Good day! Thursday's Daily PR Brief has arrived - October 30, 2025
What PR pros can learn from the floral industry’s digital transformation; How Discord is helping PR pros; Holiday PR mistakes; and more!
Read some of today's best PR and Comms industry news clips:
6 Holiday PR Mistakes That Brands Still Make (And How To Avoid Them) (Forbes - October 30, 2025)
What PR professionals can learn from the floral industry’s digital transformation (Agility PR Solutions - October 30, 2025)
Walmart’s Dan Bartlett says AI will supercharge corporate affairs (Axios - October 30, 2025)
How Discord is helping PR pros build community and reach journalists (PR Daily - October 30, 2025)
3 ways to humanize leadership comms (Ragan Communications - October 30, 2025)
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement (PRNEWS - October 29, 2025)
How Are U.S. Consumers Navigating AI Adoption and Digital Change? (Institute for Public Relations - October 28, 2025)
ICON 2025 Recap: SHRM’s Tina Beaty on the Power to Shape What’s Next (PRsay - October 29, 2025)
‘My perfect boss would...’ PR pros reveal their ideal leaders (PRmoment (UK) - October 22, 2025)
Instagram bios that actually help PR (Axia Public Relations - October 30, 2025)
When Boards Forget Who They Work For and Why Communicators Hold the Mirror (CommPRO - October 30, 2025)
Inside modern PR: Trust, timing and the power of being believed (Muck Rack - October 30, 2025)
Summary Section:
6 Holiday PR Mistakes That Brands Still Make (And How To Avoid Them)
By Bryanne DeGoede, Managing Partner at BLND Public Relations
Forbes - October 30, 2025
Strong public relations and thoughtful campaigns can make the difference between standing out and getting lost in the noise. Yet every year, I see brands repeating the same costly mistakes. Here are the six most common missteps—and what to do instead.
What PR professionals can learn from the floral industry’s digital transformation
By Jessica Perkins
Agility PR Solutions - October 30, 2025
Picture a Valentine’s Day campaign where data-driven personalization determines not only what bouquet a customer sees but also the sentiment in the message that accompanies it. Digital-first florists are already experimenting with this kind of strategy, and their success signals that PR teams need to watch closely.
Walmart’s Dan Bartlett says AI will supercharge corporate affairs
By Eleanor Hawkins
Axios - October 30, 2025
Bartlett says AI will “supercharge” the function and allow his team to “push beyond the mundane” and “elevate strategic thinking.”
How Discord is helping PR pros build community and reach journalists
By Allison Carter
PR Daily - October 30, 2025
The founders wanted a reliable way to chat with their friends while playing games. That has evolved into what Discord is today, an app that combines voice and video chat, livestreaming and text communication that combines features of both chatrooms and old-school message boards.
3 ways to humanize leadership comms
By Sean Devlin
Ragan Communications - October 30, 2025
A company’s culture usually starts with the leader. How they communicate, their style, their voice and their personality naturally trickle down and set the tone for the entire company. But most people don’t interact with leadership every day. Their communications – whether a memo or a townhall – are vital ways to share who they are as a person, which in turn makes them more likely to believe in their vision and the information they have to convey.
Halloween Hits: How Brands Are Turning Tricks and Treats Into Engagement
By Nicole Schuman
PRNEWS - October 29, 2025
PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season.
How Are U.S. Consumers Navigating AI Adoption and Digital Change?
Institute for Public Relations - October 28, 2025
Deloitte explored how consumers view the growing influence of AI. A survey of 3,524 consumers in the U.S. was conducted from April – June 2025.
ICON 2025 Recap: SHRM’s Tina Beaty on the Power to Shape What’s Next
By Amy Jacques
PRsay - October 29, 2025
Tina Beaty, chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — was this morning’s General Session speaker at the Washington Hilton during PRSA’s ICON 2025 in Washington, Beaty — who is a wife, a mother of three and a black belt in Tae Kwon Do — always knew she wanted to go into public relations, though she initially imagined herself as a music industry publicist.
‘My perfect boss would...’ PR pros reveal their ideal leaders
By Elizabeth Giles
PRmoment (UK) - October 22, 2025
Leaders were strong, silent and solitary. The pandemic came to an end, and what the UK workforce needed from its leaders rapidly shifted. We no longer needed a hardy sea captain steering us through the storm, and instead wanted leadership to be pooled from a place of empathy and understanding.
Instagram bios that actually help PR
Axia Public Relations - October 30, 2025
Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.
When Boards Forget Who They Work For and Why Communicators Hold the Mirror
By Ken Kerrigan
CommPRO - October 30, 2025
A witty look at corporate governance that reveals how communicators can bridge the gap between management, boards, and shareholders.
Inside modern PR: Trust, timing and the power of being believed
By Kristen Dunleavy
Muck Rack - October 30, 2025
Leaders from VaynerX, KFC and Breaking and Entering Media take a deep dive inside modern PR, including what earns attention in 2025.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.