It's Thursday! Fresh insights in today's Daily PR Brief - October 23, 2025
How smart PR is transforming Kazakhstan tourism; The evolution of the modern PR agency; Earned media in the AI age; more!
Read some of today's best PR and Comms industry news clips:
Building A Strong PR Business: 3 Skills & Character Traits For Success (Forbes - October 23, 2025)
Kazakhstan: From Borat to Brilliance — How Smart PR is Transforming Tourism (Everything PR News - October 22, 2025)
Weber Shandwick inks multimillion-dollar deal with Google for custom AI platform (Axios - October 23, 2025)
PR Firm News: Next 15 Consolidates B2B Shops (O’Dwyer’s - October 22, 2025)
This is who Americans trust most for news (it’s not the media or AI) (PR Daily - October 23, 2025)
A look at what today’s employees seek from internal comms (Ragan Communications - October 23, 2025)
10 Emerging Career Paths in an AI-Influenced Landscape (PRsay - October 22, 2025)
‘I thought it was crazy, but I got the job,’ Raptor PR’s Clara Vazquez explains her PR game plan (PRmoment (UK) - October 16, 2025)
Earned media in the AI age—how algorithms are shaping visibility (Agility PR Solutions - October 22, 2025)
How Bose Turns Authentic Creator Partnerships Into Brand Power (CommPRO - October 21, 2025)
What marketing experts miss about consistency on LinkedIn (Axia Public Relations - October 23, 2025)
Q3 Crisis Review: When Conduct, Culture and Context Collide (PRovoke Media - October 22, 2025)
The evolution of the modern PR agency: Strategy over spin (Agility PR Solutions - October 23, 2025)
Summary Section:
Building A Strong PR Business: 3 Skills & Character Traits For Success
By Jodi Amendola
Forbes - October 23, 2025
These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.
Kazakhstan: From Borat to Brilliance — How Smart PR is Transforming Tourism
Everything PR News - October 22, 2025
Kazakhstan’s journey from a Borat stereotype to a destination of culture, nature, and modernity offers a masterclass in public relations for tourism — a lesson in how a nation can rewrite its narrative and capture the world’s curiosity on its own terms.
Weber Shandwick inks multimillion-dollar deal with Google for custom AI platform
By Eleanor Hawkins
Axios - October 23, 2025
Global communications firm Weber Shandwick has inked a seven-figure, three-year deal with Google to create a custom, agentic AI platform for its employees and clients, Axios exclusively reports.
PR Firm News: Next 15 Consolidates B2B Shops
By Steve Barnes
O’Dwyer’s - October 22, 2025
Next 15 Group is bringing five of its B2B agencies together into Pretzl; Heron Agency marks its 25th anniversary; Acceleration Community of Companies launches Definity.
This is who Americans trust most for news (it’s not the media or AI)
By Allison Carter
PR Daily - October 23, 2025
Even for trained PR professionals who specialize in understanding news cycles, it can be hard to know who to trust for information. This becomes even more difficult when it comes to regular folks just trying to be informed citizens while going about their daily lives.
A look at what today’s employees seek from internal comms
By Sean Devlin
Ragan Communications - October 23, 2025
Even if you’re frequently in touch with your employees through multiple channels, you’ve got to ensure that you’re reaching them on the right subjects. Check out what internal comms pros are getting right and what they can improve upon.
10 Emerging Career Paths in an AI-Influenced Landscape
By Lorra Brown
PRsay - October 22, 2025
While headlines sometimes paint a gloomy picture of job prospects, the reality is that opportunities are expanding in new directions. Here are 10 growing or emerging career paths, each illustrated by the kinds of real job openings currently available across the industry.
‘I thought it was crazy, but I got the job,’ Raptor PR’s Clara Vazquez explains her PR game plan
By Elizabeth Giles
PRmoment (UK) - October 16, 2025
Clara Vazquez, account executive at games industry agency Raptor PR reveals how she got into gaming PR with a degree in English Literature.
Earned media in the AI age—how algorithms are shaping visibility
By Nahla Davies
Agility PR Solutions - October 22, 2025
Earned media used to be about relationships and knowing how to present yourself. If your brand landed in a publication, it meant someone vouched for you and knows what you’re made of. Fast-forward to the AI age, and that dynamic still exists—but it’s been cracked open, restructured, and reprogrammed.
How Bose Turns Authentic Creator Partnerships Into Brand Power
CommPRO - October 21, 2025
Bose shares how authentic, long-term creator partnerships built on passion, culture, and purpose redefine modern influencer marketing. For marketers and communicators, this discussion delivered a clear signal: influencer marketing has evolved from short-term promotion to long-term brand co-creation.
What marketing experts miss about consistency on LinkedIn
Axia Public Relations - October 23, 2025
Consistency on LinkedIn isn’t frequency. Learn how social media management on LinkedIn builds visibility through message alignment and trust.
Q3 Crisis Review: When Conduct, Culture and Context Collide
By Maja Pawinska Sims
PRovoke Media - October 22, 2025
PRovoke Media editors and experts weigh in on corporate comms crises involving Tylenol, Nestlé, JP Morgan, Cracker Barrel, Suntory, Intel, Meta, Adidas, Astronomer, Jet2, and more.
The evolution of the modern PR agency: Strategy over spin
By Ronn Torossian, Founder of 5WPR
Agility PR Solutions - October 23, 2025
Public relations is no longer just about managing impressions or controlling narratives. The modern PR agency has evolved into a strategic partner for brands seeking measurable impact, credible communication, and authentic engagement.
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All reports made with the help of Report Mule.