Read some of today’s best PR and Comms industry news clips:
Stories of 'badass do-gooders' are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer (PR Daily - October 15, 2026)
Ben & Jerry's Co-Founder: Authenticity Is the Work, Not the Ad (PRNEWS - October 14, 2026)
PR 2030: The Transformation Study (Institute for Public Relations - October 1, 2026)
Can you trust your AI? | On Top of PR (Axia Public Relations - October 13, 2026) [PODCAST]
How to Work With a PR Agency: What You Should Share (Caliber - October 14, 2026)
We Are All Disaster Survivors Now (CIPR Crisis Comms Network - October 10, 2026)
The Big Apple Conversation: CommPRO Talks With Sharon Moshavi (CommPRO - October 12, 2026)
Can you tell when a video's script was written by a machine? (EIN Presswire - October 13, 2026)
AI is changing the newsroom, but not what makes a good story (FINN Partners - October 9, 2026)
FGS Report: Public Trust in AI Lags Other Technologies (PRovoke - October 14, 2026)
Assessing Content Debt: When More Content Starts Working Against You (Walker Sands - October 9, 2026)
Prove the ROI of AI before leaders ask (Ragan Communications - October 15, 2026)
We're Gonna Need To See Some ID (The Colab Brief - October 13, 2026)
PR Firm News: Messina Group Rebrands as Fortius Global (O'Dwyer's - October 14, 2026)
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Summary Section:
Stories of 'badass do-gooders' are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
By Allison Carter
PR Daily - October 15, 2026
Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would like them to also know about the nurses who helicopter into northern Nigeria, risking their lives to safely deliver babies.
Ben & Jerry's Co-Founder: Authenticity Is the Work, Not the Ad
By Nicole Schuman
PRNEWS - October 14, 2026
Ben & Jerry's has spent decades proving a brand can take a stand and still sell a lot of ice cream. Now co-founder Ben Cohen says that stand is at risk, and he's asking marketers and communicators for help.
PR 2030: The Transformation Study
By Dr. April Yue, Boston University & Dr. Tina McCorkindale, Institute for Public Relations
Institute for Public Relations - October 1, 2026
A report on the capabilities, challenges, and opportunities impacting the PR profession in Asia, Africa, and the Middle East.
Can you trust your AI? | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - October 13, 2026
In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output.
How to Work With a PR Agency: What You Should Share
By Emily Mann
Caliber - October 14, 2026
Even the best PR agency can't uncover opportunities it doesn't know exist.
We Are All Disaster Survivors Now
CIPR Crisis Comms Network - October 10, 2026
Lucy is the UK’s foremost authority on recovering from disasters and has spent much of her career dealing with the aftermath of events most of us hope never to encounter. During our session, we got talking about the Covid-19 pandemic and the long tail it has left behind. She remarked: “We are all disaster survivors now.”
The Big Apple Conversation: CommPRO Talks With Sharon Moshavi
CommPRO - October 12, 2026
The 2026 PRSA-NY President's Award recipient on journalism, trust, press freedom and why credible information matters more than ever.
Can you tell when a video's script was written by a machine?
By Issac Morgan
EIN Presswire - October 13, 2026
WINER MEDIA’s co-founder explains how to spot AI slop in a video and how his platform keeps a human voice in scripts.
AI is changing the newsroom, but not what makes a good story
By Daniel Odonnell
FINN Partners - October 9, 2026
AI is changing more than how reporters find and verify stories. It's changing how their work gets measured, and what that means for the pitches, sources, and coverage decisions on their end of the inbox.
FGS Report: Public Trust in AI Lags Other Technologies
By Paul Holmes
PRovoke - October 14, 2026
Almost two-thirds (63%) believe AI safety should be prioritized above the global AI race and only 7% believe AI companies should be left to self-regulate.
Assessing Content Debt: When More Content Starts Working Against You
By Tim Morral
Walker Sands - October 9, 2026
Most established B2B enterprises don't have a content shortage. They have years of blog posts, reports, bylines, webinars, case studies, campaign assets and sales materials spread across websites, resource centers, CRMs and internal repositories. And they're adding to that inventory every month. The question is: What's all that content adding up to?
Prove the ROI of AI before leaders ask
By Stephanie Nivinskus
Ragan Communications - October 15, 2026
Comms teams struggle to track results. Build your scorecard around these four KPIs to change that.
We're Gonna Need To See Some ID
By Ash + Lizzy
The Colab Brief - October 13, 2026
Y'all. We've got a problem. Apparently, we've reached the point where journalists need to make sure the person sending them a quote is, in fact, the person sending them a quote.
PR Firm News: Messina Group Rebrands as Fortius Global
By Steve Barnes
O'Dwyer's - October 14, 2026
PR firm news from The Messina Group, The New York Chapter of the National Investor Relations Institute, Billion Dollar Boy Group.
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All reports made with the help of Report Mule.