Good Thursday! Peruse today's Daily PR Brief - October 16, 2025
Lessons for communicators in the Pentagon press policy standoff; Myths about trust in the age of AI; The true power of entertainment PR; and more!
Read some of today's best PR and Comms industry news clips:
Pentagon Press Policy Standoff: Lessons for Communicators (PRNEWS - October 15, 2025)
What 18 Agency Leaders Want Their Legacy To Be (Forbes - October 15, 2025)
PSAs Offer Great Value When Designed for Public Good (O’Dwyer’s - October 16, 2025)
The Scoop: Katie Porter’s crisis response shows why half-apologies don’t cut it - PR Daily (PR Daily - October 15, 2025)
Member Mondays Recap: How Communicators Can Turn AI Efficiency Into Strategic Impact (PRsay - October 14, 2025)
5 Myths About Trust in the Age of AI (Spin Sucks - October 16, 2025)
Stunt Watch: Aldi’s warm potato jacket, Bowel Cancer UK’s advice and Hyundai’s tasty stunt (PRmoment (UK) - October 16, 2025)
How influencer partnerships are redefining PR strategy for beauty and fragrance brands (Agility PR Solutions - October 16, 2025)
How Google’s AI mode rewards credibility not clickbait (Axia Public Relations - October 16, 2025)
Amazon’s Tiffany Pedersen Says Employer Brand Is Now the Heartbeat of Corporate Reputation (CommPRO - October 16, 2025)
How to write a PR brief that gets results in 2026 (Firefly - October 15, 2025)
From stressed duck to graceful swan: Leadership presence in communications (Ragan Communications - October 15, 2025)
Behind Every Spotlight: The True Power of Entertainment PR (Everything PR News - October 15, 2025)
Summary Section:
Pentagon Press Policy Standoff: Lessons for Communicators
By Julio E. Ligorria
PRNEWS - October 15, 2025
In attempting to manage perception through control, the current U.S. Secretary of Defense and former Fox News host, Pete Hegseth, exposes a truth long known to communicators: those who fear scrutiny rarely grasp its value.
What 18 Agency Leaders Want Their Legacy To Be
By Forbes Agency Council
Forbes - October 15, 2025
An effective leader’s vision of legacy often reflects a commitment to centering people as the driving force behind their success. Here, 18 members of Forbes Agency Council reveal how they hope to be remembered long after their tenure ends, the impact they wish to leave behind, and why.
PSAs Offer Great Value When Designed for Public Good
By Christine O’Dwyer
O’Dwyer’s - October 16, 2025
When created to help serve the public or a community, public service announcements (PSAs) can provide tremendous value to an organization trying to get their message out to the public over the radio and TV airwaves at a fraction of the cost of creating traditional advertising campaigns, but certain standards should be followed in order for TV and radio stations to air them for free.
The Scoop: Katie Porter’s crisis response shows why half-apologies don’t cut it - PR Daily
By Courtney Blackann
PR Daily - October 15, 2025
California governor hopeful, Katie Porter, has publicly apologized nearly two weeks after a video surfaced that cast her in a harsh light, and a week after a rocky media interview showed her being combative with a reporter. Porter apologized, but only partly.
Member Mondays Recap: How Communicators Can Turn AI Efficiency Into Strategic Impact
PRsay - October 14, 2025
As AI continues to evolve, so does the conversation about its role in public relations. But despite its growing sophistication, most communicators are still using the technology for one thing above all else — efficiency.
5 Myths About Trust in the Age of AI
By Travis Claytor
Spin Sucks - October 16, 2025
What if everything you’ve been told about building trust is wrong? Travis Claytor unpacks five myths that shape how we earn credibility in the age of AI.
Stunt Watch: Aldi’s warm potato jacket, Bowel Cancer UK’s advice and Hyundai’s tasty stunt
By Amy Jones, Creative Director at Hope & Glory
PRmoment (UK) - October 16, 2025
Amongst an absolute dearth of fun pre-Halloween stunts (please guys, Kim Allen is writing next week, give us some pumpkin heads and invisible costumes), Taylor Herring saves the day by reminding us it’s jacket potato season.
How influencer partnerships are redefining PR strategy for beauty and fragrance brands
By Anna Zoey
Agility PR Solutions - October 16, 2025
Public relations in the beauty and fragrance sectors is undergoing a strategic shift. As consumer expectations evolve, influencer partnerships have become a central pillar of PR strategy, not as promotional tools, but as co-creators of brand credibility and narrative depth. Public relations in the beauty and fragrance sectors is undergoing a strategic shift. Where once traditional media coverage defined success, audiences today look for authenticity, reliability, and trust. As consumer expectations evolve, influencer partnerships have
How Google’s AI mode rewards credibility not clickbait
Axia Public Relations - October 16, 2025
Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.
Amazon’s Tiffany Pedersen Says Employer Brand Is Now the Heartbeat of Corporate Reputation
CommPRO - October 16, 2025
Amazon’s Tiffany Pedersen revealed how brand purpose, employee advocacy, and AI are reshaping how companies attract both customers and talent.
How to write a PR brief that gets results in 2026
By Charlotte Stoel
Firefly - October 15, 2025
A well-crafted PR brief is more than guidance, it sets the tone for a partnership full of possibility.
From stressed duck to graceful swan: Leadership presence in communications
By Mary Olson-Menzel & Michelle Powers
Ragan Communications - October 15, 2025
In the world of communications leadership, appearances matter: your team, peers and executives look to you for signals on how to interpret and respond to challenges. This brings to mind the plight of the duck.
Behind Every Spotlight: The True Power of Entertainment PR
Everything PR News - October 15, 2025
The glitz, the headlines, the coveted red carpets—none are mere accidents. They’re the result of strategic narratives, expert timing, and a deep understanding of public perception: they are the craft of entertainment public relations.
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