Read some of today’s best PR and Comms industry news clips:
Quietly feeling unimpactful: How to kill common AI darlings in your writing (PR Daily - November 5, 2026)
Abdul El-Sayed's Unfiltered Communications Style: 6 Lessons for PR Pros (PRNEWS - November 4, 2026)
How PR Education Is Evolving in the Age of AI (PRsay - October 30, 2026)
Five Mirrors: Is it Five Sources or One Claim Reflected Five Times? (Spin Sucks - November 5, 2026)
PR Lessons Nonpolitical Practitioners Can Learn From the Midterm Elections (CommPRO - November 4, 2026)
Great Sportsmanship. Great PR. (Landis Communications - November 4, 2026)
Perspective: The Economics of Communications Are Changing. Here's What Comes Next (PRovoke Media - November 4, 2026)
4 Ways to Build More Effective Influencer Partnerships (Walker Sands - November 4, 2026)
WATCH: The first questions comms leaders ask themselves when approaching a challenge (Ragan Communications - November 5, 2026) [VIDEO]
Inside Masters of Scale 2026: What "Our Agency Now" Means for Comms Leaders (Meredith & The Media - November 3, 2026)
Do Gift Guides Actually Work for PR? Here's the Honest Answer (Entrepreneur - November 5, 2026)
Your company probably saw the problem coming. Here's why it got blindsided anyway (Fast Company - November 4, 2026)
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Summary Section:
Quietly feeling unimpactful: How to kill common AI darlings in your writing
By Jess Zafarris
PR Daily - November 5, 2026
These words probably won't help communicators deliver the razor-sharp messaging they want to.
Abdul El-Sayed's Unfiltered Communications Style: 6 Lessons for PR Pros
By Selina Rashid
PRNEWS - November 4, 2026
Abdul El-Sayed's approach offers lessons for communicators, strategists and brand builders on credibility, evidence-backed messaging and shifting political audience expectations.
How PR Education Is Evolving in the Age of AI
PRsay - October 30, 2026
When teaching public relations, colleges and universities have long followed a five-course standard that gives students a foundation in PR principles, writing, research, cases/campaigns, and internships. But to prepare young people for communications careers in the AI age, many public relations educators now advocate a six-course standard that includes a dedicated track in PR ethics.
Five Mirrors: Is it Five Sources or One Claim Reflected Five Times?
By Alejandro Arango
Spin Sucks - November 5, 2026
AI visibility depends on corroboration. But when five sources trace back to one claim, that’s repetition, not proof.
PR Lessons Nonpolitical Practitioners Can Learn From the Midterm Elections
By Arthur Solomon
CommPRO - November 4, 2026
In this opinion column, Arthur Solomon examines the 2026 midterm elections and the lessons political campaigns offer public relations professionals.
Great Sportsmanship. Great PR.
By Makenzi Jordan Rodriguez
Landis Communications - November 4, 2026
It is a fact of modern life that victory makes the loudest noise. We cheer for the shiny trophies, the exploding confetti and the roar of a grateful crowd. But for those whose business it is to shape public perception, it was a much quieter moment that truly stole the show during the historic WNBA championship of the Golden State Valkyries.
Perspective: The Economics of Communications Are Changing. Here's What Comes Next
By AJ Hesselink
PRovoke Media - November 4, 2026
AJ Hesselink writes that as AI drives down the cost of producing content, communications firms and functions must rethink how they create and demonstrate business value.
4 Ways to Build More Effective Influencer Partnerships
By Emma Riley
Walker Sands - November 4, 2026
According to Walker Sands' 2026 B2B Growth Maturity Assessment, influencer marketing is a rising player in B2B marketing strategy — 68% of B2B organizations now allocate at least 5% of their marketing budget to influencer or creator initiatives. But while more brands are working with social media creators, that doesn't mean they're getting the most out of those relationships.
WATCH: The first questions comms leaders ask themselves when approaching a challenge [VIDEO]
By Sean Devlin
Ragan Communications - November 5, 2026
The best comms leaders are elite problem solvers, and much of the time the process of coming up with solutions begins with asking the right questions. In the latest episode of our "Ask the Board" video series, we asked members of executive board what questions they ask when they're facing comms challenges.
Inside Masters of Scale 2026: What "Our Agency Now" Means for Comms Leaders
By Abenaa Hayes, Founder & CEO of Elysee Consulting
Meredith & The Media - November 3, 2026
In October, I spent two days at what was a truly immersive experience at the Masters of Scale Summit at the Presidio Theatre in San Francisco. After two days there, I felt the magic behind this intentional gathering. In a room of big thinkers, pragmatic realists, change makers and doers, the programming format kept us inspired and engaged.
Do Gift Guides Actually Work for PR? Here's the Honest Answer
By Safaque Kagdi
Entrepreneur - November 5, 2026
Gift guides can be one of the best PR tools for product brands. They put you in front of shoppers who are looking for ideas and ready to buy, and they build trust fast.
Your company probably saw the problem coming. Here's why it got blindsided anyway
By Rita McGrath
Fast Company - November 4, 2026
Most strategic surprises aren't really surprises. Somebody inside the company almost always saw the signal early. The question is why the organization didn't do anything useful with those insights while there was still time.
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