakeholders and drive scalable results across the Americas.
When Digital Good Intentions Go Awry: The Bioré Mental Health Mishap
Everything PR News - October 9, 2025
In 2023, skincare brand Bioré attempted to mesh mental health awareness with product promotion—and learned a harsh lesson in unintended insensitivity.
PR’s DEI ‘hypocrites’ attacked on PRWeek podcast [PODCAST]
PRWeek UK - October 9, 2025
PR’s pay gaps, and its DEI efforts in general, are under the spotlight in PRWeek’s latest Beyond the Noise podcast.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.